Val Goldenberg

The whole process was a big pressure game with them. Buy the car now, this deal is only good now, why won't you buy the car now. I told them I had a trade in and there was no way we were going to ge Buy the car now, this deal is only good now, why won't you buy the car now. I told them I had a trade in and there was no way we were going to get this done unless they were going to offer me what Audi was offering me, and they wouldn't. The first number Chris threw out was $900, a day later and magically that $900 a month was down under $500 and the offer from my trade went from $30,000 up to 38,000. I honestly would have bought a car from them I didn't even really want, if they had just negotiated in good faith from the start. But they thought they try to take advantage and wring as much money as they could out of me, and I ended up buying the car I liked in Sudbury, with very little back and forth, and no pressure. I haven't even got into the part where he told me to come back in at 8:00 a.m. on a day I was very busy, I was very clear I didn't want any car on their lot, I told him exactly what I was looking for. When I get in they tell me they have both cars plugged in which one do I want to drive. I was honestly shocked. I told him I had no interest in either car and they seem surprised. Chris told me he could get me any car I wanted, I found the exact car I wanted that was in production and being shipped down to New Jersey. First he tells me he doesn't see the car online. I show it to him and tell him to call the dealership. Then he tells me they won't trade with them. Chris is a liar and scam artist. I highly recommend avoiding Tully at all costs. There are much better BMW dealerships out there. Just crossed the border in Mass, they are all much better down there. More

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Avoid This Dealership—Terrible Customer Service and No Accountability I recently visited the Tulley BMW of Nashua website searching for a specific model. The X6M was what I had been searching for but, si Accountability I recently visited the Tulley BMW of Nashua website searching for a specific model. The X6M was what I had been searching for but, since it was still in the intake process, there was very few pictures. I contacted the Internet Sales Representative (Shannon) and let her know I was very interested and wanted to see more pictures when they became available (Monday). Within a couple days, the vehicle was ready, and she sent me pictures (Thursday). At this point, I was very pleased with the vehicle and, on Friday, I immediately contacted her again asking what she needed from me to secure the vehicle until I could make it to Tulley, and if I needed to do anything for registering the vehicle. I was serious and ready to put down a deposit to hold the car until I could arrive and close the deal. What followed was nothing short of infuriating. Shannon told me that it is their policy that they don’t accept deposits to hold vehicles. I explained that, not only was I four hours away, but I was away on business travel. This was Saturday morning; I was 100% interested in this X6M and didn’t want to risk losing it, so I, again, asked if there was any way they could make an exception due to the extenuating circumstance. She again stated, “We operate on a first come, first serve basis and typically don't take deposits or hold cars. I will definitely keep an eye on it for you.” Since, as she stated, "typically don't take deposits or hold cars", was there no one that she could consult with? Is this a single point of failure and there is no one to refer me to that could make that decision? Lack of training to know when to take deposits and when not to, or who to consult? From my perspective, the customer, there was no effort on behalf of Tulley BMW to help me make my purchase other than scheduling an appointment. Instead, we scheduled an appointment for Thursday, which means I had to make it through 3 days holding my breath. Monday, it was still there. Tuesday, it was still there. Wednesday morning it disappeared from the website. I immediately sent an email to Shannon asking if it had been sold; Eni responded in her absence that it was in fact sold. I was furious. If they had just accepted my deposit like any reasonable dealership would, I would have been able to secure the car and not have had to worry about this. Instead, they completely dropped the ball and lost my business. Not only did I waste my time, but they showed zero respect for my interest in buying from them, zero respect in any effort I was willing to take to acquire the vehicle. Instead, Eni offered another “like” vehicle that was way overpriced for the mileage and lack of options. A complete insult! Long gone are the days when a salesman is willing to work for their commission. Instead of offering some "like" xx vehicle, they could use their network to help find a reasonable, similar alternative. I don’t blame Shannon as she was just following policy. I blame Tulley for their mismanagement and utter lack of care and concern for customer satisfaction. I blame their leadership: General Manager, General Sales Manager, Internet Sales Director, and Sales Manager. Policies like this reflect poorly upon the organization, and policies like this mask internal failures/in-competencies. If they are going to market it on the Internet, there should be provision for out of area, out of state buyers. In the end, this weak policy only gained them ONE day by selling the car on Wednesday vs Thursday, and it will, through this review, ultimately tarnish their reputation. If you're looking for a dealership that values your time and your business, this is NOT the place. I’ll be taking my money elsewhere, and I would recommend you do the same. There are 34 other BMW dealerships in the reasonable area. Do your homework and seek better alternatives! More

