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Gordie Boucher Lincoln of West Allis

West Allis, WI

Overview
Employees
Reviews
Vehicles
4.7
1,931 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,931 reviews

July 08, 2026

Very good. I liked the video. Work was professional and friendly staff. Work was completed with a car wash. More

by DBOLAN
Recommend Dealer
Yes
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Jul 08, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted you appreciated the video overview and our team’s professional, friendly approach. We’re also pleased the service included a car wash for your Lincoln MKX. We look forward to assisting you again. Joe England General Sales Manager 414-327-6000

July 06, 2026

Friendly welcoming and caring It was a little longer than we wanted to wait for our car but it was understandable and we were happy to wait they gave us a free rental to use and it ended up being the same da More

by jimmykarshna
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Jul 06, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to hear our team provided a friendly and welcoming atmosphere while your Audi SQ8 was in service. We appreciate your patience during the longer wait and are glad the complimentary rental kept you on the move. Dawn will be delighted to know you felt well cared for, and we look forward to assisting you again. Joe England General Sales Manager 414-327-6000

July 05, 2026

Dawn Kelly is very respectful and made our experience very very good. We always prefer to be helped by her if she is at work every time we come to Gordie Boucher Lincoln of West Allis. Thank you so much! More

by YIMENUWOND
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Jul 05, 2026 -

Gordie Boucher Lincoln of West Allis responded

Your kind words about Dawn’s respectful approach and the outstanding service on your Lincoln Navigator brighten our day. We look forward to welcoming you back and having Dawn assist you on your next visit. Joe England General Sales Manager 414-327-6000

July 04, 2026

Clean, efficient, friendly and time sensitive. The dealership continues to meet my expectations. Good place to do business. More

by jnovakm
Recommend Dealer
Yes
Employees Worked With
AJ
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Jul 05, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for noting the cleanliness and efficiency of your Lincoln Corsair service. It’s great to hear our team provided friendly, timely support that met your expectations. We look forward to assisting you again. Joe England General Sales Manager 414-327-6000

July 04, 2026

Everyone was welcoming. We learned a lot about the car and Nick promised tutorials whenever we need them! The sale went smoothly. More

by JANDCFRED
Recommend Dealer
Yes
Employees Worked With
Nick Loth
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Jul 07, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you! We appreciate your business and look forward to helping you with any questions or future needs. Thank you for choosing Gordie Boucher Lincoln of West Allis. Joe England General Sales Manager 414-327-6000

July 04, 2026

If is wasn't for the service that Dawn Kelly and the team of service people at West Allis. I may not of purchased another Lincoln. More

by WSCHNEIDER58
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Katrichis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roberto Hernandez
4.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
4.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Reger
4.0
This rating includes all reviews, with more weight given to recent reviews.
Rachel Minshall
3.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Eineichner
3.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
3.0
This rating includes all reviews, with more weight given to recent reviews.
Keri Farner
3.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Walin
3.0
This rating includes all reviews, with more weight given to recent reviews.
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Jul 04, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted Dawn and our service team made such a great impression. Thank you for choosing another Lincoln Nautilus and we look forward to supporting you again. Joe England General Sales Manager 414-327-6000

July 04, 2026

Always great Always greet me by my name, always makes me feel top priority and communicates with me throughout the entire process More

by TAMMYGEST
Recommend Dealer
Yes
Employees Worked With
AJ
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Jul 04, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for trusting us with your Lincoln Navigator service. We’re glad our team greets you by name, keeps you informed, and makes sure you feel valued throughout the process. Joe England General Sales Manager 414-327-6000

July 03, 2026

Perfect It was good to catch up with Greg and Dave and to test out a few new vehicles while the car was being serviced. More

by ALEX13LANG
Recommend Dealer
Yes
Employees Worked With
Greg
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Jul 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the five-star review. We’re glad you had the opportunity to explore our newest Lincolns and reconnect with our team while your Lincoln was being serviced. We look forward to assisting you again soon. Joe England General Sales Manager 414-327-6000

July 03, 2026

Very professional and explained the process and what bc to expect ! I'm very happy with the experience and the outcome ! 10 out of 10 More

by mubadgers
Recommend Dealer
Yes
Employees Worked With
Nick I think
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Jul 03, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for noting how our team walked you through each step of the service. We’re thrilled you’re pleased with the outcome on your Nissan. Your perfect score means a lot and we look forward to assisting you again. Joe England General Sales Manager 414-327-6000

July 02, 2026

Very professional! Dawn and Roy took care of problems with car I bought at another dealer. Will go there from now on! Tip of hat to service techs! Fixed what others cou More

by dadmaze
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
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Jul 02, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to hear you found our team professional. Dawn and our service technicians were pleased to resolve the issues on your Lincoln Corsair that others could not. We appreciate your trust and look forward to assisting you again. Joe England General Sales Manager 414-327-6000

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