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Sunrise Ford
Fort Pierce, FL
1,455 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,455 reviews
November 25, 2024
Bill and Charles were very pleasant, professional, and helpful. They made the process of buying my first new truck very easy. I’m definitely a happy customer! helpful. They made the process of buying my first new truck very easy. I’m definitely a happy customer! More
by catainrileygriffith
Verified Customer
November 24, 2024
Excellent service, very helpful and efficient staff. Arranged for transportation for me and ur was appreciated. Arranged for transportation for me and ur was appreciated. More
by ciaobabyfornow
November 24, 2024
David was very professional and kept me up-to-date on my vehicle! Great service! vehicle! Great service! More
by Nick
Employees Worked With
Other Employees :
David was my service advisor. Did a great job.
November 23, 2024
Service manager was very rid and a liar. A decal was removed from one of my windows and he told me he spent a hour looking in the dumpster for it but never asked what the decal looked like s A decal was removed from one of my windows and he told me he spent a hour looking in the dumpster for it but never asked what the decal looked like so how was he looking for it. I told him the only reason I was upset was because my son who I had passed way put it on my truck. Which didn’t seem to matter to him. More
by sonjakay
Employees Worked With
Service manager
November 22, 2024
I recently purchased a used vehicle from Sunrise Ford and found the experience to be satisfactory overall. The team was courteous and professional, honoring their word and providing a fair deal. They ful and found the experience to be satisfactory overall. The team was courteous and professional, honoring their word and providing a fair deal. They fulfilled the basic expectations of a car dealership, which I appreciated. However, there was one significant drawback. Despite purchasing a vehicle from a Ford dealership—where they have the capability to produce keys—I was not provided with a second key fob. While I understand the vehicle was sold “as-is,” a courtesy key would have added a thoughtful touch and shown a greater commitment to customer satisfaction. For the future, my feedback is that while Sunrise Ford met the basic expectations, they could elevate the customer experience by adding small, over-the-top gestures of courtesy and flair. These little details can make the process more memorable and stand out in a competitive market. More
by jazzyj220
Employees Worked With
