Let's face it -- being in the car business is hard. Many people are just looking for the best bottom line price without regard for what else the dealer has to offer. I've been a customer of Tulley BMW now for 11-years, and have purchased 3 cars from them. What keeps bringing me back is their professionalism, customer-first attitude and unrelenting desire to offer the best service experience in New England. From the initial sale, Jay, Gloria, and Val have been consummate professionals and have treated me like a king. Val even went so far as to order a car for me to my specs without a contract in hand.
The service experience is nothing short of spectacular. Here's a recent example. While I was traveling, my wife threw out her back and was going to have to cancel an appointment to put winter tires on her X3. Jeremy in service sent a runner to the house to drop off a loaner car, load the tires in the back of her X3, and bring it back to Tulley. Now that's going the extra mile!
This level of service doesn't happen by accident and you certainly can't take it for granted. It takes a lot of hard work and sustained commitment to excellence at the management level. Tulley has demonstrated this in spades over the years so I simply can't imagine buying a BMW anywhere else.