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Sunrise Ford

Fort Pierce, FL

4.2
2,223 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 2,223 reviews

August 21, 2026

My experience at the dealership was excellent from start to finish. The staff was friendly, knowledgeable, and never pressured me. They took the time to explain every option clearly, the paperwork was handl More

by JDWOOD1525
Recommend Dealer
Yes
Employees Worked With
Philip Soesbe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Soesbe
Aug 21, 2026 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

August 18, 2026

Had an oil change and the oil life percentage indicator was never reset. Then when I picked up truck the battery was completely dead. The battery had never been an issue prior nor has it been an issue sinc More

by Doug
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Didn’t get names
Aug 20, 2026 -

Sunrise Ford responded

Doug, we're sorry to hear about the missed details during your service visit. We understand the importance of reliability and apologize for the inconvenience with the oil life indicator and battery. Please email your contact information to social@sunrise-ford.com so we can address your concerns directly. Thank you for your patience.

August 17, 2026

Price send on internet was lower than price paid Just 6 more words 2 more words More

by STEVENRIGDON90
Recommend Dealer
No
Aug 21, 2026 -

Sunrise Ford responded

Steven, we apologize for any confusion regarding the pricing. We strive for transparency in all our communications. Please email your contact information to social@sunrise-ford.com so our management can reach out and assist you further.

August 17, 2026

Dealership has always been very attentive to our needs explain everything clearly as to what needs to be done provides excellent customer service above and beyond More

by COSWALD
Recommend Dealer
Yes
Employees Worked With
Charles
Aug 20, 2026 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

August 17, 2026

I went in for a backup camera recall (2nd time) before I took it in the key fob message came on I changed the key, the battery light came on I replaced it (both were due) all my lights come on and the camer More

by Mighty4mom
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Don’t, remember
Aug 20, 2026 -

Sunrise Ford responded

We apologize for the inconvenience you've experienced with the backup camera and other issues. Please send your contact details to social@sunrise-ford.com, and our management will get in touch to help resolve this. We value your feedback and are dedicated to improving your experience.

August 17, 2026

My Ford F-250 had some unusual electronic problems. The Service team at Sunrise did a lot of work evaluating the issue with Ford engineers. It took quite some time for them to troubleshoot and identify More

by PERKINSC16
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Nead
Aug 20, 2026 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

August 14, 2026

I pulled into the service garage was immediately greeted and sent to the service counter. He told me they would get it done by noon and I was done by noon. In-N-Out great service, everyone's professional I' More

by dhainey
Recommend Dealer
Yes
Aug 20, 2026 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

August 13, 2026

Friendly and pleasant Courtesy and the service was fast and preformed with care Great staff More

by mlw742
Recommend Dealer
Yes
Aug 20, 2026 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

August 13, 2026

Went in for recalls & wiper problem. Had my vehicle 5 days. Wiper repair cost &1500.00, I really feel this should fall into a recall, as I have of this happening to others. Recalls did n More

by Molly mae
Recommend Dealer
Yes
Employees Worked With
David Seifiert
Aug 20, 2026 -

Sunrise Ford responded

Molly, we're sorry for the inconvenience caused by the recall and wiper repair process. We understand the frustration of the unexpected cost and the need to return. Please email us at social@sunrise-ford.com with your contact info so our management can reach out. We are dedicated to providing reliable service.

August 13, 2026

Experience was good just didn't have decaf coffee Everybody was nice and courteous I would recommend someone else to take the car there More

by OLIVE.KNIGHTON
Recommend Dealer
Yes
Employees Worked With
Steve
Aug 20, 2026 -

Sunrise Ford responded

Thank you for your kind response! We always appreciate hearing positive feedback about your coordination with our team. Have a fantastic day!

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