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Sunrise Ford
Fort Pierce, FL
1,984 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,984 reviews
January 15, 2026
Its not what it used to be. All the way down to not washing the vehicle anymore. Taking the APP away was ridiculous and penny wise and dollar foolish. I was due for a new tuck t All the way down to not washing the vehicle anymore. Taking the APP away was ridiculous and penny wise and dollar foolish. I was due for a new tuck this year, over 30 years with Ford, but 'No Free APP No New Truck'. $15 a month to lose a$30.000 to $50,000 sale. Who was the genius ? More
by AZBUCO
Verified Customer
January 13, 2026
Sunrise did an excellent job. Our salesmen was amazing! He made the process easy and stayed in communication with us. Will refer friends to him for sure. Our salesmen was amazing! He made the process easy and stayed in communication with us. Will refer friends to him for sure. More
by SEYELTON
January 13, 2026
Stress free. Stress free. John made it the easiest process purchasing a car I've ever gone through. And I live two hours away. Even if I was 4 away I'd still go. Stress free. John made it the easiest process purchasing a car I've ever gone through. And I live two hours away. Even if I was 4 away I'd still go. More
by ENRIQUEP1616
Employees Worked With
John Troia
January 11, 2026
Excellent communication, quick service Basil Renier assisted with my tire and AC repairs at Sunrise Ford and made the experience easy and stress-free. Professional, helpful, and great customer service. assisted with my tire and AC repairs at Sunrise Ford and made the experience easy and stress-free. Professional, helpful, and great customer service. More
by WHEELERTYRONE4
Employees Worked With
Basil Renier
January 10, 2026
Fantastic experience! ! Excellent customer service and treated us like family. Will definitely do business with Sunrise Ford again! ! Excellent customer service and treated us like family. Will definitely do business with Sunrise Ford again! More
by Jaime
Employees Worked With
Other Employees :
John Troia
January 10, 2026
The best experience ever. Salesman was very attentive and had all my questions answered. . Looking to buy my Expedition from him. Salesman was very attentive and had all my questions answered. . Looking to buy my Expedition from him. More
by MICHELLEBENITEZ
Employees Worked With
January 09, 2026
David in the service department was professional, courteous and took care of business. I appreciated the level of care. courteous and took care of business. I appreciated the level of care. More
by luso_man1971
Employees Worked With
January 09, 2026
Trevor is very knowledgeable and accommodating. Got me in for a same day appointment that worked in a decent amount of time. Worked was completed and any items that were questionable were pointed o Got me in for a same day appointment that worked in a decent amount of time. Worked was completed and any items that were questionable were pointed out. More
by BDARENBERG2457
