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Sunrise Ford
Fort Pierce, FL
1,999 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,999 reviews
April 20, 2026
I have not received warranty reimbursement cancellation from finance in mail and has been over 4 months. from finance in mail and has been over 4 months. More
by WD_EVANS1
Verified CustomerEmployees Worked With
Other Employees :
Michael caswell, did not resolve issue with warranty
March 21, 2026
Sticker price was 16k and final ended up 20k. Added lots of costs at last minute. Have a faulty windshield they would not replace. Have a surging issue the mechanic agrees with but will not cover Added lots of costs at last minute. Have a faulty windshield they would not replace. Have a surging issue the mechanic agrees with but will not cover under warranty. They screwed up a credit application. I now have a poor credit rating I have to resolve. My rating is excellent, never had an issue in my entire life. Tried to discuss with Ford credit and bounced around. More
by DRP.PATRICK
March 19, 2026
March 19, 2026
I got blazer for 22 thousand still haven't gotten paper work with details saying way it's 34000 thousand work with details saying way it's 34000 thousand More
by MARC95PAULINO
March 18, 2026
From Finance with David Lope to sals Alvaro n their knowledge n white glove treatment thanks to Alex Medina for great team knowledge n white glove treatment thanks to Alex Medina for great team More
by GERARDO5
March 18, 2026
Sold me a truck with a bad transmission. Left me without transportation in a really bad spot Left me without transportation in a really bad spot More
by DAVID.M.DAWSON
March 18, 2026
I am amazed with the customer service that was given to my niece! I live in pa and in car sales over 20 years. My niece was in a real jam. The sales Consultant and finance manager walked her through every my niece! I live in pa and in car sales over 20 years. My niece was in a real jam. The sales Consultant and finance manager walked her through every step of the way. They were willing to talk to me about the deal and together we figured out the best way to help. Lauren in finance WAS ABSOLUTELY AMAZING! Her communication with me was FANTASTIC! I had complete trust with her after getting off the phone. They have made this a painless experience for me and hopefully my neice! I cant thank you guys enough for helping her while I am in pa! Thank you from the bottom of my heart! More
by Genia
Employees Worked With
March 13, 2026
Bill Hughes was my Salesperson. Professional and direct. Handled everything without issues. Great follow-up Dealership didn't forget about me after the sale. Had the 2nd key made wi Professional and direct. Handled everything without issues. Great follow-up Dealership didn't forget about me after the sale. Had the 2nd key made without any argument More
by LIVELYSAN
March 13, 2026
Great Everything was great as always. We've bought numerous vehicles from Bill Hughes and will continue to use Sunrise Ford and Bill We've bought numerous vehicles from Bill Hughes and will continue to use Sunrise Ford and Bill More
by KJHOBBSJ
March 09, 2026
My husband bought my first VW, staff was great, Abner my rep took us on a test drive and explained all the features. He sealed the deal within two hours. Loving my VW. Fantastic customer support. rep took us on a test drive and explained all the features. He sealed the deal within two hours. Loving my VW. Fantastic customer support. More
by PEACHES2124
Employees Worked With