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My experience with Val was anything but smooth. Very unprofessional, insulted me presonally twice, sarcastic and nasty response and then got upset when I gave e it back to him... I had enough after Very unprofessional, insulted me presonally twice, sarcastic and nasty response and then got upset when I gave e it back to him... I had enough after his sarcastic insult after I said I could not afford the high monthly payment he was offering... he reminded me my car is "out of maintenance (that's how he words it to?) and warranty almost out - can you afford that?" He didn't like my response. He doesn't let the sale people do their work, he intercepts the emails,responds then if the customer responds he has another sales person respond and say he's busy. I spoke to 4 different people. 4! Val's emails are so unprofessional, yes I say unprofessional again. Full of spelling errors, incorrect use of words, capitalization was off... sarcastic, insults and always made it sound like they were giving the car away to you. Unreal. Such a joke. But he could make the numbers work if I wanted an X1. Yeah because they have a lot to get rid of. Val likes to sell you what Val wants to sell that day not what the car the customer came to Tulley for. Its about Val and if you don't like Val's offer he doesn't want to play anymore. He is rude. His salesperson asked if I could do a certain payment. When I responded with could you meet me halfway if I put more down and make my payme t this amount. Here ca.e Val I tercepting the email all jacked up "I didn't give him authorization to give you that offer but I will honor it but we are VERY deep into this" First of all WHO speaks about their employees like this? Speaks about their employees to customers like this? He is an angry man. With all of the errors in his emails, the unprofessionalism he demonstrates in his emails, and temper tantrum acts, I do question if the man drinks on the job. The emails alone are a mess. If I showed any of this at my job, I wouldn't have a job. Most of us wouldn't. He is so not BMW quality. More

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I recently had a HORRIBLE experience at Tulley BMW in Nashua NH, and I strongly urge others to take their business elsewhere. From the start, the dealership was pushy and dishonest. When my dad and I Nashua NH, and I strongly urge others to take their business elsewhere. From the start, the dealership was pushy and dishonest. When my dad and I visited, the salesperson constantly pressured us to buy on the spot, claiming it was a “today or no deal” situation. We didn’t budge and left, saying we’d return the next day with my mom. The next day, I asked the salesperson about test-driving a different model, but he ignored my request until after we arrived but kept spamming my phone about my ETA and if I was still interested in the 330i. The first car I saw was a 2024 BMW 330i xDrive—and it had a STRONG mold smell inside. The day before, I thought they were offering a good deal, but I quickly realized they were just trying to potentially offload a defective car. It was clear they may have tried hiding the issue, hoping I wouldn’t notice. The salesperson said it was normal but it absolutely was not because I drove a few other 330i models from other dealers before Tulley and none of them had this smell. I then decided to go for a 430i Gran Coupe instead, but the dealership claimed they didn’t have one in stock—only the coupe version I test-drove. I asked them to check for any incoming inventory or trade options, and after disappearing for a bit, the salesperson “magically” found one on their lot—but in the wrong color. Despite me clearly stating multiple times which color and specs I wanted, he kept asking me again and again, then tried to pressure me into settling for a car I didn’t want. When I told him we needed time to discuss, he awkwardly laughed and brought in his manager—who turned out to be even worse. This rude and unprofessional manager repeatedly claimed, “This is the last option we have”—only to suddenly "find" another option minutes later. He lied multiple times, saying no dealer trades were possible, then later admitted he could get a car from New Jersey. How is it so he can't get a car ~30miles away but can get me a car in New Jersey when he previously said it was "NOT AN OPTION" to get a car from another dealer?? At this point, I joked, “That’s a lot of last options,” and instead of handling it professionally, the manager snapped. He angrily grabbed the paper I was looking at, folded it, and stormed off, saying, “I’m not going to have this attitude.” My parents and I were shocked—his behavior was completely uncalled for. Both my parents are highly educated professionals, and the way this dealership disrespected them and wasted our time was appalling. Had we not carefully inspected the 330i again, we might have unknowingly bought a potentially mold-infested car. This dealership is filled with dishonest, pushy, and unprofessional people who will lie, manipulate, and pressure you into buying whatever they want to get rid of. Go elsewhere if you want to be treated with respect and honesty. Disclaimer: This review reflects my personal experience and opinion. More

