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Toyota of Brookfield
Brookfield, WI
2,921 Reviews
Toyota of Brookfield is proud to be a part of the Ed Napleton Automotive Group - a growing organization with more than 74 franchises in seven states. Ed Napleton is a third-generation auto dealer. He began his career as a kid sweeping the floors at the dealership owned by his father and grandfather. He moved up the ranks serving as a service technician, salesperson, finance manager, and eventually as a general manager. At just 23 years of age, Ed became the youngest car dealer in the United States when he was awarded a Pontiac dealership in Blue Island, Illinois.
Toyota of Brookfield proudly supports our local community through charitable donations. We have a spectacular selection of new Toyota cars, including the most popular Toyota models like the Toyota Corolla, Toyota Camry, Toyota Highlander, and Toyota RAV4. Our inventory manager can help you find you anything we may not have in stock. We thoroughly inspect all of our used cars before putting them on the lot and even offer an option on our website for you to message the technician that performed the safety inspection with any questions you might have about the vehicle.
Toyota of Brookfield has a large service department with 50 service bays to get you in and out as quickly as possible, while not cutting any corners. We have the largest amount of Certified, Master Certified, and Master Diagnostic Technicians in the area. There is no problem we can't figure out. Our finance department is second to none. We work with a large variety of banks to give you the most options to get financing for the car of your dreams.
Employment at Toyota of Brookfield is like no other dealership. We really cultivate a certain way of dealing with our customers. We start our salespeople out with several months of training and assign them a mentor to help them get up to speed. When they do encounter a customer, they know what to do and how to get the answers to any questions they may not know. This creates an atmosphere where our customers can feel safe and not pressured to do anything they don't want to do. Because of the culture we have created here, we have many salespeople, managers, and technicians that have been with us for over 10 years, some over 30 years. That means, after you've had a great experience with us, and you're ready for your next car, you can come back to see the same great salesperson or technician you worked with the last time. On top of creating a culture built on taking care of our customers, we also live by the motto of "Do The Right Thing Always", so we will always do what is right for our customers to give them the best possible experience.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday Closed
Sunday Closed
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Showing 810 service reviews
December 24, 2025
New I went in on 12/23 for an oil change and to have the tire sensor light looked at for a 5th time. I’ve had this looked at several times and had it fixed twice and told nothing was wrong with the othe the tire sensor light looked at for a 5th time. I’ve had this looked at several times and had it fixed twice and told nothing was wrong with the others. I had one fixed back in May. So far, the lights have not been fixed (they refused to listen to me that it’s been looked at several times over and never fixed appropriately)and I was quoted almost $700 for two of them on most recent visit. I was told my filters needed to be changed (cabin etc) when they were changed May 2025. My tires and battery need to be replaced (I was angry at this point) when tires are just two years old and battery is only 4 years old. I can’t in good conscience give a review above 1 star. I will also be contacting the general manager as well as corporate. I also don’t believe my brakes are as bad as they made them out to be. I may be a woman, but I know enough about cars where I can get small things done in my own ie: buy a battery or air filters and have a 2nd opinion on my brakes as well as tire sensors. I will be going to another service center and will not return to Toyota of Brookfield. My $10 coupon that I had and lost was also not honored. I work very hard for my money (I work full time) and they just ran up the bill yesterday to which I declined several things. I left a review six months ago and never heard from management. My mom was also appalled at the service I have received. She has bought 3 cars through the years under the different names: Safro, Napleton etc. They most definitely take advantage of women I’m not waiting to hear from someone in management. More
by fishergrl78
Employees Worked With
Taven P
December 23, 2025
Dan took great care of the situation with our engine swap. He was also communicative and fair and honest. swap. He was also communicative and fair and honest. More
by tony.geyman
Employees Worked With
December 21, 2025
They were extremely helpful and quick. I love to get my rav4 serviced with him and the dealership I love to get my rav4 serviced with him and the dealership More
by vikram
Employees Worked With
December 20, 2025
I don't mind the reps trying to upsell services by letting me know recommended services based off mileage. In fact Layla was very courteous and accommodating, if it was just her, this would be 5 stars letting me know recommended services based off mileage. In fact Layla was very courteous and accommodating, if it was just her, this would be 5 stars. However, the fact that the technician told me my air filter and cabin filter needed to be replaced is absolutely appalling as they were both changed 430 miles ago/less than two weeks ago!! For those of you that don't know, they should last 12k to 15k miles no problem, or be changed annually regardless. To try and upsell for items that don't need replacing and aren't even close to bad amounts to nothing more than a scam, end of story. Matthew made to the video but I can't be sure it was him who "determined" I should replace the filters. Honestly, I'd bet money all the technicians after trained in upsell scamming. I've bought my last two Toyotas here, although it was technically still Jack Safro as Napleton just bought right around when I bought my current 2020 brand new. This experience definitely makes me think I should buy my next car elsewhere. More
by JJL
Employees Worked With
Other Employees :
It's not Matthew's fault he did what he was trained to do
December 19, 2025
This was my first service visit. Sam made me feel welcome and he is certainly an asset to your dealership!!! He should be commended for his level of service!!! Sam made me feel welcome and he is certainly an asset to your dealership!!! He should be commended for his level of service!!! More
by jerrypitts1947
Employees Worked With
Sam Espacio
December 18, 2025
Promptly inspected my car and repaired quickly Explained what they were doing and very accommodating. what they were doing and very accommodating. More
by Rumalu52
Employees Worked With
December 11, 2025
The Service Department Employees are great. They are friendly, knowledgeable, communicate well, and provide excellent service. It was also very easy to set up an appointment when needed. They are friendly, knowledgeable, communicate well, and provide excellent service. It was also very easy to set up an appointment when needed. More
by Patti
Employees Worked With
TAVIN PUTNINS
November 26, 2025
Dontario was outstanding from order write up, constant contact and follow up on my service visit. He just took it to another level. This is why I go to Toyota of Brookfield. contact and follow up on my service visit. He just took it to another level. This is why I go to Toyota of Brookfield. More
by tim.ledvina
Employees Worked With
Dontario Palmer
