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Beck Ford

Palatka, FL

Overview
Employees
Reviews
Vehicles
4.8
613 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 613 reviews

January 16, 2026

Service man was very polite. Job was done in a timely manner. Would have been nice to have more comfortable seating in a waiting area. More

by BIGGYBOYFL
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 16, 2026 -

Beck Ford responded

Thank you for sharing your feedback. We’re glad to hear our service team was polite and that your service was completed in a timely manner. We also appreciate your suggestion regarding the waiting area seating—comments like this are helpful as we look for ways to improve our customer experience. Thank you for choosing us, and we hope to serve you again.

January 13, 2026

I will Never go there again. Unable to get vehicle promised, second one not delivered on time, confusion on PIN number and rude manager. Also, this review request came to my hu More

by rhonda.parks
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
No
Employees Worked With
Brian Freeman
2.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Manager
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Jan 14, 2026 -

Beck Ford responded

Thank you for sharing this feedback. We are sorry to learn of the confusion you experienced regarding the vehicle availability, delivery timing, and PIN number. We also regret that the survey was sent to the incorrect person and that your interaction with our team did not reflect the level of professionalism you expected, especially as a long-time Ford customer. Your comments have been documented and will be reviewed internally to address the concerns you have outlined.

January 12, 2026

They got me in on time and performed the service in a professional manner. It was an easy in and out experience. More

by ebponcejr
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 13, 2026 -

Beck Ford responded

Thank you for sharing your experience. We’re glad to hear that your visit was handled promptly and professionally. We appreciate you choosing Beck and look forward to assisting you again on your next visit.

January 11, 2026

I think that were great . that really got me what I needed and very helpful..thank you Beck..I would recommend them to anyone else I am very happy with all that did for me. More

by carolyngoree686
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matt Buckes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
James May
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
4.0
This rating includes all reviews, with more weight given to recent reviews.
Mimi Chavez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 13, 2026 -

Beck Ford responded

Thank you for your kind words, Carolyn. We’re pleased to know our team was helpful and able to get you exactly what you needed. We truly appreciate your recommendation and are grateful for the opportunity to serve you. Please don't hesitate to reach out to us if you need anything on the sales or service side of our dealership.

January 09, 2026

Fantastic Experience with Rick Fullerton and the team at Beck Ford. Excellent communication and willingness to make sure we had exactly what we wanted. More

by JFREEMAN21
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brian Freeman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : PJ Knipp
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Jan 13, 2026 -

Beck Ford responded

Thank you for taking the time to share your experience. We’re pleased to hear that Rick Fullerton and the Beck Ford team provided excellent communication and ensured you received exactly what you were looking for. We appreciate your trust in us and look forward to serving you again in the future.

January 08, 2026

Joe was great to work with as well as the entire Beck Ford staff. Communication was excellent throughout the entire purchasing process. I have never dealt with a more organized/professional dealership. I More

by stevengdelfs
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 13, 2026 -

Beck Ford responded

Thank you for sharing such positive feedback, Steven. We’re thrilled to hear that Joe and the entire Beck Ford team delivered a great purchasing experience. Your recommendation means a great deal to us. We appreciate the opportunity to earn your business and look forward to assisting you again in the future.

January 07, 2026

Great service and support for my F-150, pricing is reasonable as well as quotes for future work to be completed. More

by DIVEMASTER99
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Jan 13, 2026 -

Beck Ford responded

Thank you for taking the time to share your feedback. We’re glad to hear that you’ve been satisfied with the service and support for your F-150, and that our pricing and future repair estimates have been clear and reasonable. We appreciate your trust in us and look forward to assisting you with any upcoming maintenance needs.

January 05, 2026

The service manager has truly taken his time to resolve an issue. I applaud him in every way. More

by SHOLLAND70
Service Price Transparency
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 06, 2026 -

Beck Ford responded

Thank you for sharing this feedback, Ms. Holland. We truly appreciate your recognition of our service manager’s dedication and the time he invested to resolve your concern. Providing attentive, thorough support is very important to us, and your kind words mean a great deal. We’re grateful for the opportunity to assist you and for your trust in our team. We're happy to have you as a long-term member of our Beck family!

January 04, 2026

Good people and honest. I bought my new 2004 Mercury from them and my late husband bought his 1974 ford pickup there and both are still in good shape. I also use them to s More

by lenacrn
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 06, 2026 -

Beck Ford responded

Thank you for sharing this wonderful history with us. We truly appreciate your long-standing trust in Beck—from your 2004 Mercury to your late husband’s 1974 Ford pickup. It means a great deal to know both vehicles are still in good shape and that you continue to rely on our team for service. Your loyalty and confidence in our honesty and care are sincerely valued. We are grateful for the opportunity to continue serving you.

December 31, 2025

F150 in for their "Works. " Plus repair left front flat tire then put the tire back on & put the spare tire being used back under the truck. Called-truck ready but spare tire More

by dwcahan
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Jan 07, 2026 -

Beck Ford responded

Thank you for taking the time to share your feedback, and for your long-standing loyalty over the years. We appreciate you bringing this to our attention. Although we are glad your truck was serviced, we apologize for the oversight with the spare tire and jack equipment not being reinstalled as requested. That should have been completed before we called to let you know the vehicle was ready. Your continued trust—over nearly 200,000 miles of visits—means a great deal to us, and we take your experience seriously. We will address this with the team to ensure it does not happen again. If there is anything further you need or if you have any other concerns, please do not hesitate to reach out.

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