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Subject: Complaint Regarding Deceptive Practices at Tulley BMW Tulley BMW Nashua NH Date: 02.03.2025 I am writing to share my disappointing experience at Tulley BMW. I had been eagerly anticipat Tulley BMW Tulley BMW Nashua NH Date: 02.03.2025 I am writing to share my disappointing experience at Tulley BMW. I had been eagerly anticipating owning a BMW and had been in communication with Susan, the online team manager, about a specific car I was interested in. Based on my conversations with Susan, I was excited to visit the dealership, as I had been promised that everything, including registration fees and the first installment, would be included in the price. Upon arrival, I was further reassured by the dealership’s claims that it was a family-owned business, and that Mr. Tulley personally cares about his customers. I was led to believe that I had come to the right place, especially after learning that Tulley BMW is one of the largest BMW sellers in North America. However, the experience quickly took a negative turn. After finalizing the price of the car, I was told that my credit would be run, and I would need to sign the necessary paperwork. I was introduced to the finance manager, who had me sign the documents. I also ensured that my insurance binder was handed over, as required. However, after signing, I was told I needed to pay extra for the registration fee and the first installment — something I had already been assured would be included in the price. When I confronted the sales representative who had initially promised me the full cost was covered, the finance manager insisted that this was a miscommunication. Essentially, I was being asked to pay extra for fees I was previously told were included. This back-and-forth led to me feeling cornered, as my credit had already been run and the documents had been signed, leaving me with little leverage to back out. I am deeply frustrated with how this situation was handled. It seems that Tulley BMW, despite its claims of being a reputable, family-owned business, engages in deceptive practices that leave customers feeling misled and taken advantage of. I want to make it clear that this experience has severely tarnished my view of the dealership, and I will be sharing my story to ensure others are aware of these dishonest tactics. I hope that you take this feedback seriously and address the internal communication issues and misleading sales practices. No customer should have to feel like they’ve been tricked into paying more than what they were promised. Sincerely, Imran Jeelani More

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I worked with Val Goldenberg and Gloria Prosper on a new lease. I could not be happier with the way they handled the lease. I am very grateful and I am enjoying driving the new X3! lease. I could not be happier with the way they handled the lease. I am very grateful and I am enjoying driving the new X3! More

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Gloria Prosper and Val have helped me lease more than 6 BMW's over the years and the experience is always professional and far. They do what they can to make the customer happy, much appreciated BMW's over the years and the experience is always professional and far. They do what they can to make the customer happy, much appreciated More

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Highly recommend Gloria Prosper and Val. They are both experienced and professional. This was our 4th car purchased through them and will continue to go back. They are both experienced and professional. This was our 4th car purchased through them and will continue to go back. More

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This dealership was a disaster from the moment I arrived. The sales team loitered out front like street hustlers, not professionals. They bragged about having a huge inventory, but their pathetic snack bar a The sales team loitered out front like street hustlers, not professionals. They bragged about having a huge inventory, but their pathetic snack bar and chaotic atmosphere screamed anything but “BMW quality.” The young salesman was decent, but his boss, Val, was a joke. He barked at employees like they were farm animals and only smiled when he smelled commission. This kind of sleazy behavior is exactly why people hate salesmen. Zero professionalism, zero class—just a total embarrassment to the BMW brand. When I asked the salesman to shred a document with my personal info, Val objected, showing a shocking lack of understanding about customer data privacy. In today’s world, with data breaches happening everywhere, his ignorance about the importance of safeguarding customer information is alarming. It made you question how seriously they take their customers' privacy and how reckless their practices might be. I feel sorry for the young guy. I’ll make sure my kids get degrees so they never have to work in a circus like this. Do yourself a favor—avoid this place if you want even a shred of respect or professionalism. More

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Gloria Prosper, our Client Advisor, is the best! She was thoughtful, provided marvelous service, and had an engaging personality. She was thoughtful, provided marvelous service, and had an engaging personality. More

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