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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.3
2,372 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 2,372 reviews

November 07, 2026

We made our appointment. Drove into the bay. Scott knew exactly what we needed and how long it would take. He told me Friday but turned out to be Thursday. Picked up on Frida More

by Volalum2007
Recommend Dealer
Yes
Employees Worked With
Scott Nead
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November 06, 2026

Very helpful ful Sunrise realized they great a problem and corrected it. And offered a free oil change for their poor handling of a simple oil change More

by flogten
Recommend Dealer
Yes
Employees Worked With
Matt
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November 05, 2026

My experience was good and better than my last visit. He made sure I was informed about everything, which I appreciated. My only concern is my windshield so it won't come out and I asked him to make sure More

by BRINDELLSERRANO
Recommend Dealer
Yes
Employees Worked With
Don't remember but I liked him
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November 05, 2026

Attentive explorer every concern Very Attentive, explored every concern in a timely manner. Would come again. More

by BRINDELLSERRANO
Recommend Dealer
Yes
Employees Worked With
Scott
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November 05, 2026

They continued to fix the vehicle till it was right. Scott was very professional and easy to contact More

by Mannypslsoccer
Recommend Dealer
Yes
Employees Worked With
Scott Nead
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November 04, 2026

I received excellent customer service and the issue was fixed .Thank You service representative Dave & service manager Dave. More

by joseph6729
Recommend Dealer
Yes
Employees Worked With
David
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Nov 04, 2026 -

Sunrise Ford responded

Thank you for your feedback! We're glad Dave and our service manager could provide you with excellent service and resolve your issue. We strive for reliability and quality in all we do. We look forward to your next visit!

November 04, 2026

The advisor was attentive and listened to my concerns. He clearly conveyed the issues to the technician and the issues resolved. More

by hueabascal
Recommend Dealer
Yes
Print
Nov 04, 2026 -

Sunrise Ford responded

We appreciate your feedback! It's wonderful to know that our Service Advisor listened carefully and ensured your concerns were addressed. Our commitment to Quality and Reliability is at the heart of what we do. We hope to see you again soon!

November 03, 2026

Everyone was very helpful. And friendly Lee the cashier was so friendly and helpful I will be back More

by Mikelovejoy7273
Recommend Dealer
Yes
Employees Worked With
David S
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Nov 04, 2026 -

Sunrise Ford responded

Mike, we're delighted to know you had a positive experience with us! Lee and our team strive to provide friendly and helpful service. We appreciate your kind words and can't wait to see you again!

November 03, 2026

Everything was great, work was done in a timely manner. Dealership is clean, everyone was very nice and professional More

by RKBLUE25
Recommend Dealer
Yes
Employees Worked With
Brian
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Nov 04, 2026 -

Sunrise Ford responded

We're delighted to know you had a great experience with us! It's fantastic to hear that our team's professionalism and the cleanliness of our dealership stood out to you. We hope to see you again for your future vehicle needs!

November 03, 2026

Friendly and respectful Took care of problem and provided a loaner while they addressed the problem. More

by JIMTALL
Recommend Dealer
Yes
Employees Worked With
Brian
Print
Nov 04, 2026 -

Sunrise Ford responded

We're delighted to know you had a positive experience with us! It's great to hear that our team's friendliness and respect made a difference, and that the loaner vehicle was helpful. We value transparency and quality in our service. Hope to see you again soon!

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