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Beck Ford

Palatka, FL

Overview
Employees
Reviews
Vehicles
4.8
693 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 693 reviews

March 21, 2026

Great customer service. However there was no courtesy wash done on my Lincoln which was somewhat disappointing More

by totalms
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jessica
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Mar 23, 2026 -

Beck Ford responded

Thank you for the feedback! We’re glad you had a great customer service experience. Regarding the courtesy wash, we actually send a car wash coupon via text after each service—if you didn’t receive yours, please let us know so we can make sure you get it.

March 21, 2026

My automobile trade was delightful. Joel delivered my new car, explained and helped setup all the features and drove my trade vehicle back to the dealership. All done in about two hour More

by carsonkapp
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Brian Freeman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Emma
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Mar 23, 2026 -

Beck Ford responded

That’s fantastic to hear! We’re thrilled Joel could make your trade experience smooth and stress-free, and it’s great to know everything was handled so efficiently. We really appreciate your recommendation and can’t wait to see you back at Beck Ford Lincoln!

March 16, 2026

This dealership goes above and beyond for its customers. Joe Breedlove is a highly recommended salesman! I love my new truck!! More

by pamelamoore.jbm
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 23, 2026 -

Beck Ford responded

Thank you for the kind words! We’re thrilled to hear you’re loving your new truck and that Joe could make the experience exceptional. We’ll be sure to pass along your recommendation—he’ll be thrilled to hear it!

March 15, 2026

Everyone in sales / finance were super friendly, courteous, and easy to work with. The facilities are older and there is a lot of remodeling going on currently which gives a negative first impressi More

by Rich
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Emma and PJ. There was another salesman helping out but did not get his name.
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Mar 23, 2026 -

Beck Ford responded

Thank you for sharing your experience, Rich! We’re glad to hear our sales and finance teams made everything smooth and easy. We appreciate your patience with the remodeling—our goal is to improve the space while keeping service top-notch, and it’s great to know that came through despite the construction.

March 14, 2026

Excellent service, the only place I will get the oil changed in our car. My wife is always treated well More

by fatrab1985
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 23, 2026 -

Beck Ford responded

We really appreciate your loyalty! It’s great to hear that you and your wife feel well taken care of every time. We’ll keep working to make every visit just as excellent as the last.

March 14, 2026

Friendly staff, great service at a reasonable price! !!! Oh and you won’t be waiting all day!!! More

by corkyrothermel
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 23, 2026 -

Beck Ford responded

Thanks for the feedback, Corky! We’re glad our team could provide friendly, efficient service at a fair price. We’ll keep doing our best to make sure every visit is quick and hassle-free!

March 13, 2026

Absolutely amazing customer service! Nice, clean and comfortable waiting area for customers. I was reading, but heard someone calling customers to wish them a Happy Birthday! More

by catherine.hull
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jessica in the service department! Fabulous
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Mar 23, 2026 -

Beck Ford responded

We’re so glad you had a great experience, Catherine! It’s awesome to hear you enjoyed the waiting area and noticed our little birthday touches—we love finding ways to make our customers feel special. Thanks for sharing!

March 08, 2026

I had an appointment at 8:30am and they didn’t start on my vehicle till after 11am I had to continue going to advisor about it and they not reset my oil life I was really disappointed with the service I di More

by disaac95
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Don’t remember service lady name
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Mar 24, 2026 -

Beck Ford responded

We’re really sorry your visit took so long and that your service wasn’t completed as expected. Your experience is not the standard we strive for—please reach out so we can address this for you. I can be reached at (386)328-0344, ext. 135.

March 07, 2026

Its always hard being without your car. Staff is friendly, kind willing to work with the customer. More

by kblankemeyer
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Carole Mahanes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 24, 2026 -

Beck Ford responded

We completely understand—being without your car is never fun. We’re glad our team could make the experience a little easier with friendly and helpful service. Thanks for taking the time to share your experience!

March 05, 2026

I would like to give a higher rating but your fees and services are too high. It’s easy, bring down prices and get a much higher rating. More

by Melvin Hall
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Mar 05, 2026 -

Beck Ford responded

Thank you for your honest feedback. We appreciate you taking the time to share your thoughts and understand your concerns about pricing. We’re always looking for ways to improve and your input helps us consider adjustments that better meet our customers’ needs. We hope to earn that higher rating in the future!

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