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Premier Subaru
Branford, CT
3,088 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE!
Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday 11:00 AM - 4:00 PM
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
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Showing 3,088 reviews
September 11, 2013
I had purchased a 2014 Outback about a month ago, and waited several weeks for vehicle to arrive since it was a custom build (rear seat heaters, 110 volt, Eye Sight, Navigation, etc). So an appointment w waited several weeks for vehicle to arrive since it was a custom build (rear seat heaters, 110 volt, Eye Sight, Navigation, etc). So an appointment was set for the vehicle to be picked up. Upon arrival the salesperson (Mark Genette) who did a good job in helping find the car, and getting a good deal, passed me to the Business Manager (Michael Meyer). Mr Meyer, who was very rude and abrasive from the beginning told me that this was a lease buy out; which was not case. I insisted that I was there just to pick up the car that I had purchased a few weeks ago, and Mr. Genette who was also in the room told Mr. Meyer that I was there just to buy the car, not to return my current 2011 Outback which I still drive. Mr. Meyer became very frustrated and seemed quite annoyed, I told him that I had not consider turning my current leased car, but I may consider it, it if was of benefit to me, as I am quite under the miles on my 2011. He told me that it was not possible, that the paperwork that he wanted me sign was a lease buy out, and that there was no other option. I mentioned that I felt were uncomfortable with his attitude, as I told him that we "started on the wrong foot". I insisted that I originally wanted to pick up the new car, but now that he mentioned, I may consider returning the old lease, and I would like to find out what my options were. Mr. Meyer, in a quite condescending way told me that it would not be easy to do, particularly if I wanted to buy the lease and to sell it myself, or to keep the car. He told me that Chase will take up to six moths to issue a title, that there will be fees, and that I could not determine the fate of the car since I did not own it, and I may not be able to buy the lease. Nonetheless, I asked him to look into options, his reply was that it will take too much time, and that he was already pinned between schedules (even thought my appointment was at 2:00 and by then it was just 2:30, and that he would then have to talk to another person and that it would delay things. I encouraged him to talk to Will, so he stormed off his office, giving a nasty look and was pacing impatiently until he could talk to a manager. His demeanor and nasty look was what made me feel very uncomfortable and got me upset. Subsequently, Will (Petrillo?) came out and I explained that all I wanted to do was to pick up the car I just purchased, and not to be bullied into terminating my current lease. He after witnessing the whole fiasco, was very humble and apologized on behalf of Michael Meyer. Nonetheless, I felt very betrayed and hurt, so I went to the parking lot to regain my thoughts. While on the lot Will appeared, he was very apologetic and wanted to discuss the deal again. I told him that I needed time to reconsider, and that if I was going to do business I would not like to face Mr. Meyer and/or his bulling attitude. I retired to my vehicle called Chase financing and spoke with a supervisor (Sharon). Her statements were quite the opposite of these from Mr. Meyer. In fact, Chase confirmed that I could buy the lease, and or continue driving the car until the end of the lease in December. She also told me that the actual cost of buying the lease was just $150 as opposed to the figure that Mr. Meyer gave me. Additionally she told me that once I send the funds, the title would be send to my between 7-10 business days, and not the six months that Mr. Meyer told me. It was then that I figure out what was happening and how I was being mislead. Chase financing suggested to call Subaru of North America and discussed the situation. I was connected with Jeremy at Customer relations, which wanted to make sure that the dealer’s attitude will not harm the Subaru name, and that they value my loyalty and would like to keep me as a customer. After explaining all the details we agreed that he was going to contact the manager on my behalf, that I decided not to buy a Subaru from Premier, and that he was going to help me get the $2000 deposit that I paid for the 2014. Shortly after I was contacted by Mark Genette, I thanked him for him help getting me the car, but I informed him that under no circumstance I would go back and deal with the bullying attitude of the business manager, its efforts to get me into a deal that I never agreed, and the misinformation purposely given to me. Currently I am waiting to hear about my refund. More
by mtclimbs
Employees Worked With
Will Petrillo
September 09, 2013
I rated my overall experience with Premier Subaru as a great because of Daniel Caraglio. Daniel gave outstanding customer service and really discovered what car was best for me. He explained everything al great because of Daniel Caraglio. Daniel gave outstanding customer service and really discovered what car was best for me. He explained everything along the way and made the whole buying experience extremely fun and interactive. I'm really impressed with his attention to detail and excitement for my new purchase. Thank you Daniel! More
by Randerson11
September 08, 2013
My purchase experience at Premier was excellent, no issues and smooth. BTW, they say they are no haggle but they do indeed haggle and i was able to get a fair price on a Legacy. But, unfortunately, t issues and smooth. BTW, they say they are no haggle but they do indeed haggle and i was able to get a fair price on a Legacy. But, unfortunately, the service I received was poor and the treatment I received from Gary in the service dept ,and then dealership owner Bob Alvine, was downright rude and insulting. After having the car in for service twice due to loudly squealing brakes, the techs still couldn't reproduce the squeal. How this was so I don't understand as every time I hit the breaks they squeal loudly. After discussing this with Gary he complained that he "wasn't making any money off me" and was working Saturdays away from his family. He became rude and insulting. I chose to leave rather than engage Gary. I called the president, Bob Alvine, and after a brief conversation where he offered to "meet me halfway in a complete break job ( btw, they're half way price was over $120 more expensive than a complete Midas brake job). I explained to Bob that the salesman assured me the squeal was due to the car sitting and would cease after using the brakes to remove residual rust and that if I had known this issue wouldn't resolve I either would not have purchased it or would have negotiated a fix into the purchase price. Well, Bob must have trained Gary because he became insulting with his comments and accused me of being unreasonable. He uttered comments under his breath and was very condescending in his attitude. I felt insulted. As a lifelong subaru owner this will be the last car I purchase at premier, quality subaru in Wallingford will get my future business. They're sales department isn't the best but they are honest and have never been insulting to me, always fair. More
