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Sunrise Ford
Fort Pierce, FL
1,408 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,408 reviews
March 16, 2025
It took them a week to put in a new starter and fuel injector. I kept getting the run around by Blaine the service writer about parts and workers not showing up. He said he would get back to me on updat injector. I kept getting the run around by Blaine the service writer about parts and workers not showing up. He said he would get back to me on updating me and never called me back when he said he would. Very unprofessional. When I show up 6 days later they got it in the bay and running by the end of the day magically. When I picked up my truck and got on the interstate the engine light came back on. So now I'll have to take it to another dealership to see what's still wrong with it. This was the worst experience I've ever had with a ford dealership! More
by NORDICPC
Verified CustomerEmployees Worked With
Blaine
March 15, 2025
Bought 2024 Toyota Sequoia and bought it a Saturday advised we would pick it Tuesday. Requested the car to be detailed inside & out since it was dirty. Came back Tuesday to pick it up & wasn’t touched advised we would pick it Tuesday. Requested the car to be detailed inside & out since it was dirty. Came back Tuesday to pick it up & wasn’t touched. I was very annoyed & told them I’d be back Wednesday cause I wasn’t waiting to have it cleaned since I had to work. In, addition I didn’t appreciate the negotiation tactic. Saw the car online at $71,000 online but salesman didn’t know that and tried to tell me it more expensive. I was disappointed with my experience. More
by gbucolo
Employees Worked With
Herald & Eddison
March 14, 2025
Bill was very good and took care of us. I would recommend Sunrise Ford to my friends. I would recommend Sunrise Ford to my friends. More
by jdesguin
Employees Worked With
March 13, 2025
Fast and sufficient! We greeted as soon as we walked in,brought to where we needed to be. My car was fixed the same dayand close by where I didn't have to walk a mile to We greeted as soon as we walked in,brought to where we needed to be. My car was fixed the same dayand close by where I didn't have to walk a mile to get to it... especially after a hard day at work. Ty Ford More
by Jessie
Employees Worked With
March 11, 2025
Excellent service great people. All service was quick, on time, well priced. I am from Texas in for holidays. They treated me like i was a long time customer. All service was quick, on time, well priced. I am from Texas in for holidays. They treated me like i was a long time customer. More
by guyadams2
