Anita Ruiz
Anita Ruiz at INFINITI of South Bay

Anita Ruiz

New Car Sales Manager

INFINITI of South Bay

2900 Pacific Coast Highway
Torrance, CA 90505

Contact Me
4.7
175 Reviews

Languages Spoken

English English

Spanish Spanish

Employee Video

4.7

175 Reviews

Write a Review

175 Reviews of Anita Ruiz

October 30, 2025

Dealership Rating
Employee Rating

Great service, very warm and friendly customer care. They make you feel like family. They get you in and out. More

by ttnnttee01
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Edson Trujillo

Nov 02, 2025

INFINITI of South Bay responded

Thank you so much for taking the time to share your experience! We are thrilled to hear that you received great service and that our team made you feel like family. Providing warm, friendly customer care is always our top priority, and we know that your time is valuable, so making sure we get you in and out quickly is just as important. It truly means the world to us when we hear that our efforts make a positive impact. We look forward to welcoming you back to INFINITI of South Bay for your next service appointment! Carlos Robles Service Manager INFINITI of South Bay

October 26, 2025

Dealership Rating
Employee Rating

Per my latest INFINITI of South Bay experience (feel free to peruse accompanying pics for additional reference on Google/Yelp). For brevity, I’ll simply use key bullet points: *A gremlin, as gremlins d More

by tdhc
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Oct 29, 2025

INFINITI of South Bay responded

An Epic Reply to the Legendary TDHC! 😆 TDHC, this is, without a doubt, one of the most creative and entertaining reviews we have ever received! Thank you so much for taking the time to share your INFINITI of South Bay experience with such incredible flair, humor, and appreciation. 😆 Your narrative, from the unfortunate 'gremlin' interruption to the dramatic 'dun dun dun' reveal at Payment Time, is truly exceptional. We are absolutely honored that our rapid, coordinated response—from the immediate rescue unit dispatched by the specialized Edson to the Service Advisors who executed their work like a high-speed, precision NASCAR/Formula 1 'Pit Crew'—met your highest expectations. 😆 We’ll pass along your fantastic praise to Jaime, your award-winning 5-Star Concierge, and send a massive shout-out to Kaila for making Payment Time such a delightful, zero-dollar moment. A special thank you to Anita as well; your eloquent and humorous endorsement of the supplemental coverage provides the absolute best testimonial for priceless peace of mind. 😆 We're glad those pesky gremlins were "humanely sorted," and that you were able to recharge at our Starbucks Lounge! You are absolutely right—those donuts are mandatory, and your advice to future customers is spot on. 😆 Thank you again for your loyalty since 2021 and for making us smile with this wonderfully positive and hilarious review. We look forward to seeing you soon! Kelvin Bratcher Owner and Executive Manager INFINITI of South Bay

October 25, 2025

Dealership Rating
Employee Rating

I recently leased a 2026 Infiniti QX60 LUXE AWD, and I’m very happy with my experience. The dealer was completely transparent with pricing — no hidden fees or surprises — and they explained every part of th More

by jc_eugenio123
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kyla Carlson

Oct 29, 2025

INFINITI of South Bay responded

JC, Congratulations on Your New 2026 INFINITI QX60! Thank you so much for taking the time to share such positive and valuable feedback! We are absolutely delighted to hear how happy you are with your new 2026 INFINITI QX60 LUXE AWD and your leasing experience here at INFINITI of South Bay. We understand that transparency and clarity are paramount in the leasing process. It is our goal to make the transaction as straightforward and stress-free as possible, so your comments regarding our complete transparency with pricing (no hidden fees!) and the efficiency of the entire process are the highest compliment we can receive. We truly appreciate you acknowledging our team's honesty and professionalism. We strive to ensure every customer feels confident and well-informed, and we are grateful for your high recommendation. Enjoy every mile in your beautiful new QX60! We look forward to assisting you with any needs in the future. Kelvin Bratcher Owner & Executive Manager INFINITI of South Bay

