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Secor Subaru

New London, CT

4.7
1,966 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.
Wayne Carpenter at Secor Subaru

Wayne Carpenter

Sales & Leasing Consultant
4.8
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

August 17, 2025

Excellent sales representative. Very knowledgeable. Good price on the car. Clean showroom and service area. More
by Wjgates

Employees Worked With

Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.

August 06, 2025

Went in looking for information on a subaru. Wasnt expecting to drive away with a brandnew crosstrek. Dan Mirles from the get go made us feel valued and respected from test drive to signing pap More
by EDean

Employees Worked With

Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.

July 31, 2025

Easy straightforward process to trade for a new Outback. David Procone was excellent and took time to understand my needs. More
by Raypoirier

Employees Worked With

Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.

Dealership Inventory (64 Vehicles)

used 2020 Jeep Cherokee car, priced at $17,998
2020 Jeep Cherokee
used
Granite Crystal Metallic Clearcoat exterior
Automatic
Four-wheel Drive
new 2025 Subaru Crosstrek car, priced at $31,477
2025 Subaru Crosstrek
new
Crystal Black Silica exterior
Automatic
All-wheel Drive
used 2023 Audi A5 Sportback car, priced at $36,998
2023 Audi A5 Sportback
used
Glacier White exterior
Automatic
All-wheel Drive
used 2023 Subaru Crosstrek car, priced at $25,498
2023 Subaru Crosstrek
used
Ice Silver Metallic exterior
Automatic
All-wheel Drive
new 2025 Subaru Forester car, priced at $37,448
2025 Subaru Forester
new
Geyser Blue exterior
Automatic
All-wheel Drive
new 2025 Subaru Ascent car, priced at $53,512
2025 Subaru Ascent
new
Crystal Black Silica exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320