Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Sunrise Ford
Fort Pierce, FL
1,345 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,345 reviews
Verified Customer
February 09, 2025
Did not charge vehicle even though I I was there 6 hours . Received no instruction of operation. Did not receive portable charging cord left three messages and no one got back to me had to drive to dealersh . Received no instruction of operation. Did not receive portable charging cord left three messages and no one got back to me had to drive to dealership and the cord was out of stock even though the window sticker said it was a paid for extra. Still haven’t received it . Good thing I love the car . More
by robertterrano
Employees Worked With
February 09, 2025
Great experience start to finish. Wish they had more performance oriented vehicles there but still found the one for us! No pressure from our sales guy, he was down to earth and super Wish they had more performance oriented vehicles there but still found the one for us! No pressure from our sales guy, he was down to earth and super cool, absolutely a gentleman More
by Devon Hughes
Employees Worked With
Christian
February 09, 2025
Blane and service was great but the way the dealer management do thingsi s not what the dealers up north do. They should learn how to treat the customer better. I could keep going but that's enough management do thingsi s not what the dealers up north do. They should learn how to treat the customer better. I could keep going but that's enough. Take lessons from northern dealers. More
by james.wray2761
Employees Worked With
Blane
February 09, 2025
2024 Sunrise Ford dealership has greatly improved its customer service. I was skeptical of using them from previous service experience. Nothing but high Praise for them, they went far and beyond to he customer service. I was skeptical of using them from previous service experience. Nothing but high Praise for them, they went far and beyond to help me. More
by RODSCO051
Employees Worked With
David Brown, Service
February 09, 2025
truck is 14 months old 2024 model. Needs a new battery $ 375,00. Fill up exhaust tank $ 39.95. Never again. To expensive to deal at Sunrise Ford. I will never go there or recommend Needs a new battery $ 375,00. Fill up exhaust tank $ 39.95. Never again. To expensive to deal at Sunrise Ford. I will never go there or recommend anyone to go there. I am in the Agricultural Farming business. The rule of 250 applies at Sunrise Ford More
by wfosterohio
Employees Worked With
February 09, 2025
The price is what sells cars. However attention to details brings people back. Like this text. The first one I received was from Sunrise Volkswagen not Ford. Second my salesman s However attention to details brings people back. Like this text. The first one I received was from Sunrise Volkswagen not Ford. Second my salesman said there was warranty left on the car but the carfax, which I was give after I purchased the car said there was no warranty left. The car was sold with 33,000 miles and the 30,000 inspection was not complied with. More
by jtsaparito
Employees Worked With
Davidson
February 07, 2025
took almost a month to get a check for my trade equity--extremely difficult to get anyone except the salesman to return phone calls--finance dept never did return multiple calls..general manager f equity--extremely difficult to get anyone except the salesman to return phone calls--finance dept never did return multiple calls..general manager finally resolved problem but no one ever explained what that the problem was More
by wmchz
Employees Worked With
