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Sunrise Ford

Fort Pierce, FL

4.2
1,346 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,346 reviews

August 23, 2024

I have bought two vehicles from Sunrise and will be buying another one soon! The staff is extremely friendly and helpful. More

by piercekelley
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Carol Lancaster
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shea Bryson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Howard Francois
Aug 29, 2024 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

August 22, 2024

Efficient, professional service, especially like the videos showing and explaining the issues. Much appreciated, thanks More

by HildaMcS
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Craig Wolf
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 22, 2024 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

August 22, 2024

Please make sure that my 5 star rating is delivered to your reporting institution Thank you Brandon More

by brandonlee123
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Craig Wolf
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 29, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

August 22, 2024

Had line x applied and had overspray over entire vehicle. They did clean the truck the next day but I am 45 minutes away. Just wish the preparation was better to avoid this hassle. More

by Firecap
Workmanship
Service Time
Recommend Dealer
No
Employees Worked With
Unknown, was in detached accessories dept.
Aug 22, 2024 -

Sunrise Ford responded

"Firecap" does not correspond to any customer in our database. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

August 22, 2024

From being welcomed, signing in, paying for service and picking truck up. Excellent service. If truck had been vacuumed better, I would rate outstanding. Thank you very much More

by JVIOTTO
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : The men in the garage very helpful and welcoming
Aug 29, 2024 -

Sunrise Ford responded

We appreciate your feedback and are eager to better your return experience.

August 21, 2024

I was really impressed with Adrian my salesman and the genuine customer service and care he displayed. More

by TRBANKS
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Adrian Calicto
Aug 22, 2024 -

Sunrise Ford responded

Thank you very much for the positive review! We strive to exceed expectations in all aspects of the industry and are happy to welcome you to the family of customers who have had a similar experience as yours. Best wishes!

August 21, 2024

Had a great experience with the service team. Flowed very well no complaints about my visit More

by darylot
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 22, 2024 -

Sunrise Ford responded

Thank you for your kind response! We always appreciate hearing positive feedback about your coordination with our team. Have a fantastic day!

August 21, 2024

William was helpful but I still have issues with the dash display which will not be resolved until October at the earliest. Three loose lug nuts were left in the trunk causing a worrying rattle. Hood align More

by SIMONDOOLE
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
William
Aug 22, 2024 -

Sunrise Ford responded

Thank you for taking the time to provide us with this feedback.

August 20, 2024

The sale went very good. It’s the follow up I’m having trouble with More

by Deborah Kneuer
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bill Hughes
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Forgot the financial person we worked with
Aug 22, 2024 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

August 20, 2024

Very pleased with my appointment. In and out in a reasonable amount of time. Friendly service More

by robin.tipton76
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David. In service department
Aug 22, 2024 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

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