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Gordie Boucher Lincoln of West Allis

West Allis, WI

Overview
Employees
Reviews
Vehicles
4.7
1,759 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,759 reviews

March 26, 2026

Very accommodating. Dawn was very helpful and explained everything about service that was done to the car More

by John Faye
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Mar 26, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re pleased to hear you found our service accommodating. Dawn will be happy to know her explanations about your Lincoln MKZ’s maintenance were helpful. Please reach out if you need anything else. Roy Reger Service Manager 414-327-6000

March 18, 2026

Love my new vehicle and very much enjoyed working with Adam and the sales and finance team at the dealership. More

by Tombrussow
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Schwarzmeier
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dennis Gonzalez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Keri Farner
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 18, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to hear how much you’re enjoying your new Lincoln Nautilus. Adam and our sales and finance team appreciated working with you and making the process enjoyable. Thank you for choosing Lincoln. Joe England General Sales Manager 414-327-6000

March 17, 2026

Ben was helpful and provided excellent, fast customer service. He helped me find a car that was right for me and in my price range! More

by junebandit
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ben Wick
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 17, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted to hear that Ben’s prompt and attentive service helped you find a car that suited your needs and budget. If there’s anything more you need, just let us know. Thanks for choosing us! Joe England General Sales Manager 414-327-6000

March 10, 2026

Brought my car in for battery issues and was told that's not it. After running diagnostics they said it was a TCS that wasn't going to sleep. They disconnected as my life does t need it and when I went to p More

by Rynoonan3
Recommend Dealer
No
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Mar 14, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you, Ry, for bringing this to our attention. Our goal is to make sure everyone who visits the dealership has a top-notch experience. We're sorry that we didn't meet that goal in this case and we'd love the opportunity to get more details to see if we can turn this situation around for you. Roy Reger Service Manager 414-327-6000

Mar 14, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you, Ry, for bringing this to our attention. Our goal is to make sure everyone who visits the dealership has a top-notch experience. We're sorry that we didn't meet that goal in this case and we'd love the opportunity to get more details to see if we can turn this situation around for you. Roy Reger Service Manager 414-327-6000

March 09, 2026

I had no issues from start to finish. The whole process was fast and easy. More

by MEATBALL2121
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Mar 09, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to know your Lincoln Nautilus service was fast and easy from start to finish. Your five-star rating means a lot, and Dawn and our service team look forward to helping you again. Roy Reger Service Manager 414-327-6000

March 07, 2026

Excellent customer service. Highly professional staff throughout the dealership who really care about their customers. More

by JAMESDUDEK7
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Mar 07, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted that Dawn and our team could provide attentive and professional service for your Lincoln Navigator. Thank you for recognizing our efforts. We look forward to assisting you again. Roy Reger Service Manager 414-327-6000

March 05, 2026

Everything about my dealer experience has been outstanding. Dawn and other service advisors are very accommodating and go the extra mile to help. We also love the convenience of your drop off More

by hhmatson
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 06, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the outstanding feedback. We’re delighted Dawn and our advisors accommodated your needs and that our drop off delivery proved convenient. We appreciate the opportunity to service your Lincoln and look forward to assisting you again. Roy Reger Service Manager 414-327-6000

March 04, 2026

Staff was courteous, followed up and followed through. Nick was very knowledgeable and answered my questions. More

by tgvcconrad
Recommend Dealer
Yes
Employees Worked With
Nick Loth
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Mar 04, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s encouraging to hear our team’s courtesy and attentiveness made a positive impact while servicing your Lincoln. Please let us know if we can assist with anything else. Roy Reger Service Manager 414-327-6000

March 03, 2026

The car buying experience was very efficient and easy. Staff was knowledgeable and helpful. Would recommend the dealership to others. More

by Suvgrandma
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Greg Miller
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing your thoughts on purchasing your new Lincoln Nautilus. We’re pleased the process was efficient and that our team provided knowledgeable assistance. We appreciate your recommendation to others. Joe England General Sales Manager 414-327-6000

March 03, 2026

I feel at home at Boucher, great job! Fast, easy, and trustworthy. Greg, Erika, and Dennis all took great care of me. Thanks! More

by PAUL.JOHNSON3
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Greg Miller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dennis Gonzalez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Mar 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful that you felt at home and experienced fast, easy, and trustworthy service. Greg, Erika, and Dennis are happy they could take such good care of you. Enjoy your new Lincoln Aviator and thanks for sharing your feedback! Joe England General Sales Manager 414-327-6000

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