Doug Friedman
Doug Friedman at Alfa Romeo Fiat of Strongsville

Doug Friedman

Sales & Leasing Consultant

Alfa Romeo Fiat of Strongsville

11800 Pearl Rd
Strongsville, OH 44136

Contact Me
5.0
454 Reviews

Not only do I sell Alfas’ I own them. I believe in the brand and I strive to make your experience a positive one. Your friend in the car business.

Dealership Experience

6 yrs, 2 mos

Industry Experience

9 yrs, 2 mos

Specialties & Trainings

Sales, Alfa Romeo, Fiat, New and Preowned

5.0

454 Reviews

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454 Reviews of Doug Friedman

February 25, 2026

Dealership Rating
Employee Rating

This dealership failed to be transparent about certain obligations tied to the vehicle lease, which only became clear after the fact. That alone was frustrating, but the response from management made the More

by Gtetorakis
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Michael DeSalvo

Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hello Gtetorakis, I'm sorry you feel this way. Please allow me to present the facts. You returned your lease vehicle here that you leased from a different dealer. When leasing a car you are responsible for the wear and tear at the end of the lease. The dealer does not inspect lease returns and is not involved in that process. The bank sends an independent inspector to the dealership to do the inspection and they determine the damage and assign a dollar amount, if any, send that info back to the bank and they bill accordingly. If we inspected the car and are wrong in our assessment then we would be responsible, no? If we tell you to fix something and they wouldn't have charged you or if we tell you not to fix something and they do charge you... You can see the problem here. Furthermore, you call us for an explanation of the bill which we provide. You don't like the answer, understandable, no one likes unexpected bills. However you damaged your car, the repairs are your responsibility. The bill came from the bank, not Alfa Romeo of Strongsville. To put it another way, if you rent a house and leave damages at the end of the lease it will be deducted from your security deposit by the landlord. Would you expect your real estate agent to pay for that charge? Leaving a one star review solely because we would not pay your bill is uncalled for. As for valuing the customer relationship and earning trust? We've been the top rated Alfa Romeo dealer for customer satisfaction in the country three years running. We more than appreciate our customers and have built a following because of it. Again we're sorry that you feel this way but stand by our decision. If you would like to discuss further feel free to call us at 440-334-2155.

February 24, 2026

Dealership Rating
Employee Rating

Doug is a great person and salesman. I would recommend him for all your Alfa Romeo needs . More

by iviner
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hi iviner, Thank you for the 5 star review! We hope you're loving your Alfa!

February 23, 2026

Dealership Rating
Employee Rating

First Off Alfa Romeo Of Strongsville Is Always The Cleanest And Presentable Of Dealerships I've Been To Each And Every Time And Open For Business. Doug Is Professional Detailed Diligent Thoroughly Kno More

by Brandon Hargett
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Chris Adams

Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Brandon Hargett Thank you for the kind words! We appreciate your patronage and hope you're loving the Alfa!

February 22, 2026

Dealership Rating
Employee Rating

Very smooth process. Everything was prepared when we arrived, I would recommend anyone looking for an Alfa to contact Doug, I think we could have got a better interest r More

by Bsims3201
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Chris Adams, James Pena , Did not rate the management department as we had no contact.

Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Bsims3201, Thank you for the kind words! We hope you're loving you Alfa!

February 19, 2026

Dealership Rating
Employee Rating

They were one of the best dealerships we have dealt with in years. Very helpful very personable. Not "salesy" at all. We drove from out of town for a used car and it was worth the drive. More

by CRobL2
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: James Pena

Feb 21, 2026

Alfa Romeo Fiat of Strongsville responded

Hi CRobL2, Thank you for this 5 star review! We appreciate the kind words and your patronage! Hope you're loving the new Fiat!

February 14, 2026

Dealership Rating
Employee Rating

Working with Doug was a seamless process. This was by far the smoothest deal I’ve done with a dealer. Straight and to the point, facts are the facts and no unnecessary extras are forced on yo More

by csnow
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Feb 21, 2026

Alfa Romeo Fiat of Strongsville responded

Hi csnow, Thank you for taking the time to leave this review! We appreciate your patronage and the kind words! We hope you love your new Alfa Romeo for years to come!

February 10, 2026

Dealership Rating
Employee Rating

This dealership really treats me great They tell me what they are doing with my car..They offered me a beverage..l was told my washed car was outside waiting .for me. More

by ELAINEMORA
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Feb 10, 2026

Alfa Romeo Fiat of Strongsville responded

Hi ELAINEMORA Thank you for this thoughtful 5 star review! We appreciate your patronage and hope you're loving your Alfa!

February 09, 2026

Dealership Rating
Employee Rating

Thank you, Doug! You were courteous and easy to communicate with. I do not have any negatives to mention. I am now a happy Alfa owner. 😃 More

by Saquib Anjum
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: James Pena

Feb 10, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Saquib Anjum Thank you for this 5 star review! We appreciate the kind words and you patronage! We hope you're loving the new Alfa!

February 06, 2026

Dealership Rating
Employee Rating

My salesman, Doug, worked with me to find the right Giulia. I bought the car out of state and the dealership made the experience easy and efficient. More

by tpacifico123
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Feb 10, 2026

Alfa Romeo Fiat of Strongsville responded

Hi tpacifico123 Thank you for this 5 star review! Thank you for trusting us from so far away, we appreciate your patronage and hope you're loving the Giulia!

February 06, 2026

Dealership Rating
Employee Rating

Doug Friedman and Alfa/RF of Strongsville are a top notch team for your car buying needs. Doug was very helpful to me when I queried about a used car there. He is quick to respond and supplies all the inform More

by Dhoffman888
Sales Price Transparency
Recommend Dealer
Yes
Feb 10, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Dhoffman888, Thank you for this thoughtful 5 star review! We appreciate your kind words and patronage and hope you're loving the Fiat!

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