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Beck Ford

Palatka, FL

Overview
Employees
Reviews
Vehicles
4.8
693 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 693 reviews

April 15, 2026

Joe was awesome we had a great experience. Would highly recommend them to anyone looking for a new ride. More

by petesapfl
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 17, 2026 -

Beck Ford responded

Glad to hear Joe took great care of you—that’s what we like to see. We appreciate the recommendation and hope you’re enjoying your new ride! Thanks for choosing us!

April 13, 2026

Service is spot on! Very friendly staff and the convience is amazing! Haley and Jeremy are the best More

by Unhappy camper
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Haley
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Apr 17, 2026 -

Beck Ford responded

We appreciate that! Glad to hear the team made things easy and convenient for you. Haley and Jeremy will be happy to know they made a great impression. Thanks for choosing us—we look forward to seeing you next time!

April 13, 2026

Joe and Emma were very professional and made the experience fun!!! I love my new Rubicon! More

by jcynthia336
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Emma…5 STARS
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Apr 13, 2026 -

Beck Ford responded

That’s what we like to hear! Joe and Emma are both great at keeping things professional while still making it an enjoyable experience. We’re glad they helped make the process a fun one for you. Enjoy that Rubicon—it’s an awesome ride!

April 12, 2026

Excellent service and response. Always takes care of my issues promptly and expediently. Highly recommended. More

by ALEX.SHARP
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 13, 2026 -

Beck Ford responded

We appreciate that—thank you for the recommendation. It means a lot to know you can count on us to stay on top of things and handle your concerns quickly. We’ll keep working to deliver that same level of service every time you visit.

April 10, 2026

The service was very fast, friendly, and they communicated very well with us on the expectations. More

by aglisson
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 10, 2026 -

Beck Ford responded

Thank you for the great feedback! We’re glad to hear your visit was fast, friendly, and that our team kept you well informed throughout the process. Setting clear expectations is important to us. We appreciate you choosing us and look forward to seeing you again!

April 08, 2026

Great Staff are friendly and helpful The shuttle van is appreciated wait time can be a little timely More

by GINASTANFORD
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Apr 08, 2026 -

Beck Ford responded

Thank you for the kind words about our team—we really appreciate that. I’m glad the shuttle helped make things a little easier while you were here. We do know the wait can run longer than anyone would like at times, and that’s something we’re always working to improve. Thanks again for your patience and for choosing us!

April 08, 2026

The whole buying experience was fantastic. Emma I finance was superb and with Mr Fullerton Brian and PJ i was very happy More

by Bobbys
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brian Freeman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Pj's and Emma
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Apr 08, 2026 -

Beck Ford responded

Thank you for sharing your experience! We’re so glad to hear everything went smoothly and that you had such a fantastic buying experience. Emma, Brian, PJ, and Rick Fullerton will truly appreciate the recognition—we’re lucky to have such a great team. Enjoy your new vehicle, and thank you for choosing Beck!

April 05, 2026

Great service writher Great Parts department Fast friendly service Great recommendation for restaurant Filling Station yummm More

by DOUG.ROBB2015
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Lady service writer
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Apr 06, 2026 -

Beck Ford responded

Thank you for the great feedback! We’re glad you had a fast and friendly experience with both our service and parts teams—that’s exactly what we aim for. And we love that you enjoyed the recommendation to The Filling Station… definitely a local favorite! We appreciate you choosing us and look forward to seeing you again next time.

April 04, 2026

Quick Lane was able to get my vehicle in and out quickly without an appointment. More

by Caring Customer
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Apr 06, 2026 -

Beck Ford responded

That’s great to hear—thank you for sharing! We know your time is valuable, so being able to get you in and out quickly, even without an appointment, is exactly what our Quick Lane team strives for. We appreciate you choosing us and look forward to helping you again next time!

April 03, 2026

This experience underscores the effectiveness and smooth purchase. Treated with comfort and no pressure very pleased More

by jckmsll3
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Apr 06, 2026 -

Beck Ford responded

We really appreciate you sharing this—thank you! Creating a smooth, comfortable, and pressure-free experience is exactly what we strive for, so it’s great to hear that came through during your visit. We’re glad you’re pleased and hope you’re enjoying your new vehicle!

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