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Sunrise Ford
Fort Pierce, FL
2,086 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,086 reviews
Verified Customer
June 21, 2026
I tried calling multiple times and no one was answering the phone. When I arrived at the service center I told Lasharde that I tried calling and no one answered. He immediately got up to get the correct pe the phone. When I arrived at the service center I told Lasharde that I tried calling and no one answered. He immediately got up to get the correct person to talk to about why I was there. After discovering the service I was hoping to get done mobile was not available as a mobile service. Lasharde was great at answering some questions I had and made some room on the schedule for me to bring my truck in later that day. More
by BONO4H
Employees Worked With
Lasharde Campbell
June 21, 2026
Service was great. Professional and courteous. Identified and repaired problem quickly. Will continue to use this department in the future. Professional and courteous. Identified and repaired problem quickly. Will continue to use this department in the future. More
by James
Employees Worked With
Jennifer Bicht
June 20, 2026
I don't know Was quick to respond to issues but slow to complete Seems average complete Seems average More
by FIELDP1959
June 19, 2026
Everyone I interacted with in the service department was helpful and friendly. I forgot my water bottle in the waiting room and one of the service people was kind enough to bring it to me! helpful and friendly. I forgot my water bottle in the waiting room and one of the service people was kind enough to bring it to me! More
by Sylvertoad
Employees Worked With
Matthew Bruce
June 19, 2026
Was checked in promptly, informed of expected service to be performed on vehicle, was kept informed of progress and notified as soon as service was completed. be performed on vehicle, was kept informed of progress and notified as soon as service was completed. More
by rodsco05
Employees Worked With
Jennifer
June 18, 2026
I couldn't test drive the vehicle because the battery was dead in the truck, Lauren in finance was snacking while she was working up my contract and was completely dismissive to my questions. She was very un dead in the truck, Lauren in finance was snacking while she was working up my contract and was completely dismissive to my questions. She was very unprofessional and seemed annoyed she had to explain anything. Jesse was my salesman and he was excellent. I purchased the truck nonetheless because of the Ford warranty. More
by ROCHA143.CR
Employees Worked With
Lauren from finance
