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Beck Ford

Palatka, FL

4.8
725 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 725 reviews

May 24, 2026

Brian is absolutely amazing. I have bought alot of cars over the years and have never quite been treated as I was at Beck. More

by flborn6
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 27, 2026 -

Beck Ford responded

Thank you for sharing this, Brian. When someone who has purchased a lot of vehicles says they’ve never been treated the way they were at Beck, that says a lot. Brian will truly appreciate hearing this, and we’re glad he made your experience feel different in the best way. Enjoy your new vehicle, and thanks again for giving Beck Automotive Group the opportunity to earn your business. — Carole M

May 19, 2026

The team at Beck were very helpful in making my decision to take my business there they helped me to get the vehicles that we wanted along with the perfect setup we were looking for More

by frankpotter1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brian Freeman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 21, 2026 -

Beck Ford responded

Thank you for choosing Beck for your vehicle purchase! We’re glad our team could help you find exactly what you were looking for and make the process a positive experience from start to finish. Enjoy your new vehicles and thank you again for trusting us with your business! — Carole M

May 08, 2026

Love the mom and pop feel of the dealership, not your normal dealership where you’re sitting for 6-8 hours. Was in and out quick, felt like a MVP throughout the whole car buying experience! More

by jaygolf09
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 11, 2026 -

Beck Ford responded

Thank you for the awesome review! We love hearing that you enjoyed the more personal, hometown feel of our dealership. Buying a vehicle shouldn’t feel like an all-day event, so we’re glad the process was quick and that our team made you feel valued from start to finish. Enjoy your new ride, and welcome to the Beck family! — Carole M

May 06, 2026

Zach Cribbs was great fantastic and extremely helpful. As was the “paperwork” guy! Things were quick and easy and they worked with me on my down payment very well More

by WILLSEYZANE71
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Zachary Cribbs
May 06, 2026 -

Beck Ford responded

Thank you for the great review! We’re happy to hear Zach took great care of you and helped make the process smooth, quick, and easy. We know flexibility and clear communication can make a big difference during the buying process, so it’s great to hear the team worked with you every step of the way. We truly appreciate your business and hope you’re loving your new vehicle already! — Carole M

May 04, 2026

Dealer was excellent on truck safety recall. Plus no problem with getting loaner since truck was at dealer over two days. More

by GADAWG55
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Carole Mahanes
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 05, 2026 -

Beck Ford responded

We're glad everything went smoothly with the recall and that the loaner helped while your truck was with us. We know being without your vehicle isn’t ideal, so we try to make it as easy as possible. Appreciate you trusting us to handle it. — Carole M

May 03, 2026

The service department was able to get the heater door replaced in less time that they had originally expected. We got the truck back a day early. More

by FHIRICK
Recommend Dealer
Yes
Employees Worked With
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 05, 2026 -

Beck Ford responded

That’s always a nice surprise—getting it back sooner than expected. Glad the team was able to turn it around quickly and get you back on the road ahead of schedule. We appreciate you trusting us with your truck. — Carole M

April 30, 2026

The salesman was wonderful. Found the car that we wanted and walked us through all the steps of the purchase. More

by cyprasedie
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Robert Sewell
Apr 30, 2026 -

Beck Ford responded

That’s great to hear—thank you. It’s always a good sign when the process feels straightforward and you have someone walking you through it without any confusion. We appreciate you choosing us and hope you’re enjoying your new car. Let us know if you need anything down the road!

April 29, 2026

Rick in sales did an excellent job answering questions and being patient while I made the decision. However when I got the truck home and went to wash it for the first time the paint had a real gritty More

by DSG8260
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rick Fullerton
4.0
This rating includes all reviews, with more weight given to recent reviews.
May 01, 2026 -

Beck Ford responded

Thank you for your feedback—we appreciate you taking the time to share both sides of your experience. I’m glad to hear Rick took great care of you and made the process comfortable while you were making your decision. That’s exactly the level of service we aim for on the sales side. That said, I completely understand your frustration with the condition of the paint after getting the truck. I understand that you've spoken with Rick. Thanks for giving us the opportunity to resolve this situation. My name is Carole Mahanes, Customer Experience Coordinator. Please feel free to reach out to me directly at (386) 328-0344 ext. 135 anytime.

April 28, 2026

I was very happy dealing with Zach. He did a great job handling everything and was very professional More

by docmckenney
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Zac
May 05, 2026 -

Beck Ford responded

Glad to hear Zach took good care of you. He keeps things on track and handles it the right way. We appreciate you working with us—thanks for the feedback. — Carole M

April 28, 2026

Convenient location. Everyone was friendly and professional. I needed a ride home and the driver was friendly. More

by MERENDAJ
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 28, 2026 -

Beck Ford responded

Thanks for sharing—we appreciate it! Glad everything was easy and the team took good care of you. Nice to hear your driver made the ride home a good experience too. We’ll see you next time! — Carole M

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