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Sunrise Ford
Fort Pierce, FL
1,401 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,401 reviews
June 14, 2020
Could not have been happier with the buying experience of a 2020 Ford Edge. No pressure, all questions answered. Financing was a breeze. From start to finish, I was out the door in under 4 hours. a 2020 Ford Edge. No pressure, all questions answered. Financing was a breeze. From start to finish, I was out the door in under 4 hours. More
by BCW
Employees Worked With
Other Employees :
Rebecca Lassister, Sean McKillips
June 07, 2020
The Works Excellent service for my 2012 Ford Focus. Fast service and honest employees. I have purchased two vehicles from Sunrise Ford and will purchase my ne Excellent service for my 2012 Ford Focus. Fast service and honest employees. I have purchased two vehicles from Sunrise Ford and will purchase my next one here also. More
by Jerry B.
May 31, 2020
Needed a repair of the window on my mustang convertible, it was done before I could even get back to pick it up ! Love it here ! it was done before I could even get back to pick it up ! Love it here ! More
by Sbeskovoyne
May 23, 2020
Service department is excellent at Sunrise. I just got my car back 6 months after the transmission broke, which was covered thankfully by ford and gave loaner car. It just broke again this time its differ my car back 6 months after the transmission broke, which was covered thankfully by ford and gave loaner car. It just broke again this time its different parts to transmission costing 1700$. That's not service fault that's a ford issue so I cant knock em for the lack of concern at the Ford hq. Sunrise Ford has been excellent with fixing my car and helping me More
by Drice
Employees Worked With
John Angelo
May 13, 2020
Trouble with my EXPLORER I have been ver satisfied with how Rebecca and the Team at Sunrise Ford has helped me. We look forward to buying another new Explorer from Carol! I have been ver satisfied with how Rebecca and the Team at Sunrise Ford has helped me. We look forward to buying another new Explorer from Carol! More
by agolfp
May 02, 2020
Sunrise Ford has ALWAYS done a fantastic job solving any issues regarding my truck and ranks #1 as far as I am concerned. My usual service tech - Jesse - is terrific and on the rare occasion he isn’t avail issues regarding my truck and ranks #1 as far as I am concerned. My usual service tech - Jesse - is terrific and on the rare occasion he isn’t available someone else does just fine. More
by Joeb1i69
April 30, 2020
Service is always great, people very friendly Have been with Sunrise Ford for several years and have always had great service and a short wait time, bought 4 cars from them and have always been ve Have been with Sunrise Ford for several years and have always had great service and a short wait time, bought 4 cars from them and have always been very satisfied with the quality of service given, would recommend them to anyone looking for a Ford vehicle. More
by pagrazia1
Employees Worked With
April 15, 2020
Complete Disrespect 1. Service Department Manager was extremely rude, cursing. 2. Could not identify the issue, twice. 3. Removed my poor reviews on other plat forms. 1. Service Department Manager was extremely rude, cursing. 2. Could not identify the issue, twice. 3. Removed my poor reviews on other plat forms. 4. Have not received a call back regarding 1-3. *Issue was later remedied with a $40 part and 10 min service from another dealership tech. I would go to any other dealer for service than this one solely because the manager. I will likely not buy any vehicle from them again. If I were you, I would not. More
by Jonalford2087
Employees Worked With
April 03, 2020
Sunrise Ford service always an A. I began relationship many years ago when I had a Ford. For the past 10 years, I have been bringing my Lincoln MKX to them for service. Star player is Samantha. Fabulous p many years ago when I had a Ford. For the past 10 years, I have been bringing my Lincoln MKX to them for service. Star player is Samantha. Fabulous personality, great with customers and knowledgeable . Future supervisor? Can’t ask for more! I believe they are an honest dealership also. MB Ft. Pierce More
by Hovawart
Employees Worked With
Samantha. Service Dept
April 01, 2020
Dan my service writer was great, stayed in communication throughout my F-250's service and returned me truck in even better cleanliness than when I dropped it off. I live in Stuart but drive to Ft Pierce fo throughout my F-250's service and returned me truck in even better cleanliness than when I dropped it off. I live in Stuart but drive to Ft Pierce for the better service! More
by AuggieSouth
Employees Worked With
