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Sunrise Ford
Fort Pierce, FL
1,352 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,352 reviews
May 02, 2024
Excellent service, very professional individuals. Doing all the right things to make life more easier. Doing all the right things to make life more easier. More
by johnsontiphanie585
Verified CustomerEmployees Worked With
May 02, 2024
I had made an appointment to sunrise Ford to bring in my 2001 Ford Explorer.Sport track with 326,000 miles on a recall. I showed up for my appointment early in the morning.I was greeted by David.My adviser 2001 Ford Explorer.Sport track with 326,000 miles on a recall. I showed up for my appointment early in the morning.I was greeted by David.My adviser was a very friendly young man. He told me it should be ready in a few hours.He called and said it was ready.I came back to pick it up. The young lady at the gas here said to all that taken care of won't cost you nothing. I thanked her. And drove away.The technician did a great job.I was very impressed. Everything was nice and neatly done. I would recommend sunrise forward to anybody that has a Ford. They are very trustworthy and they know what they're doing. Thank you sunrise ford, Ellis More
by Ellis915
Employees Worked With
David my advisor excellent
May 02, 2024
Overpriced, rude customer service, took forever, will never return. Terrible management, snarky salesman, mechanic broke a part And I had to pay for it. Never again zero stars. never return. Terrible management, snarky salesman, mechanic broke a part And I had to pay for it. Never again zero stars. More
by Thecakelady772
Employees Worked With
Stuart in service
May 01, 2024
Typically it’s good service, however this visit I had new tires installed and the destroyed my wheels . tires installed and the destroyed my wheels . More
by Donnie
Employees Worked With
Shawn was the only person in service that spoke to me until I picked up the vehicle. Then I believe his name may have been Steve however all he did was basically tell me ford doesn’t honor any tire warranty at all.
May 01, 2024
Absolutely fabulous customer service! Such fantastic communication! Texting me so I could still work and get updates while working. Kept me up to date with work and parts! Such fantastic communication! Texting me so I could still work and get updates while working. Kept me up to date with work and parts! More
by MOMSKIJ4
Employees Worked With
May 01, 2024
No pressure, ask me any concerns very helpful hopefully will be doing service with you in the future will be doing service with you in the future More
by BAILGIRL1952
May 01, 2024
Very friendly and accommodating attention to detail overall good work Follow up work was very good as well overall good work Follow up work was very good as well More
by Wiretwister25
Employees Worked With