by Gspspinone
August 31, 2013
I went to Premier for two reasons, one Bob Alvine and two the reputation. I was not disappointed in the least. The friendliness and professionalism were top notch. Herman Winston was assigned to me. My the reputation. I was not disappointed in the least. The friendliness and professionalism were top notch. Herman Winston was assigned to me. My test drive was over 20 minutes were I was expecting about a 10 minute drive. When it came to my trade in plus the price of the new car it REALLY was not stressful. I had already did my research and Herman knowing I knew all the internet prices met me at a great compromise. By the time I drove out with my new car I even gave Herman a KISS!! More
by petbird
August 30, 2013
Trish was the sales rep my 19 yr old son used in April 2013 when he bought his first car on his own. Trish worked with him on the whole process. My son's experience was very smooth for someone who is a 2013 when he bought his first car on his own. Trish worked with him on the whole process. My son's experience was very smooth for someone who is a first time car purchaser. I thought Tricia's demeanor and personality were great. So, when we were looking to get our daughter her first car we naturally thought of Tricia. Tricia listened to what my daughter was interested in and what she was looking for. Tricia would call and or text us what was ready to be seen and test driven. She worked tirelessly to get just the right car that my daughter needed. My husband was with my daughter to pick up the car. I received a phone call when they arrived home from my daughter very excitedly telling me that she has her car and what Tricia did for her. Tricia gave her balloons and a car freshener and of course a hug. I was so touched that Tricia was so thoughtful of my daughter. My husband and I were talking today that when we are ready to buy another vehicle for our family we would definitely to back to Premier Subaru and especially to back to Tricia. Another satisfied customer. More
by kanga5
August 08, 2013
I had a great experience buying my first subaru. Herman is very informative & helpful in making my decision in purchasing the legacy. He helped make a good decision . Very professional & he's a great ass is very informative & helpful in making my decision in purchasing the legacy. He helped make a good decision . Very professional & he's a great asset to the company. More
by scango16
Employees Worked With
Herman Winston
July 27, 2013
I bought my first brand new car last week from Premier. I went thinking I was going to purchase a Forester - called ahead, took a test drive with Herman - the original salesperson. When we returned from t I went thinking I was going to purchase a Forester - called ahead, took a test drive with Herman - the original salesperson. When we returned from that test drive, I laid my eyes on an orange XV Crosstrek and fell in love! We went for a test drive in a more conveniently located dark blue one. Herman was saying things like "the Forester is much smoother ride, etc." Then he said "Hey - you're all over the map, you can't be doin' this now.." I told him to not rush me, this wasn't like a decision of what I plan to have for dinner tonight. It was obvious his mind was on other customers who were in the dealership and I told him, "if you have other customers, go ahead, I needed to take my time in making this decision and I didn't want to be rushed" We went to a local deli to discuss. Luckily, when we went to sign the papers, Rodney noticed our interest rate with USAA was too high, he told us he would make some calls. Rodney cut it in half and I am so glad he went the extra mile to do that for us. When I came to pick up the car, Herman was on a day off and Daniel was the salesperson to help show us the car. He walked me through all the details and did it with such a nice demeanor - I felt like a proud customer and it was wonderful. He first took the car and got gas, then started explaining the car's features. We even went for another ride so I could try the paddle shift. I had only been show the cargo space by Herman who simply opened the hatchback. One thing Herman did do which I appreciated is - suggested to take another test drive in the Forester right after driving the Crosstrek so that I could compare the difference again. Daniel was the type of salesperson one would expect to find at a Subaru dealership - almost like he could be in a commercial - totally fits the reputation that Subaru has acquired. I am so grateful that I got to spend so much time with Daniel when picking up my new car - it redeemed the experience for me. I would recommend anyone to go see Daniel at Premier - and I would remind them to talk to Rodney before committing to another loan. More
by dikamack
July 25, 2013
Dan was an absolute pleasure to work with. Both professional and approachable, he helped us pick out a new car at a great price. Many thanks to Dan, Michael, and the Branford Subaru team! professional and approachable, he helped us pick out a new car at a great price. Many thanks to Dan, Michael, and the Branford Subaru team! More
by jams101
July 21, 2013
Herman took a good deal of time to share his knowledge of the 2014 Subaru Forester and help me make the transition from my 2003! He went out of his way to make my buying experience as painless as possible, the 2014 Subaru Forester and help me make the transition from my 2003! He went out of his way to make my buying experience as painless as possible, including giving me a very competitive price after I had visited several other dealers. Premier had the best inventory for the Forester and I was able to find the exact model that I wanted. More
by Dutson86
Employees Worked With
Herman Winston
