Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala | Page 6

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
94 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 11 mos

Industry Experience

20 yrs, 2 mos

Languages Spoken

English English

4.9

94 Reviews

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94 Reviews of Richard Ayala

October 04, 2025

Dealership Rating
Employee Rating

I really appreciate the super fast experience. Jon was very knowledgeable and helpful to make a great deal! More

by tryoung83
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

Oct 04, 2025

Vanguard GMC of Sherman responded

Thank you I try to make it as simple as possible! Glad you love your new truck!

September 27, 2025

Dealership Rating
Employee Rating

Everyone was amazing to work with. From the initial interaction up to the delivery. Blake the finance manager and Richard the sales manager were amazing as well. In and out in a swift More

by Jesse C
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Matt Laster, Cesar Martinez, Jon Fealy, Jesse Conger, Gunner Mikulastik , Blake Grussendorf, Jimmy Crosby, Miranda Barron

September 23, 2025

Dealership Rating
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Very professional and easy to deal with. Made the whole process smooth and seamless. If you are looking for a vehicle I highly recommend them. More

by tverhey
Sales Price Transparency
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Recommend Dealer
Yes

September 23, 2025

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We love Vanguard. The entire staff really cares and they try to help in any way they can. We especially love Mike! More

by kmcalester0
Service Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

September 19, 2025

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They were great with helping me find the right suv for me and getting the financing I needed. More

by cherriwds
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

September 18, 2025

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Employee Rating

From the moment you step upon the premises, each individual that you deal with are totally professional and very kind individuals. More

by BRENDA.GRAY56
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Gunner Mikulastik

August 29, 2025

Dealership Rating
Employee Rating

5 Star Service - great people taking great care of my Yukon. My first GMC and I'm really pleased with the app letting me know when it's time for an oil change or scheduled maintenance. Don't expect a f More

by Anonymouse
Service Price Transparency
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Recommend Dealer
Yes

August 28, 2025

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Had a good experience with Matt and Richard. I would refer Vanguard GMC of Sherman to my friend's. More

by barryfarris
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

August 27, 2025

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Working with Matt Laster was an incredible experience. Best experience ever ~ Knowledgeable and what he didn’t know, he found out very quickly! More

by vhelm11
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

August 21, 2025

Dealership Rating
Employee Rating

The easiest car buying experience we have ever had, no pressure sales and fast transaction. More

by atnino777
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

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