October 01, 2025

Dealership Rating
Employee Rating

Anita and Kas were amazing. However, the finance person was horrible. I never want to cost someone their job, so he needs retraining. His customer skills are deplorable. More

by Jrlovesporsha
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kas Yeganeh, Willie Cheng

Oct 11, 2025

INFINITI of South Bay responded

Dear Jriovesporsha, Thank you for taking the time to provide this detailed feedback. As the Owner and Executive Manager of INFINITI of South Bay, I sincerely regret that your experience in our finance department did not meet the high standards we set for ourselves. We take comments regarding customer skills very seriously, and I assure you that this feedback will be addressed immediately with the team to ensure necessary retraining and improvements are implemented. We are committed to making sure every step of the purchase process, including the final paperwork, is handled with the utmost respect and professionalism. We truly appreciate you bringing this to our attention as it helps us identify areas for necessary growth. On a brighter note, I want to personally congratulate you on your new vehicle purchase! That is fantastic news. We are delighted to hear that Anita and Kas provided you with an amazing experience. They are tremendous assets to our team, and we will certainly recognize them for their excellent and helpful service. Our goal is for every client to have a 5-star experience from start to finish. If you would like to discuss your finance experience further, please feel free to reach out to me directly. We appreciate your business and hope you enjoy your new INFINITI! Sincerely, Kelvin Bratcher Owner & Executive Manager INFINITI of South Bay

June 18, 2025

Dealership Rating
Employee Rating

Edson and the Service Supervisor, Carlos, from Infiniti of South Bay provided me the extra effort and time that other dealerships wouldn't, to diagnose and fix the problems I had with my vehicle. Now I tak More

by DSLIANG
Recommend Dealer
Yes

Other Employees Tagged: Edson Trujillo, Carlos Robles

Jul 01, 2025

INFINITI of South Bay responded

Thank you so much for sharing your experience online! I am incredibly proud that Edson and Carlos went above and beyond to diagnose and fix your vehicle when others couldn’t. Our team always puts in the extra effort to make sure our customers leave happy and satisfied! It means a lot to me that you now trust us with all three of your Infiniti cars, that’s the highest compliment we could ask for! We’re honored to have you as part of the INFINITI of South Bay family and look forward to continuing to provide you with exceptional service. See you again soon! Thank you, Carlos Robles Service Manager INFINITI of South Bay

April 20, 2025

Dealership Rating
Employee Rating

Every visit to Infiniti of South Bay, Since 2021, has been met with exemplary sales/service. And when entering the lot, I nearly always see Mike Molles, much like a dedicated soldier, on the 'Front-l More

by tdhc
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Apr 26, 2025

INFINITI of South Bay responded

Thank you so much for the incredible review! It’s truly humbling to be referred to as "General Kelvin," but I have to say, the real credit goes to Mike Molles and our entire team. We pride ourselves on delivering top-notch service, and it’s always a pleasure to see the smiles on our customers' faces as they drive off happy with their new vehicles. Mike’s passion for “fighting for your mobile freedom” is unmatched, and I’m proud to have him on the "front lines" with me. That's a good idea about the Platinum Key Fob! Thanks again for your loyalty and for being a valued part of the Infiniti of South Bay family, we can’t wait to serve you again! Thanks again, Kelvin Bratcher Owner & Executive Manager INFINITI of South Bay

May 03, 2025

tdhc responded

Sir, I thank both you, and your entire regiment, for all your services rendered. Until my next scheduled visit. Cheers all

April 16, 2025

Dealership Rating
Employee Rating

I worked with Kaz (who probably worked with Anita Ruiz). He was friendly, informative, did not apply pressure and was extremely helpful in facilitating the purchase of our new car. I liked that we were able More

by SVLINK
Recommend Dealer
Yes

Other Employees Tagged: Anita Ruiz

Apr 26, 2025

INFINITI of South Bay responded

Thank you for sharing your experience! We're so glad that Kaz and Anita made your car-buying process smooth, friendly, and pressure-free. We’re happy the online paperwork helped speed things up for you too. We work hard to ensure that the car buying process is as smooth as possible, thanks for recognizing our hard work! Congratulations on your new car, and thank you for choosing us! Look forward to seeing you back again soon! Kelvin Bratcher Owner & Executive Manager INFINITI of South Bay

