Having purchased my new 355 from Ferrari of Dallas back in 1999, I have had it serviced exclusively at Boardwalk since the dealership opened. Additionally, my Maserati has only been serviced at Boardwalk since purchasing it there from Lindsey. The newly renovated service department is clean and spacious. No one expects service on Italian exotic cars to be inexpensive, but you look for quality, fairness, and trust where ever you do go. Boardwalk has been fair with me on both cars. The work performed has always been of high quality and I can't recall having but maybe one "redo" in all the years I have serviced my cars there. I have not felt pressured or nickeled and dimed on cost.
When it comes down to it, the people make the difference for the dealership. I cannot say enough good things about my now retired service advisor, Larry Neighbors. He was always fair and earned my trust. Larry was very proactive on the car status while being worked and always quick to return calls. He would not push extra services and let me know only want was needed based on his years of experience. If it was a large job, he was fair on the price and I felt he considered our relationship and loyalty. My current advisor, Paul Frey, is cut from the same cloth as Larry I believe. Paul has been great to work with and I trust him. Between Larry and Paul, it tells me that Boardwalk management has built a service culture of "the customer comes first". Boardwalk seems to want a long term relationship and knows that trust and being fair on service is a win for both them and the customer. It builds loyalty for service and future car purchases. I can't imagine looking beyond Boardwalk for service or sales. Great dealership!