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Sunrise Ford
Fort Pierce, FL
1,416 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,416 reviews
May 12, 2025
Everyone always greet you a soon as you are entering the Service Lane.They always keep you updated on what's going with your car.If they find something that needs to be done they will advise you if it needs Service Lane.They always keep you updated on what's going with your car.If they find something that needs to be done they will advise you if it needs to be fixed now or if you can wait until next service.And everything is done they'll come looking for you and take you to the Cashier.Of course in a respectful manner. More
by deti100353
Verified Customer
May 09, 2025
Service was good they doing all they can to help me with my problem. Good work they done. my problem. Good work they done. More
by markmm134
Employees Worked With
May 09, 2025
Definitely gonna come back for my next vehicle. Employees did the most with helping us achieve our goals of getting our new vehicles. Employees did the most with helping us achieve our goals of getting our new vehicles. More
by JJBRIZUELA79
May 08, 2025
The team was great! We appreciated their support The team was great! We appreciated their support. They took care of everything even a free loaner car. We would recommen We appreciated their support The team was great! We appreciated their support. They took care of everything even a free loaner car. We would recommend. More
by MUGGLI10
May 08, 2025
Everything was phenomenal except for the detailing. The interior honestly looked worse after it came out than when it went in. I ended up doing it myself. The interior honestly looked worse after it came out than when it went in. I ended up doing it myself. More
by jese6940
Employees Worked With
Amber
May 06, 2025
Wonderful Everything was great. The experience was great thank you again. Everything was great. The experience was great. Jeff was awesome. The experience was great thank you again. Everything was great. The experience was great. Jeff was awesome. More
by ROTTYCH
Employees Worked With
Jeff diesel mechanic