April 12, 2025

Dealership Rating
Employee Rating

No idea who Anita is. Kas did great! Before we drove an hour to your dealership, we wish we were warned about this used vehicle missing all floor mats, had a missing child More

by Robcm13
Recommend Dealer
Yes

Other Employees Tagged: Anita Ruiz

May 24, 2025

INFINITI of South Bay responded

Robcm13, Thank you for the 4 star response for your experience with our sales team at INFINITI of South Bay. We feel badly that you feel badly, and in no way did we mean to misrepresent the vehicle. All preowned vehicles, no matter where you buy them, are sold as is. Preowned vehicles are not new, and as such, you enjoy much lower pricing for a great looking and running "like new" vehicle. Know that you received a great ride at a very good price. We hope you enjoy your purchase for many years to come. Anita Ruiz Sales Manager INFINITI of South Bay

April 01, 2025

Dealership Rating
Employee Rating

I have purchased several cars from a variety of dealerships and I have never experienced a transaction as smooth as this. No haggling, no harassing, no gouging, very honest, very friendly, very hel More

by wakaylac
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Apr 11, 2025

INFINITI of South Bay responded

Thank you so much for the kind words and for taking the time to share your experience! We’re thrilled that this was the smoothest car-buying experience you’ve ever had! What a compliment! Providing honest, friendly, and hassle-free service is what we strive for, and it means a lot to know we hit the mark. We truly appreciate your continued business and look forward to helping you again in the future! Best regards, Anita Ruiz New Car Manager INFINITI of South Bay

March 23, 2025

Dealership Rating
Employee Rating

Truly an amazing team here. Brian and Anita made the process of purchasing my first car through a dealership so smooth, supportive, and instilled confidence throughout. Brian to More

by Joseph Decena
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brian Misawa

Apr 01, 2025

INFINITI of South Bay responded

Hey Joseph, Wow! Reading your review totally made our day here at INFINITI of South Bay! 😉 We're absolutely thrilled to hear you had such a smooth, supportive, and confidence-boosting experience purchasing your first car with us. It sounds like Brian and Anita really went above and beyond for you, and we're so proud to have them on our team! Taking the time to explain everything without any pressure and even making after-hours calls to make it all work for you... that's what we call the INFINITI of South Bay "way"! We work to build relationships, long-term relationships. Making your first dealership purchase enjoyable and stress-free was our goal. We're so happy we could be a part of this big milestone for you! Thank you so much for the fantastic five-star review and for giving Brian and Anita such a wonderful shout-out. We truly appreciate your business and hope you absolutely LOVE your new ride! Welcome to the INFINITI of South Bay family! Kelvin Bratcher Owner & Executive Manager INFINITI of South Bay

1
...

Dealership Inventory (53 Vehicles)

used 2023 Audi Q4 e-tron car, priced at $26,679
2023 Audi Q4 e-tron
used
Mythos Black Metallic exterior
Automatic
Rear-wheel Drive
new 2025 INFINITI QX50 car, priced at $54,170
2025 INFINITI QX50
new
Dynamic Sunstone Red exterior
CVT
All-wheel Drive
new 2026 INFINITI QX60 car, priced at $62,885
2026 INFINITI QX60
new
Radiant White/Black Obsidian exterior
Automatic
All-wheel Drive
new 2025 INFINITI QX50 car, priced at $53,270
2025 INFINITI QX50
new
Black Obsidian exterior
CVT
All-wheel Drive
new 2026 INFINITI QX60 car, priced at $57,010
2026 INFINITI QX60
new
Graphite Shadow exterior
Automatic
Front-wheel Drive
new 2025 INFINITI QX55 car, priced at $52,780
2025 INFINITI QX55
new
Slate Gray exterior
CVT
All-wheel Drive