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Checkered Flag Toyota

Virginia Beach, VA

4.5
2,093 Reviews
Checkered Flag Toyota Scion has a variety of new cars for Virginia Beach area residents. When you arrive at our car dealership you will find all of the latest Toyota models ready for a test drive with one of our friendly and knowledgeable sales associates. The 2010 line is in stock, see our selection of Toyota Camry, Corolla, Prius, Tacoma, FJ Cruiser, Tundra, 4Runner, Highlander, Rav4, Matrix, and Scion tC, xB and xD in Virginia Beach. Visit our Virginia Beach Toyota and Scion dealership today where you will find the perfect new car at a great price!
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5301 Virginia Beach Boulevard

Virginia Beach, VA

23462

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Showing 2,093 reviews

October 18, 2025

I’ve had a few services with Dallas recently that’s been outstanding and worth my effort to spotlight. In the past I’m with Terry who has been phenomenal! In all I’ve been a customer of CFT for 20 years. More

by jdavidhillery
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scotty
Oct 18, 2025 -

Checkered Flag Toyota responded

Thank you so much for your fantastic review! I truly appreciate your loyalty over the past 20 years and am pleased to hear about your positive experiences with our service team, including Dallas and Scottie. It's great to know that our efforts to maintain quality service even on Saturdays made a difference for you. I'm also glad you enjoyed your time at Checkered Flag Toyota while your car was being serviced. Your kind words about our sales department and Columbus's detailing work mean a lot to us. We look forward to seeing you again and appreciate your recommendation! Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

December 04, 2024

I asked if there was a specific vehicle in stock. I received multiple email responses with multiple contradictions. One email would tell me that there were three in stock. Then I would receive anothe More

by surfsunvabeach
Recommend Dealer
No
Employees Worked With
Daniel Dalton
3.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 05, 2024 -

Checkered Flag Toyota responded

Thank you for sharing your experience with us. I understand that receiving conflicting information about vehicle availability can be frustrating. At Checkered Flag Toyota, we strive to maintain clear and accurate communication, and I appreciate your feedback. If you would like to discuss this further, please feel free to reach out to me directly. I would be happy to assist you and improve your experience. Thank you again for your valuable input. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

September 06, 2024

Dealership is very accomodating and the staffs are nice too. I highly recommend this dealership. For me, the best place to get your Toyota vehicle. More

by Chad
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Fredie Santos
5.0
This rating includes all reviews, with more weight given to recent reviews.
Daniel Dalton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 09, 2024 -

Checkered Flag Toyota responded

Thank you so much for your wonderful review! We’re thrilled to hear you found Checkered Flag Toyota accommodating and that our staff made a positive impression on you. Your recommendation means a lot to us, and we appreciate your trust in us for your Toyota needs. We look forward to serving you again in the future! Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

February 22, 2024

Vehicle in for first 5K service, basically a tire rotation. Also wanted to get trunk kick release working. Initially told I would have to pay a $179 diagnostic fee. This on a car with 5K miles under More

by lawhornwatson
Recommend Dealer
No
Employees Worked With
Peter
Feb 26, 2024 -

Checkered Flag Toyota responded

Thank you for sharing this review regarding your experience with us. I’d like to discuss this with you further if you could please contact me at your earliest convenience. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

December 01, 2023

I have called my service advisor multiple times and asked for a call back. No response. This has happened several times. What prevents the courtesy of a return call? It is poor practice to ignore the req More

by dogwing111
Service Communication
Recommend Dealer
No
Employees Worked With
Vick Webb
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 07, 2023 -

Checkered Flag Toyota responded

I appreciate you taking a moment to leave this review detailing your recent visit. Please reach out to me directly whenever you have a free moment as I’d like to hear more about what happened and work together to come to a resolution that improves your experience. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

July 28, 2023

I would like to compliment Rene Palonca for his professional courtesy and care shown to me these past 2 days while they worked on a leak to my power steering line. Rene showed so much care and comp More

by Norman
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rene Palonca and Bryan Parks
Aug 01, 2023 -

Checkered Flag Toyota responded

Thank you for reaching out, Norman! Reviews like these mean the world to us here at our dealership and I will be sure to relay to the team. Take care and have a great day. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

Aug 01, 2023 -

Norman responded

You are most welcome my friend. I still must say that Rene overwhelmed me with some of the best service I have ever received. Thank you for your kind reply and please make sure Rene knows of my comments. Be well. Norman Soroko

May 30, 2023

I had to write this review to let the Tidewater area know just how wonderful this dealership is....My sales person was PETER LEVITT and he was wonderful. I will tell all, if you want to buy a Toyota go see P More

by PAMELA PETERSON
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
PETER LEVITT
Jun 01, 2023 -

Checkered Flag Toyota responded

Thank you so much for taking the time to share your feedback with us! We work hard to make sure our guests have an awesome experience. We will share your comments with our team and we look forward to working with you again down the road. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

March 23, 2023

It is very sad when you have been a customer for 22 years and the dealership does you wrong. I needed a small thing done to my car as the TECH did not do it. I called the service ADVISOR, Erin Palmer 2x on M More

by Norman
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ryan Montville
2.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 27, 2023 -

Checkered Flag Toyota responded

We acknowledge your review and are currently looking into the events you've detailed. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

Mar 27, 2023 -

Norman responded

Thank you very much.,

February 27, 2023

Sales person within 5 minutes of sitting in his office asked for dealerships markup. I am in market for 2023 Tundra. They would not even tell me exactly how much is the markup until I finalize the deal. T More

by Jafri
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
No name Salesman
Mar 01, 2023 -

Checkered Flag Toyota responded

Jafri, I appreciate you bringing this to our attention. Please contact me directly as soon as possible so that we can discuss what happened and come to a resolution together. Thank you, and I look forward to hearing from you soon. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

November 15, 2022

Very deceptive business practice. Their "fixed/no haggle" price is designed to cheat the customer. In my situation I was forced to pay $5000 over msrp which I agreed to. Then when the More

by CraigSchmidt
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Ryan Montville
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Celia Melendez
1
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