Back

BMW of Allentown

Allentown, PA

4.8
2,337 Reviews
BMW of Allentown is an award-winning dealership located off of Routes 22 and 309 in Allentown Pennsylvania. Formerly Daniels BMW, BMW of Allentown is now part of the Sloane Automotive Group. We're a family owned and operated dealership group serving the Philadelphia and Lehigh Valley areas for over 50 years. The dealership itself has been family owned and operated since 1962. BMW of Allentown opened for business in our original location on Tilghman Street as a Cadillac franchise dealership. The BMW franchise was awarded to the Daniels family in 1974. It then expanded to include a Certified Collision Center and a MINI franchise in 2010. In 2005, we reopened a larger, state of the art facility to further accommodate our growing customer base. BMW of Allentown provides customers the best in sales (new, pre-owned and certified vehicles), parts and service, as well as our factory Certified Collision Repair Center specializing in BMW and MINI but also repairing all makes and models. BMW of Allentown is the 12-time recipient of the BMW's highest award; The BMW Center of Excellence, which recognizes our commitment to our customers in providing the best customer experience in the nation in our state of the art facilities. As a result, we have adopted the phrase "A Tradition of Excellence" to describe our Company's approach to customer care.
Contact Dealership

4600 Crackersport Rd

Allentown, PA

18104

Directions

Top Reviewed Employees

Ethan Harbison at BMW of Allentown

Ethan Harbison

Service Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Grazer at BMW of Allentown

Joe Grazer

Sales Manager
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Simoes at BMW of Allentown

David Simoes

Client Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lisa Manento at BMW of Allentown

Lisa Manento

Service Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

November 18, 2025

Excellent attentive quick personable Interactive service member on top of all aspects and communicates as needed More
by Rtoltzis

Employees Worked With

Ethan Harbison
5.0
This rating includes all reviews, with more weight given to recent reviews.

November 12, 2025

Excellent service and communication. I wish sooner appointments were more available. Great inside amenities despite place being a little crowded sometimes. More
by Diesel

Employees Worked With

Todd Simpson
5.0
This rating includes all reviews, with more weight given to recent reviews.

November 06, 2025

Good service experience. Ethan Harrison is professional and knowledgeable. Scheduling system is not designed for customers benefit. More
by richmeares

Employees Worked With

Ethan Harbison
5.0
This rating includes all reviews, with more weight given to recent reviews.

Dealership Inventory (331 Vehicles)

new 2026 BMW X3 car, priced at $61,440
2026 BMW X3
new
Brooklyn Grey Metallic exterior
Automatic
All-wheel Drive
new 2026 BMW X5 PHEV car, priced at $88,000
2026 BMW X5 PHEV
new
Skyscraper Grey Metallic exterior
Automatic
All-wheel Drive
new 2026 BMW X1 car, priced at $49,075
2026 BMW X1
new
Dune Grey Metallic exterior
Automatic
All-wheel Drive
new 2026 BMW X5 car, priced at $79,950
2026 BMW X5
new
Manhattan Green Metallic exterior
Automatic
All-wheel Drive
new 2026 BMW X5 car, priced at $85,650
2026 BMW X5
new
Dravit Grey Metallic exterior
Automatic
All-wheel Drive
new 2026 BMW X5 car, priced at $81,450
2026 BMW X5
new
Carbon Black Metallic exterior
Automatic
All-wheel Drive

Photos & Amenities

  • BMW Certified Collision Repair Center
  • After Hours Drop-Off
  • Authorized Accessories Store
  • Automated Car Wash
  • Customer Lounge Area
  • Free Coffee
  • Free Drinks
  • Free WiFi
  • Cable TV
  • Television
  • Children's Play Room
  • Home Delivery
  • Shuttle Service
  • Free Loaner Cars
  • Rental Car Service Onsite
  • Vehicle Sanitization
  • Home Test Drives
  • Pickup & Delivery
  • Mobile Service
  • Authorized Parts Store
  • Pet Friendly
  • Instant Financing