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Sunrise Ford
Fort Pierce, FL
513 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
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Showing 513 reviews
May 08, 2019
Great sales team . The whole experience was great from the time I arrived to the end of the purchase . Just like the old days when people cared about the customer exp . The whole experience was great from the time I arrived to the end of the purchase . Just like the old days when people cared about the customer experience . And it was not long and drawn out . Would definitely. do business there in the future. And will send everyone I know to go there More
by Tire guy
Employees Worked With
Helpful October 09, 2018
Took them 5 1/2 weeks to figure out they couldnt fix my Truc Took my truck in for repair. After 5 1/2 weeks of giving me the run around they called me and told me that they could not fix my truck. The guy that Took my truck in for repair. After 5 1/2 weeks of giving me the run around they called me and told me that they could not fix my truck. The guy that worked on them went into the hospital. REALLY, took them 5 1/2 weeks to figure that out. This is my work truck and is used to pay my bills and feed my family. Do not take your vehicle there for repair... More
by Zman
Employees Worked With
Marvin Reyes
May 18, 2018
Do yourself a favor ! Go to Sunrise Ford Man these guys are good !! I’ve been to A LOT of dealerships and no one compares to these guys. They actually care that your happy and that things are Man these guys are good !! I’ve been to A LOT of dealerships and no one compares to these guys. They actually care that your happy and that things are done professionally and right !!! The salesman Chip was awesome and Shea went above and beyond !!! Couldn’t ask for more!! I live 5 minutes from another ford dealer in Stuart , they were not good at all (typical bait n switch types ) , Sunrise Ford is worth the trip wherever you are !!! If you’re looking for a ford do yourself a favor and go there !!! More
by dw_gator
May 02, 2018
Excellent Dealership-Excellent Salesman! I was extremely pleased with the service, knowledge, and cordiality of the personnel. My salesman, Jeff Laher, went above and beyond to make buying a I was extremely pleased with the service, knowledge, and cordiality of the personnel. My salesman, Jeff Laher, went above and beyond to make buying a car there a pleasure and not a chore. He was very patient explaining different features on my new Edge They get a BIG thumbs up! More
by Peter B.
April 29, 2018
Purchasing a new car is difficult but not at Sunrise Buying a car is always difficult but my experience at Sunrise made this purchase easier.... Typically the salesperson would take the lead in pushing a Buying a car is always difficult but my experience at Sunrise made this purchase easier.... Typically the salesperson would take the lead in pushing a customer to buy a car. Here there's NO pushing at Sunrise in a very relax atmosphere. Jeff Laher is a professional. More
by Felix Garcia
April 25, 2018
Car buying as it should be! By far the easiest car purchase I ever made, Ford should demand every Ford dealer to treat their customers as Sunrise Ford. Great job Sunrise Ford Te By far the easiest car purchase I ever made, Ford should demand every Ford dealer to treat their customers as Sunrise Ford. Great job Sunrise Ford Team! More
by Herbie
Employees Worked With
March 25, 2018
Very quick and easy process The sales representative was extremely knowledgeable. I will definitely purchase from this dealer / dealership again in the future. They were very gen The sales representative was extremely knowledgeable. I will definitely purchase from this dealer / dealership again in the future. They were very generous and worked with me so I could get the vehicle I wanted. More
by jtrodriguez85
Employees Worked With
March 06, 2018
Dreaded experience made fast and simple I hate getting my vehicle serviced. I usually put it off until half the lights on my dash are lit up. Going to Sunrise Ford changes that. The emplo I hate getting my vehicle serviced. I usually put it off until half the lights on my dash are lit up. Going to Sunrise Ford changes that. The employees are awesome. Everyone is courteous and professional. I would recommend Sunrise Ford to anyone looking to buy a vehicle or get one servicrd More
by Honeyhill
Employees Worked With
Mario Rojas
February 27, 2018
Amazing This was the best experience I ever had buying a vehicle. Carol wad great! She worked with financing to get me a great deal on the truck within my bud This was the best experience I ever had buying a vehicle. Carol wad great! She worked with financing to get me a great deal on the truck within my budget. I am looking forward to being a lifelong customer with Sunrise Ford. More
by Dana Santiago
Employees Worked With
February 10, 2018
2018 Ford F150 Just purchased a 2018 Ford F-150 from Vernon At Sunrise Ford. Vernon provided me with excellent communication and customer service throughout the proc Just purchased a 2018 Ford F-150 from Vernon At Sunrise Ford. Vernon provided me with excellent communication and customer service throughout the process. I had options to purchase a vehicle elsewhere although after this experience I would never buy a vehicle from anyone else other than Vernon at Sunrise Ford. Eric Ellwood More
by Eelllwood
Employees Worked With
