Doug Friedman
Doug Friedman at Alfa Romeo Fiat of Strongsville

Doug Friedman

Sales & Leasing Consultant

Alfa Romeo Fiat of Strongsville

11800 Pearl Rd
Strongsville, OH 44136

Contact Me
5.0
459 Reviews

Not only do I sell Alfas’ I own them. I believe in the brand and I strive to make your experience a positive one. Your friend in the car business.

Dealership Experience

6 yrs, 3 mos

Industry Experience

9 yrs, 3 mos

Specialties & Trainings

Sales, Alfa Romeo, Fiat, New and Preowned

5.0

459 Reviews

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459 Reviews of Doug Friedman

March 06, 2026

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Employee Rating

Our second purchase from this dealership. (Formerly Fiat of Strongsville.) A warm, pleasant experience from beginning to end. More

by Lori36
Sales Price Transparency
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Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: James Pena

March 05, 2026

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Doug and everyone at Strongsville were very communicative and made an out of state purchase seamless. Great after-delivery support as well. More

by Nate F
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Michael DeSalvo, James Pena

March 05, 2026

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Doug was wonderful, made the process super easy. I knew what I wanted & where I wanted to be in terms of cost. Got me in & out in under an hour & a half too which was awesome. More

by Frostkian
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Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

March 05, 2026

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Doug is a very good salesman. He was very understanding and attentive to my needs. He made the purchase a pleasant experience. More

by Wes
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Recommend Dealer
Yes

Other Employees Tagged: James Pena

March 04, 2026

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The sales team was extremely friendly and accommodating. ..definitely going the extra mile helping me purchase my car! : ) More

by RICHK0
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Recommend Dealer
Yes

February 25, 2026

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This dealership failed to be transparent about certain obligations tied to the vehicle lease, which only became clear after the fact. That alone was frustrating, but the response from management made the More

by Gtetorakis
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Recommend Dealer
No

Other Employees Tagged: Michael DeSalvo

Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hello Gtetorakis, I'm sorry you feel this way. Please allow me to present the facts. You returned your lease vehicle here that you leased from a different dealer. When leasing a car you are responsible for the wear and tear at the end of the lease. The dealer does not inspect lease returns and is not involved in that process. The bank sends an independent inspector to the dealership to do the inspection and they determine the damage and assign a dollar amount, if any, send that info back to the bank and they bill accordingly. If we inspected the car and are wrong in our assessment then we would be responsible, no? If we tell you to fix something and they wouldn't have charged you or if we tell you not to fix something and they do charge you... You can see the problem here. Furthermore, you call us for an explanation of the bill which we provide. You don't like the answer, understandable, no one likes unexpected bills. However you damaged your car, the repairs are your responsibility. The bill came from the bank, not Alfa Romeo of Strongsville. To put it another way, if you rent a house and leave damages at the end of the lease it will be deducted from your security deposit by the landlord. Would you expect your real estate agent to pay for that charge? Leaving a one star review solely because we would not pay your bill is uncalled for. As for valuing the customer relationship and earning trust? We've been the top rated Alfa Romeo dealer for customer satisfaction in the country three years running. We more than appreciate our customers and have built a following because of it. Again we're sorry that you feel this way but stand by our decision. If you would like to discuss further feel free to call us at 440-334-2155.

February 24, 2026

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Doug is a great person and salesman. I would recommend him for all your Alfa Romeo needs . More

by iviner
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Recommend Dealer
Yes
Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hi iviner, Thank you for the 5 star review! We hope you're loving your Alfa!

February 23, 2026

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Employee Rating

First Off Alfa Romeo Of Strongsville Is Always The Cleanest And Presentable Of Dealerships I've Been To Each And Every Time And Open For Business. Doug Is Professional Detailed Diligent Thoroughly Kno More

by Brandon Hargett
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
Yes

Other Employees Tagged: Chris Adams

Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Brandon Hargett Thank you for the kind words! We appreciate your patronage and hope you're loving the Alfa!

February 22, 2026

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Employee Rating

Very smooth process. Everything was prepared when we arrived, I would recommend anyone looking for an Alfa to contact Doug, I think we could have got a better interest r More

by Bsims3201
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Chris Adams, James Pena , Did not rate the management department as we had no contact.

Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Bsims3201, Thank you for the kind words! We hope you're loving you Alfa!

February 19, 2026

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Employee Rating

They were one of the best dealerships we have dealt with in years. Very helpful very personable. Not "salesy" at all. We drove from out of town for a used car and it was worth the drive. More

by CRobL2
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: James Pena

Feb 21, 2026

Alfa Romeo Fiat of Strongsville responded

Hi CRobL2, Thank you for this 5 star review! We appreciate the kind words and your patronage! Hope you're loving the new Fiat!

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