Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Sunrise Ford
Fort Pierce, FL
554 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 554 reviews
April 26, 2024
Excelente service all the time and very nice people, the are very profesional and kind always are very profesional and kind always More
by SALVADOBERRIOS
Verified CustomerEmployees Worked With
Helpful April 26, 2024
This was a split visit between Quick Lane and the service department. Both groups did an excellent job. Sara and David Brown were at their best. My Escape came back in great shape. Thanks very much. department. Both groups did an excellent job. Sara and David Brown were at their best. My Escape came back in great shape. Thanks very much. More
by repaggi
Employees Worked With
David Brown
April 26, 2024
Charlie Brenner is very accommodating and a pleasure to work with. Sunrise Ford has changed for the better! work with. Sunrise Ford has changed for the better! More
by Belld
Employees Worked With
April 26, 2024
Poor customer service. Very poor service person and sloppy work. Made an appointment in advance to eliieviate the problems I had when I arrived. No one knew a thing about Very poor service person and sloppy work. Made an appointment in advance to eliieviate the problems I had when I arrived. No one knew a thing about my appointment. Top that the service advisor said. “Don’t come back!!! More
by STIX1
Employees Worked With
Shawn
April 26, 2024
I was not happy with how the Sales Dept handled the whole procedure. After receiving all the rejections from banks and credit unions stating the vehicle could not satisfy the collateral we were turned down procedure. After receiving all the rejections from banks and credit unions stating the vehicle could not satisfy the collateral we were turned down by numerous facilities and not once were we informed that this was happening. We ended with an interest rate of over 8 percent and a bill of 31300. This was clearly only a sale to this manager and not for our better benefit. I could not recommend this dealership to anyone. If we had been informed during the procedure we would have kept my lease and come back at a better time. More
by DENISE_ANDRADE
Employees Worked With
None these are people we worked with.
April 26, 2024
The service was good. I was almost satisfied until I saw the dirt smuts. I wish they would be more careful with client cars. My car was clean. I was almost satisfied until I saw the dirt smuts. I wish they would be more careful with client cars. My car was clean. More
by JEANINELANELL
Employees Worked With
Sarah
April 25, 2024
Shawn Cooper👎 (just don't like the way he serves customers) Didn't complete everything requested (front tag holder install) Left washer fluid empty (even a 10 min oil change service would fill customers) Didn't complete everything requested (front tag holder install) Left washer fluid empty (even a 10 min oil change service would fill that as a courtesy) No explanation - just "go to the cashier, I'll have your ticket in there in a minute" More
by Danny
Employees Worked With
Shawn Cooper
April 25, 2024
David Brown was extremely helpful in all aspects of having my car repaired. From dealing with Ford to keeping me updated along the way. Thank you David having my car repaired. From dealing with Ford to keeping me updated along the way. Thank you David More
by jjbrown01
Employees Worked With
David Brown Service
