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BMW of Allentown

Allentown, PA

4.8
2,322 Reviews
BMW of Allentown is an award-winning dealership located off of Routes 22 and 309 in Allentown Pennsylvania. Formerly Daniels BMW, BMW of Allentown is now part of the Sloane Automotive Group. We're a family owned and operated dealership group serving the Philadelphia and Lehigh Valley areas for over 50 years. The dealership itself has been family owned and operated since 1962. BMW of Allentown opened for business in our original location on Tilghman Street as a Cadillac franchise dealership. The BMW franchise was awarded to the Daniels family in 1974. It then expanded to include a Certified Collision Center and a MINI franchise in 2010. In 2005, we reopened a larger, state of the art facility to further accommodate our growing customer base. BMW of Allentown provides customers the best in sales (new, pre-owned and certified vehicles), parts and service, as well as our factory Certified Collision Repair Center specializing in BMW and MINI but also repairing all makes and models. BMW of Allentown is the 12-time recipient of the BMW's highest award; The BMW Center of Excellence, which recognizes our commitment to our customers in providing the best customer experience in the nation in our state of the art facilities. As a result, we have adopted the phrase "A Tradition of Excellence" to describe our Company's approach to customer care.
Contact Dealership

4600 Crackersport Rd

Allentown, PA

18104

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Top Reviewed Employees

Ethan Harbison at BMW of Allentown

Ethan Harbison

Service Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Todd Simpson at BMW of Allentown

Todd Simpson

Service Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Grazer at BMW of Allentown

Joe Grazer

Sales Manager
5.0
This rating includes all reviews, with more weight given to recent reviews.
Luis Rodriguez at BMW of Allentown

Luis Rodriguez

BMW Service Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

August 30, 2025

I wish to acknowledge Ethan Harrison, Assistant Service Manager at BMW of Allentown. He extremely kind, professional and knowledgeable in every aspect of BMW vehicles and certified service. BMW of Allent More
by Patrick Fisher

Employees Worked With

Ethan Harbison
5.0
This rating includes all reviews, with more weight given to recent reviews.

August 26, 2025

Awesome service. Ethan is a terrific advisor. I drive over an hour to use this dealer. More
by EDK

Employees Worked With

Ethan Harbison
5.0
This rating includes all reviews, with more weight given to recent reviews.

August 24, 2025

While the facility is nice and the service is professional, I still don’t recommend this dealership. Simple services take hours to complete, unlike other BMW dealers in the greater area they char More
by Bimmerman

Employees Worked With

Charles German
5.0
This rating includes all reviews, with more weight given to recent reviews.

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Photos & Amenities

  • BMW Certified Collision Repair Center
  • After Hours Drop-Off
  • Authorized Accessories Store
  • Automated Car Wash
  • Customer Lounge Area
  • Free Coffee
  • Free Drinks
  • Free WiFi
  • Cable TV
  • Television
  • Children's Play Room
  • Home Delivery
  • Shuttle Service
  • Free Loaner Cars
  • Rental Car Service Onsite
  • Vehicle Sanitization
  • Home Test Drives
  • Pickup & Delivery
  • Mobile Service
  • Authorized Parts Store
  • Pet Friendly
  • Instant Financing