SUPER SHADY- I had heard the rumors, and went anyway. ALL TRUE!!!
They advertised a 2021 4Runner Limited for MSRP on their webpage, AutoTrader, and on the Window of the 4Runner. Confirmed it was in stock, the price, and drove down to see it and see if we could close a deal. When we sat down, they brought paper with the price breakdown, that had a $9,000 NINE THOUSAND DOLLAR ADM "adjusted dealer markup"? Needless to say they wouldn't budge. I even offered full MSRP. So I walked.
TOTALLY SHADY TO PULL THIS ONCE YOU DRIVE 30 Miles to get there and plan on buying. I've send an email to the General Manager TRAVIS MOSSY. We'' see if he even gets it.
Unless you like to get bait and switched, or pay 20-30% over the list price, you have better steer clear.