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Beck Ford

Palatka, FL

Overview
Employees
Reviews
Vehicles
4.8
704 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 704 reviews

January 04, 2026

Good people and honest. I bought my new 2004 Mercury from them and my late husband bought his 1974 ford pickup there and both are still in good shape. I also use them to s More

by lenacrn
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 06, 2026 -

Beck Ford responded

Thank you for sharing this wonderful history with us. We truly appreciate your long-standing trust in Beck—from your 2004 Mercury to your late husband’s 1974 Ford pickup. It means a great deal to know both vehicles are still in good shape and that you continue to rely on our team for service. Your loyalty and confidence in our honesty and care are sincerely valued. We are grateful for the opportunity to continue serving you.

December 31, 2025

F150 in for their "Works. " Plus repair left front flat tire then put the tire back on & put the spare tire being used back under the truck. Called-truck ready but spare tire More

by dwcahan
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 07, 2026 -

Beck Ford responded

Thank you for taking the time to share your feedback, and for your long-standing loyalty over the years. We appreciate you bringing this to our attention. Although we are glad your truck was serviced, we apologize for the oversight with the spare tire and jack equipment not being reinstalled as requested. That should have been completed before we called to let you know the vehicle was ready. Your continued trust—over nearly 200,000 miles of visits—means a great deal to us, and we take your experience seriously. We will address this with the team to ensure it does not happen again. If there is anything further you need or if you have any other concerns, please do not hesitate to reach out.

December 29, 2025

Technician broke the flex plate when installing the new transmission and Beck Ford won't repair it at their expense. More

by SHOLLAND70
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Mike Harrison
1.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 06, 2026 -

Beck Ford responded

Hello, Ms. Holland, We appreciate you sharing an updated review dated January 5, 2026, to recognize the diligent efforts of our Service Manager in working toward a resolution. Your long-term loyalty to Beck Ford means a great deal to us, and we are grateful for the trust you continue to place in our team. We look forward to serving you for many years to come as your dealership of choice.

December 27, 2025

We liked the low pressure sales experience along with a nice selection of the vehicle we were looking for. It’s nice to support a local business as well. More

by klohr2395
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Robert Sewell, PJ
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Dec 30, 2025 -

Beck Ford responded

Thank you for sharing your experience. We’re glad you appreciated the low-pressure sales approach and that we had the right selection for what you were looking for. We truly value your support of our local business and look forward to serving you again.

Dec 30, 2025 -

Beck Ford responded

Thank you for your kind feedback. We’re glad you enjoyed the low-pressure sales experience and that we had a great selection of the vehicle you were looking for. We truly appreciate your support of our local business and look forward to serving you again.

December 26, 2025

Zach was great to work with, delivered my SUV and was very knowledgeable about the vehicle. It was a very quick and easy process. More

by sunshine2mountains14
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Zach Cribbs
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Dec 30, 2025 -

Beck Ford responded

Thank you for the great feedback. We’re glad to hear Zach provided knowledgeable service and made the process quick and easy for you. We appreciate your business and hope you’re enjoying your new SUV.

December 23, 2025

Mark the service manager, Ike in finance and Joel in sales were the best and most customer friendly we have experienced in 50 years of buying about 15 cars. They insured the entire experience was great More

by MJLYNN28
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 30, 2025 -

Beck Ford responded

Thank you for taking the time to share such meaningful feedback. We’re honored to hear that Mark, Ike, and Joel provided the kind of exceptional customer experience that stands out in 50 years of car buying. We truly appreciate your trust and are grateful for the opportunity to serve you. We look forward to continuing to be here for you for all of your vehicle needs in the future!

December 22, 2025

Joel worked hard to find the car and cost that I could afford. I am happy with purchase. More

by sherryrb81
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 23, 2025 -

Beck Ford responded

Thank you for the kind words! Joel really did put in the work to find the right car at a price you could afford, and we’re so glad you’re happy with your purchase. Enjoy your new ride, and thanks for choosing us!

December 22, 2025

I always get the beat service from Joe Breedlove and Ike. Joe is the best salesman and will not deal with anyone else. More

by tracieharmon53
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 22, 2025 -

Beck Ford responded

Thank you for your continued loyalty and kind words, Tracie. We’re proud to hear that Joe and Ike consistently provide you with excellent service. Joe’s dedication to his customers and commitment to doing things the right way truly make a difference. We sincerely appreciate your trust and look forward to assisting you again whenever you’re ready.

December 21, 2025

Rick and the rest of the team always make it enjoyable to purchase from Beck Ford. I've bought a couple cars/trucks from them and they made sure I was satisfied, even putting on a tonneau cover at the last m More

by Barefoot Marketing LLC
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 22, 2025 -

Beck Ford responded

Thank you for the great feedback and for being a loyal Beck Ford customer. We’re glad to hear Rick and the team continue to make your purchasing experiences enjoyable and go the extra mile to ensure your satisfaction—even with last-minute requests. We truly appreciate your continued trust and look forward to helping you again in the future.

December 21, 2025

Great people, very good experience with no pressure and easy to complete the process I will tell my friends to go check beck Ford. More

by p2703350
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Dec 22, 2025 -

Beck Ford responded

Thank you for the great feedback and recommendation. We’re glad to hear you had a no-pressure, smooth experience and found the process easy from start to finish. We truly appreciate you sharing your experience with friends and look forward to welcoming you back to Beck Ford anytime.

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