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Lou Bachrodt Auto Mall

Rockford, IL

4.4
2,295 Reviews
Welcome to Lou Bachrodt Auto Mall, where exceptional customer service has driven everything we do for generations. Proudly serving Rockford, Illinois, and the surrounding region, we offer an extensive selection of new Chevrolet, Buick, GMC, Volkswagen, and BMW models, along with one of the area's largest inventories of quality pre-owned cars, trucks, and SUVs. As a family-owned dealership, we've built our reputation on honesty, transparency, and treating every customer like a neighbor. Whether you're shopping for your next vehicle, servicing your current one, or exploring financing options, our experienced team is committed to making every step of your journey simple, enjoyable, and stress-free. At Lou Bachrodt Auto Mall, we're here for more than just the sale, we're here to earn your trust for years to come.
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7070 CHERRYVALE N BLVD

Rockford, IL

61112

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Showing 2,295 reviews

July 19, 2026

I would not recommend this dealership based on my experience. When we purchased our vehicle, we were told there wasn’t a Carfax report available and that the vehicle had not been in an accident. W More

by Celemke2
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
I dont remember her name
Jul 30, 2026 -

Lou Bachrodt Auto Mall responded

Thank you for bringing this matter to our attention. We regret that you had a negative experience, and will use this as an opportunity to improve. Please contact us at (815) 332-3000 when you have an opportunity, and we will be more than happy to try and turn your experience around.

July 19, 2026

very good experience that makes one want to continue to do business with you for not only service but sales More

by weewillywino
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Dokken
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 29, 2026 -

Lou Bachrodt Auto Mall responded

Your wonderful feedback and rating mean a lot to us. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

July 18, 2026

Mike Fair provided a good and timely service. He was very professional and followed up with me. More

by frankaboujaoude
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Mike Fair
Jul 22, 2026 -

Lou Bachrodt Auto Mall responded

Our staff is committed to providing each of our clients with the best automotive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

July 17, 2026

Very detailed service and it is what we expected when we brought the car in for service. More

by casazepeda
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Dokken
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Mike at service department
Jul 30, 2026 -

Lou Bachrodt Auto Mall responded

We are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

July 16, 2026

Gretchen was A+ service. Very nice, and welcoming. Cute too. Explained everything to helpbme when making a decision More

by petitt44
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Gretchen sutton
Jul 19, 2026 -

Lou Bachrodt Auto Mall responded

Hi Jacob! Thank you for the wonderful review! We're delighted to hear that Gretchen made you feel welcome from the moment you arrived and took the time to thoroughly explain everything. It's great to know she provided helpful recommendations and made your service experience a positive one. We'll be sure to share your kind words with Gretchen and recognize her for her outstanding customer service. Thank you for choosing our dealership, and we look forward to serving you again in the future! 🚗😊⭐🎉 Sincerely, Chris Miranda, Service Director Chris.miranda@bachrodt.com

July 15, 2026

You should put Volkswagen in the “Make” list. Alsomy sales person is not listed. Send one of these with information that is relevant to my purchase. I bought a Volkswagen Atlas Cross Sport but th More

by dpjcarey
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nathaniel Groebner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sam Ferrille
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 16, 2026 -

Lou Bachrodt Auto Mall responded

We're happy you found our staff to be so supportive during your experience here at Lou Bachrodt Chevrolet Buick GMC. Please don't hesitate to reach out if there's anything additional we can do for you.

July 14, 2026

When coming to find a vehicle, dealerships should have to inspect the vehicles before they sell them. There should have been no reason that I didn’t even have my new car for a full 24 hours and two dash ligh More

by elliotlouis1713
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Desmon
Jul 15, 2026 -

Lou Bachrodt Auto Mall responded

Hey Elliott, I'm sorry to hear your experience went sideways after purchase. I know how frustrating it must have been to have warning lights appear so soon. Every vehicle on the lot goes through an inspection prior to delivery. We regret that an issue developed after you took ownership, as this is certainly not the experience we want for our customers. I encourage you to reach out to me directly to discuss options. We value your business and hope to have the chance to restore your confidence in us. Sincerely, Mike Papa, Sales Manager mike.papa@bachrodt.com

July 13, 2026

Al Luna is a very good sales person. He was very helping me find exactly what I was looking for. More

by nokesremodeling
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Al Luna
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 14, 2026 -

Lou Bachrodt Auto Mall responded

Thank you for the wonderful review! We're delighted to hear that Al Luna was able to help you find exactly what you were looking for. Al is dedicated to providing a great customer experience, and we're glad his knowledge and commitment made your vehicle search a success. We'll be sure to share your kind words with Al and recognize him for his outstanding service. Thank you for choosing our dealership, and we look forward to assisting you again in the future! 🚗😊⭐🎉 Sincerely, Charlie Hansmeyer, General Manager charlie.hansmeyer@bachrodt.com

July 05, 2026

They do a very good job on my vehicles over the years to why I would recommend anyone 100% to them and also to why I’ve been with them for over 15 years now More

by mrrwep@gmail.com
Recommend Dealer
Yes
Employees Worked With
Mike
Jul 07, 2026 -

Lou Bachrodt Auto Mall responded

Thank you for your wonderful review and for your loyalty over the past 15 years! It means so much to us that you've trusted our team with your vehicles for so many years. We're honored by your 100% recommendation and are grateful to know that we've consistently provided the quality service you expect. Long-term relationships like yours are what we value most, and we truly appreciate your continued confidence in our team. Thank you for being a valued member of the Lou Bachrodt family. We look forward to serving you for many more years to come! 🚗😊⭐🎉 Sincerely, Charlie Hansmeyer, General Manager charlie.hansmeyer@bachrodt.com

July 05, 2026

In for service. Service admin person was good, but the actual service was a nightmare. Waited one and a half hours to get key FOB replaced. Then once I got home, I r More

by Bad Service
Recommend Dealer
No
Employees Worked With
Herman
Jul 08, 2026 -

Lou Bachrodt Auto Mall responded

We're disappointed to hear of the negative experience you had at our location. Here at Lou Bachrodt Chevrolet Buick GMC, we are always looking for ways to improve; we appreciate your input. If you would be willing, we would like to have you contact our manager at (815) 332-3000 to discuss ways we can better serve you in the future.