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Sunrise Ford
Fort Pierce, FL
649 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
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Showing 649 reviews
July 19, 2019
Excellent service Josh is an example of what any employee should be and provided me with excellent service. For this I will continue to do business with Sunrise Ford. Josh is an example of what any employee should be and provided me with excellent service. For this I will continue to do business with Sunrise Ford. More
by RandyC
Employees Worked With
Helpful June 30, 2019
A GREAT experience !!! From my first exploratory visit, I knew that Dennis & Sunrise would be the person & place I would buy my next car. Dennis knocked himself out to make From my first exploratory visit, I knew that Dennis & Sunrise would be the person & place I would buy my next car. Dennis knocked himself out to make sure that he provide us with the exact Explorer with all the options we were looking for at the best possible price. He knew every feature and explained them all with great patience to my wife & I.!! He is truly a professional who cares !! More
by Stu H
June 29, 2019
Service John took care of my Escape service needs. He even gave me a courtesy car while they worked on repairs since I purchased my car there. Car was complet John took care of my Escape service needs. He even gave me a courtesy car while they worked on repairs since I purchased my car there. Car was completed within 24 hours as he promised. Great experience. More
by Amber
June 19, 2019
Fast and easy! Every time I need a new vehicle I see Carol and she makes the experience fast and painless. She also has 1st priority on the golf carts! Every time I need a new vehicle I see Carol and she makes the experience fast and painless. She also has 1st priority on the golf carts! More
by Rob
June 01, 2019
Five Star Experience While I was waiting for my car to be serviced, I decided to look at the new Mustangs and spotted a white GT Premium that was heavily discounted. While While I was waiting for my car to be serviced, I decided to look at the new Mustangs and spotted a white GT Premium that was heavily discounted. While I was looking at it, I was approached by Neal Meadors and he asked if he could be of assistance. I told him that I had been thinking about trading in my 2015 Mustang, but I couldn't warm up to the Ecoboost model, which left the GT. So we talked some more and I decided to see what kind of deal they had on this car, which was a 2018. We ultimately came to terms and I bought the car. The process was painless with no high-pressure sales tactics. I could not be more pleased. More
by bubbrio
Employees Worked With
Neal Meadors
May 30, 2019
Excellent experience Our recent new car buying experience with our salesman Chip Durant as well as the finance manager Sean iwere both excellent, easy, and as non-combativ Our recent new car buying experience with our salesman Chip Durant as well as the finance manager Sean iwere both excellent, easy, and as non-combative as any car buying experience I have had in my 68 years. I have also had my other Ford vehicles serviced by the Sunrise Ford service department and my service advisor Ron has always provided excellent advice and treated me fairly. I would highly recommend this dealership without reservation. Gary Clark Saint Lucie West. More
by MrBig
May 08, 2019
Great sales team . The whole experience was great from the time I arrived to the end of the purchase . Just like the old days when people cared about the customer exp . The whole experience was great from the time I arrived to the end of the purchase . Just like the old days when people cared about the customer experience . And it was not long and drawn out . Would definitely. do business there in the future. And will send everyone I know to go there More
by Tire guy
Employees Worked With
October 09, 2018
Took them 5 1/2 weeks to figure out they couldnt fix my Truc Took my truck in for repair. After 5 1/2 weeks of giving me the run around they called me and told me that they could not fix my truck. The guy that Took my truck in for repair. After 5 1/2 weeks of giving me the run around they called me and told me that they could not fix my truck. The guy that worked on them went into the hospital. REALLY, took them 5 1/2 weeks to figure that out. This is my work truck and is used to pay my bills and feed my family. Do not take your vehicle there for repair... More
by Zman
Employees Worked With
Marvin Reyes
May 18, 2018
Do yourself a favor ! Go to Sunrise Ford Man these guys are good !! I’ve been to A LOT of dealerships and no one compares to these guys. They actually care that your happy and that things are Man these guys are good !! I’ve been to A LOT of dealerships and no one compares to these guys. They actually care that your happy and that things are done professionally and right !!! The salesman Chip was awesome and Shea went above and beyond !!! Couldn’t ask for more!! I live 5 minutes from another ford dealer in Stuart , they were not good at all (typical bait n switch types ) , Sunrise Ford is worth the trip wherever you are !!! If you’re looking for a ford do yourself a favor and go there !!! More
by dw_gator
May 02, 2018
Excellent Dealership-Excellent Salesman! I was extremely pleased with the service, knowledge, and cordiality of the personnel. My salesman, Jeff Laher, went above and beyond to make buying a I was extremely pleased with the service, knowledge, and cordiality of the personnel. My salesman, Jeff Laher, went above and beyond to make buying a car there a pleasure and not a chore. He was very patient explaining different features on my new Edge They get a BIG thumbs up! More
by Peter B.
