Doug Friedman
Doug Friedman at Alfa Romeo Fiat of Strongsville

Doug Friedman

Sales & Leasing Consultant

Alfa Romeo Fiat of Strongsville

11800 Pearl Rd
Strongsville, OH 44136

Contact Me
4.9
465 Reviews

Not only do I sell Alfas’ I own them. I believe in the brand and I strive to make your experience a positive one. Your friend in the car business.

Dealership Experience

6 yrs, 4 mos

Industry Experience

9 yrs, 4 mos

Specialties & Trainings

Sales, Alfa Romeo, Fiat, New and Preowned

4.9

465 Reviews

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465 Reviews of Doug Friedman

April 17, 2026

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Employee Rating

Alfa Doug was very professional and knowledgeable. Buying a car is usually not something people like to do, but in my case, Doug and James made it pleasant. Looking forward to driving my new Alfa Rome More

by sbollen94
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: James Pena

April 12, 2026

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Alfa Romeo of Strongsville and Alfa Doug went above & beyond with our pre-owned purchase. More

by csking
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Recommend Dealer
Yes

April 09, 2026

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Doug was my salesman. I started with him in 2018 my first Alpha Romeo. He created me at my car with an umbrella because it was raining that day. My first positive encounte More

by Glknuckles
Service Price Transparency
Workmanship
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Recommend Dealer
Yes

March 26, 2026

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This was my third purchase from Doug and second from Alfa Strongsville. Their sales and service teams are top notch and I highly recommend. More

by smw39
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Recommend Dealer
Yes

March 21, 2026

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Some helpful people working here, some unhelpful too. Car was delivered with a non functioning sunroof a few weeks ago and Chris (service manager) has been great and is currently trying to make things ri More

by ERICWAIS
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Recommend Dealer
Yes
Mar 27, 2026

Alfa Romeo Fiat of Strongsville responded

Hi ERICWAIS, We're sorry that your sunroof wasn't working upon delivery and that you didn't receive the quick answers you were looking for. However, I am glad that our service department was able to right the ship for you. We strive for perfection but fell short here and as always we learn and improve. We do hope you love your new Alfa for years to come. If you would like to discuss further please fee free to call one our sales managers Mike or Joe at 440-334-2155.

Apr 11, 2026

ERICWAIS responded

To anyone reading this dealer's response -- the car was delivered with a non working sunroof. Luckily, I opted for the extended factory warranty. Getting it fixed will take some time, but this dealer is agreeing to pay for the associated deductible.

Apr 09, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Eric, I read your review as if Mike and Chris in service had worked out the issue with you since it was the last thing that you mentioned, hopefully you can understand how that could be misinterpreted. Now I see that this is not the case. Since this involves a repair and Chris will be more knowledgeable than I in this area he is going to be reaching out to you to come to a solution.

Apr 11, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Eric, Chris Adams, our service manager, has been trying to get a hold of you by phone and email to no success. Can you please call him at your convenience at 440-334-2155 to get your issues resolved. Thank you.

Mar 28, 2026

ERICWAIS responded

What are you talking about? No one has lifted a finger to help w/ the non functional sunroof and sunshade. Just in time for 85+ degree temps. So many other issues that I don't have the time and patience for anymore.

March 18, 2026

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This is my second car lease with Alfa Romeo of Strongsville. Doug has always been very knowledgeable and professional to work with! More

by dietryd
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Recommend Dealer
Yes
Apr 25, 2026

Alfa Romeo Fiat of Strongsville responded

Hi dietryd, Thank you for coming back to us for your second purchase—we truly appreciate your continued trust! We’re grateful for your patronage and look forward to helping you in the future. Enjoy your new Alfa!

March 06, 2026

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Our second purchase from this dealership. (Formerly Fiat of Strongsville.) A warm, pleasant experience from beginning to end. More

by Lori36
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Recommend Dealer
Yes

Other Employees Tagged: James Pena

Apr 25, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Lori36, Thank you for coming back to us for your second purchase—we truly appreciate your continued trust! We are still Fiat of Strongsville but we also are Alfa Romeo of Strongsville, carrying both brands. Thank you for this 5 star review and we look forward to helping you in the future. Enjoy your new vehicle!

March 05, 2026

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Doug and everyone at Strongsville were very communicative and made an out of state purchase seamless. Great after-delivery support as well. More

by Nate F
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Recommend Dealer
Yes

Other Employees Tagged: Michael DeSalvo, James Pena

Apr 25, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Nate F, Thank you so much for your kind words! We’re thrilled to hear that Doug and the Strongsville team made your out-of-state purchase smooth and stress-free. If you ever need anything down the road, we’re always here to help. Enjoy your new Alfa!

March 05, 2026

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Doug was wonderful, made the process super easy. I knew what I wanted & where I wanted to be in terms of cost. Got me in & out in under an hour & a half too which was awesome. More

by Frostkian
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Recommend Dealer
Yes
Apr 25, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Frostkian, Thank you for this wonderful review! We appreciate your patronage and we hope your loving the Benz!

March 05, 2026

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Employee Rating

Doug is a very good salesman. He was very understanding and attentive to my needs. He made the purchase a pleasant experience. More

by Wes
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: James Pena

Apr 25, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Wes, Thank you for this 5 star review! We appreciate your patronage and hope you're loving your new Toyota!

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