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Premier Subaru

Branford, CT

4.7
3,097 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,097 reviews

May 01, 2026

FANTASTIC AND SEAMLESS AS ALWAYS ! !! It felt like I had my new Crosscheck Wilderness ( which I LOVE) in less time than it takes to make a cappuccino !!!!! And the STAFF is PRICELESS More

by Tuschy2
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
April 29, 2026

This was my third Subaru at the same dealership. Great experience, good communication. I left dealership with a new car on a same day Ted and the whole team made that purchase fast and pleasant exp More

by m_brooks61
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ted Astarita
5.0
This rating includes all reviews, with more weight given to recent reviews.
April 28, 2026

Do not use this dealership to work on your Solterra, their service people do not know that the Solterra does not need an oil change and tried to get me to schedule one when I asked what the 18000 mi ser More

by garylconnolly
Service Price Transparency
Service Communication
Recommend Dealer
No
Employees Worked With
Not sure who answered the phone did not remember their name but they were in the service dept
April 24, 2026

Great experience. Smooth process from start to finish. Would recommend to anyone who needs to buy or sell a car. More

by Nickakins2013
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 27, 2026 -

Premier Subaru responded

Hi, we really appreciate your feedback. Please don't hesitate to reach out if there's anything additional we can do for you.

April 19, 2026

bRIAN TOOK RESPONSIBILITY FOR MY CHECK IN AS MY BUDDY lA"TRELL WAS OFF FOR HIS BIRTHDAY. THE NEXT DAY LA:TRELL TOOK HIS USUAL TOTAL CONTROL TO MAKE SURE ALL SERVICE WAS UP TO HIS HIGH STANDARDS! AT More

by artkatz
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
La'Trell Alson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Galaz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 24, 2026 -

Premier Subaru responded

Hello, we are very happy to have provided you with such a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!

April 17, 2026

This review is for the service department and ASSISTANT SERVICE MANAGER BRIAN GALAZ in particular. I made an appointment for a 42000 service for my 2025 Outback. The Premier website lists the servic More

by Gspspinone
Service Price Transparency
Service Communication
Recommend Dealer
No
Employees Worked With
Brian Galaz
1.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Koumoutseas
3.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 20, 2026 -

Premier Subaru responded

Thank you for your feedback. We did speak by phone and, as promised, I wanted to follow up here as well. I’d like to clarify that the front and rear differential fluid service is not part of Subaru’s factory-recommended 42,000-mile maintenance schedule, which is what our advertised service is based on. The $139.99 service includes the oil change and tire rotation, while differential services are separate due to the additional time and labor involved. We did our best to assist and explain this both prior to and during your visit. I understand that this was not the outcome you were expecting, but it was not something we could include at that price. That said, we take your feedback seriously. We have already reviewed how this service is presented online and how it is communicated during scheduling to ensure there is no confusion moving forward. Our goal is always to be transparent and professional, and we regret that your experience did not reflect that.

Apr 20, 2026 -

Gspspinone responded

Mr Alvine fails to mention that denies this service is offered despite it being listed on the website and me sending him screen shots of it. He also fails to mention that while he offered to pay for the oil change and one differential gear oil change if I paid for one of the differential dear oil change HE WANTED TO CHARGE ME $279.99 FOR THE DIFFERENTIAL GEAR OIL CHANGE. This service costs $119.00 at two other Subaru Dealers in Connecticut...I called them to confirm. SO, MR. ALVINES "SHOW OF GOOD FAITH" WAS ACTUALLY A SLEAZY ATTEMPT AT TRICKING ME TO PAY MORE FOR THE SERVICE THAN I WAS QUOTED BY HIS EMPLOYEE. I WILL UPLOAD OUR EMAILS TO SHOW THIS AS WELL. INSTEAD OF DOING THE RIGHT THING BOB ALVINE DID THE SLEAZY THING AND LOST A REPEAT CUSTOMER FOREVER.

Apr 21, 2026 -

Premier Subaru responded

Mr. Ardito - We did have a conversation and long discussed this matter and our attempts to satisfy you. We also indicated that the words on the Subaru scheduler - not ours - said the service was "Start At" the dollar amount and not that specific dollar amount. While we appreciate your inference that you wanted to become a loyal customer - you have never done business with us before and only called us as you indicated you had troubling experienceses elswhere. As you were a new customer, we immediately made a concession to see if we could assist you - even though the coupon is direct and upfront. That concession was not sufficient enough for you - and, you clearly made threats accordingly. As such, we decided that we should not pursue a relationship with you. For 26 years, we have made thing right for a customer - but, we will not be beholden to threats in order to provide you what you desire. Best wishes for you and we will certain answer any matters on the same

April 09, 2026

Came from out of state. Very grateful for the ease of purchasing and communication. I love my car and couldn't be happier. More

by Belindany
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 10, 2026 -

Premier Subaru responded

Hi Belindany, we are very happy to have provided you with such a positive experience! If you have any further questions, please don't hesitate to reach out!

April 08, 2026

My first EV from Premier Subaru and Premier VinFast, my sales contact was Tim, and I also worked with his manager Parker. Tim was very informative and knowledgeable, and very easy to work with, and Parker More

by smudar
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Dinuzzo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 16, 2026 -

Premier Subaru responded

Hi, we're happy to hear you had such a positive experience with our team! Your recommendation means so much to us and we're so happy to have earned it. Thank you again for taking the time to let the world know about your positive experience. Have a great day!

March 29, 2026

I was looking for a replacement vehicle with a manual transmission, and I found one online at Premier Subaru. My sales contact was Livio Reis. He was very informative and knowledgeable, never pushy, an More

by Supersax
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Livio Reis
Apr 06, 2026 -

Premier Subaru responded

Supersax, we're so glad that we were able to go above and beyond your expectations!

March 08, 2026

This was our first Subaru, and I can honestly say it won’t be our last. After purchasing many cars over the years, I’ve come to expect a certain level of stress, but Premier Subaru has completely redefi More

by Hfig
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Cailin Williams
4.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Dinuzzo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 05, 2026 -

Premier Subaru responded

Hi, thank you for your kind review; we are happy to pass along your comments to the team here at Premier Subaru! Our team strives to deliver an excellent experience, and are glad you found this to be the case during your visit. If you have further needs or questions, please reach out!

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