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Sunrise Ford
Fort Pierce, FL
1,405 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,405 reviews
Verified Customer
June 02, 2025
I went to this dealership for a specific type of truck I was interested in and planned to trade in my current truck. The sales Rep, Cameron, was fine to deal with. The Manager, Farhat Khan, was quite anoth was interested in and planned to trade in my current truck. The sales Rep, Cameron, was fine to deal with. The Manager, Farhat Khan, was quite another thing to have to deal with. From our introduction and through the entire process, he consistently appeared angry, frustrated, and was notably rude at most every opportunity. He even raised his voice a couple of times and threatened to cancel the deal. We stayed with it because we did want the truck. Once an agreement was reached, he changed the terms on the written contract and fortunately, we looked it over before signing it. He did change it back to the previously agreed upon terms but not without a lot of negativity. To me, he represents the epitome of how Used Car Dealers got their reputation. Based on his lack of basic respect, I would not choose this dealership again and as long as he remains an employee, I would not recommend Sunrise Auto to anyone. More
by parro.stomer
Employees Worked With
Cameron Elliott Sales Fahat Khan Manager
May 31, 2025
Well, my recall was never documented because my truck is 2014. Then someone took a mat out of my front passenger side. Not happy about that either. That's why I have not called. 2014. Then someone took a mat out of my front passenger side. Not happy about that either. That's why I have not called. More
by ingersollllaura7
Employees Worked With
I don't know
May 30, 2025
Sarah is fantastic. Every time I go to have my car service. She is the only person that I look for she is very professional and knowledgeable and always keeps me informe Every time I go to have my car service. She is the only person that I look for she is very professional and knowledgeable and always keeps me informed of the status of my vehicle. More
by gysgtpena
Employees Worked With
Sara in service dept.
May 29, 2025
I was told by manager it states in my vehicle record that I said I was going to give ford a bad review I was judged by some comments on my file I tried to explain my vehicle problems manager did not want to I said I was going to give ford a bad review I was judged by some comments on my file I tried to explain my vehicle problems manager did not want to hear I have a video of the conversation to prove I I was not out of line but the service manager was rude and out of line, he said sunrise ford will not fix my vehicle. More
by Mirella
Employees Worked With
Service department manager
