With nearly 14 years at Tucson Subaru and 10 Subarus of my own, I’ve seen firsthand how these vehicles can truly change lives—one even saved my family’s. Living in the desert since 1998 has fueled my love for adventure, and Subaru’s safety and capability have always given me the confidence to explore further. I look forward to sharing that experience with you and helping you find the Subaru that’s the perfect fit for your life and adventures.
Read moreDealership Experience
16 yrs, 1 mo
Industry Experience
23 yrs
Languages Spoken
English
Employee Video
1,133 Reviews
Write a Review1133 Reviews of CJ Nichols
September 09, 2015
A very pleasant experience. We found everyone at Tucson Subaru very helpful and knowledgeable. Our salesman, CJ Nichols, spent the entire afternoon with us going over all option We found everyone at Tucson Subaru very helpful and knowledgeable. Our salesman, CJ Nichols, spent the entire afternoon with us going over all options, etc. Also, a full test drive. We never felt pressured in any way. The finance mgr. was also very helpful. All and all, we would absolutely recommend Tucson Subaru. Also, we love our new Forrester! Ed & Mary Ann Werner Tucson, AZ More
Other Employees Tagged: Curt McHenry
September 09, 2015
The car we wanted sold in the way cars should be sold. A quality dealership with friendly personnel. Ever effort was made to insure we found what we wanted without undo pressure to buy. We had very specifi A quality dealership with friendly personnel. Ever effort was made to insure we found what we wanted without undo pressure to buy. We had very specific needs in a vehicle and we are very satisfied with the outcome. Plan to have all service work done at this dealership and look forward to a long relationship. More
Other Employees Tagged: Traci Roberts , Marcos Romero
September 07, 2015
Great experience We felt very comfortable, there no high pressure sales. CJ was very knowledgable all of the cars. They stayed after hours to complete the deal for us We felt very comfortable, there no high pressure sales. CJ was very knowledgable all of the cars. They stayed after hours to complete the deal for us and they made sure they went over all the details of the lease. They where very patient and kind. We felt that our needs where heard and met and we are extremely happy with our purchase and with the service we received. We are already telling everyone how great of an experience we had. More
Other Employees Tagged: Louie Ascencio
September 01, 2015
Excellent service, finacial information, friendliness. Excellent and friendly service was provided to Carol - my wife - and me during the purchase of new Subaru Legacy. This included phone service which p Excellent and friendly service was provided to Carol - my wife - and me during the purchase of new Subaru Legacy. This included phone service which provided me with perfect-to-understand info on how to start a new car. The problem was a tricky one, but it was explained to me perfectly, and I was on my way. This is the kind of assistance you rarely receive, and we appreciate it very much. Louie Ascencio explained the finances in an understandable way, Terrific, friendly service was the order of the day, and we were extremely pleased. More
Other Employees Tagged: Terry Iseminger , Louie Ascencio, CJ Nichols, Louie Ascencio, Terry Iseminger
August 31, 2015
Good experience We appreciated our sales person CJ Nichols guidance in selecting the Outback over the Forester as a better match for our needs. The experience went We appreciated our sales person CJ Nichols guidance in selecting the Outback over the Forester as a better match for our needs. The experience went smoothly and everybody we were involved with clearly was expert at their job. More
Other Employees Tagged: Louie Ascencio
August 27, 2015
Low-Key Process I purchased my last two Subarus via the internet, not at a car dealership. Therefore, I had some trepidation as I explored Costco's car buying program I purchased my last two Subarus via the internet, not at a car dealership. Therefore, I had some trepidation as I explored Costco's car buying program, knowing that it meant going to a dealership. When I went online to obtain more information, an automatic notification went to Tucson Subaru, and my phone rang within a minute of hitting the "send" button. Frankly, it startled me, because I wasn't sure I wanted to pull the trigger at that exact moment. The salesman was CJ Nichols, and he was very low-key in his approach. The financing incentive of 1.9% interest through the end of the month nudged me off the fence, and I decided to visit CJ the following Saturday. I'm really glad I did. I was torn between two trim levels, one significantly more expensive than the other. CJ did not push me towards the most expensive trim. He explained that the Costco program meant that I could purchase either Outback for $600 over invoice, quite a bit lower than MSRP. That was it - no haggling over the price. I had researched dealer invoice on the kbb site, and knew that this was a very reasonable price. After test driving three cars, I decided to put money down on one of the Outbacks. It was not on the lot but expected by Monday. To be safe, we arranged for delivery on Tuesday. The car arrived as scheduled, and was ready when I reached the lot on Tuesday. CJ spent considerable time with me on Saturday and Tuesday explaining the many features of the new car. He was knowledgeable and patient. Of course, nothing is finished until the paperwork is signed. The next step was my visit to the Finance Manager. I thought, "Aha, this is it; this is where it becomes challenging. I just need to steel myself for what happens next." Was I ever wrong! The Finance Manager, Curt McHenry, was simply presenting options, and did not react when I declined most of them. There was zero pressure to up-sell. The price remained as quoted on Saturday with no surprises. I realized, when all was said and done, that the entire process, from beginning to end, was actually fun! I had been dreading it (as evidenced by the fact that my Forester was 12 years old). I still hear stories about other dealerships and the pressure they exert on customers, but I can attest to the fact that Tucson Subaru is not like that. Everyone with whom I worked was professional, knowledgeable, and pleasant. The car is a Consumer Reports recommend, and a NHTSA-rated safe vehicle. Moreover, it is beautiful and handles beautifully. I would heartily recommend this dealership to anyone who wants a good value on a safe vehicle. More
Other Employees Tagged: Curt McHenry , Trent Nichols
August 21, 2015
Fantastic service- stress free- quick answers and results. I had a great experience with this dealership. I found my dream car online and was able to have it held for me (I live a ways away from the dealership I had a great experience with this dealership. I found my dream car online and was able to have it held for me (I live a ways away from the dealership) overnight so I could purchase it the next day. All sales and finance staff were kind, engaging, informative and helpful. I never felt uncomfortable or pressured during this process and would buy from them in the future. Buying a car really was an easy ordeal and that was a relief. More
Other Employees Tagged: Louie Ascencio
August 06, 2015
Dedicated to helping you find what you need. CJ Nicholes was recommended to me by a client at work. He and Sean Johnson, (who did almost all of the 'leg work' as I was there on a busy Saturday an CJ Nicholes was recommended to me by a client at work. He and Sean Johnson, (who did almost all of the 'leg work' as I was there on a busy Saturday and CJ was already helping several people), were patient, and easy to communicate with. I had little experience in the 'car world' and they helped me work through the in's and out's of various cars. I now have a new, base model 2015 Outback. Love it! The paperwork end of the process was equally great - I worked with Luis Ascensio and have never had a more enjoyable time signing papers.... really! :)) More
Other Employees Tagged: Louie Ascencio
August 03, 2015
Professional, Honest - Great Experience I have purchased 5 cars in the past and this is by far the best experience I have ever had. I had done extensive research prior to meeting with CJ. I I have purchased 5 cars in the past and this is by far the best experience I have ever had. I had done extensive research prior to meeting with CJ. I knew I wanted the base model outback and knew what the range on pricing should be. The price was better than expected and I got exactly what I wanted. I did not feel pressure to upgrade from the base model. CJ was very professional and respectful throughout the interaction. Even after we purchased the outback with all paper work complete, he took about 30-45 minutes to really make sure I understood the features of the car, positive aspects of the outback, introduced me to the service department, etc. That was after I felt he had already done an excellent job providing me with information before the purchase. I think many salesman would have been satisfied with making a sale and then been in a hurry to move on to the next sale. That is not at all the experience I had with CJ. I love subaru and I can tell you with confidence when I need another car or if a friend does, CJ at Tucson Subaru will be the first stop. More
Other Employees Tagged: Traci Roberts
July 28, 2015
Knowledge is power We were very pleased with Tucson Subaru and C. J. Nichols, the sales rep who helped us. I can't imagine anyone who knows the product better than he do We were very pleased with Tucson Subaru and C. J. Nichols, the sales rep who helped us. I can't imagine anyone who knows the product better than he does. We felt we had all the information we needed to make an intelligent decision. More

