Being in sales and marketing for over 40 years, my goal has always been to help others out. My goal here at Brilliance Subaru is a simple one, to make your purchase experience an extraordinary one! Give me a call at 847-452-7960 and I'll help you find the right vehicle at the right price for your budget. I also promise you a test drive like you've never had before! I hope to see you soon!!
Read more53 Reviews
Write a ReviewDealership Experience
11 yrs, 7 mos
Industry Experience
12 yrs, 8 mos
Specialties & Trainings
Subaru Foundations Training Certified
Employee Video
53 Reviews of Ed Troike
August 21, 2019
Service review Always too notch at Brilliance Would recommend strongly! Employees are knowledgable, helpful, and willing to go the extra mile. Many care dealership Always too notch at Brilliance Would recommend strongly! Employees are knowledgable, helpful, and willing to go the extra mile. Many care dealerships are just about the sale but Brilliance is about long term relationships. More
Other Employees Tagged: Jim DaLuga, Mike Burden, Joe Gunther, Derek Thomas, Adam Mennella , Jeremy cybulski
July 15, 2019
Won't go anywhere else! I had such a fun experience buying my first vehicle at Brilliance Subaru! I leased several Nissan vehicles in the past and based on the level of care, I had such a fun experience buying my first vehicle at Brilliance Subaru! I leased several Nissan vehicles in the past and based on the level of care, service, and expertise I received, I will only buy from this dealership moving forward. Ed Troike, especially, was a treat to work with. Not only did he know the in's and out's of the 2019 Forester, but he also catered to my vehicle "must haves" and spent an ample amount of time going over every inch of the vehicle until I was comfortable leaving the lot. His test driving "track" was a blast, as well! Thank you, Subaru, for making my first ever vehicle purchase an easy going experience, and thank you especially to Ed for going above and beyond to help this dream come true! More
July 04, 2019
2016 Subaru Forester The salesman was very friendly and professional all during the sales process , would definitely recommend Ed Troike as a sales consultant if you are The salesman was very friendly and professional all during the sales process , would definitely recommend Ed Troike as a sales consultant if you are shopping Brilliance Subaru in Elgin for your next Subaru. More
Other Employees Tagged: Joe Gunther, Jason Ring
April 30, 2019
painless, stressless car buying we came here originally because the website said you had the 3 colors of car we were interested in. It turned out you only had two but you showed me we came here originally because the website said you had the 3 colors of car we were interested in. It turned out you only had two but you showed me another model in the last color. A friend came here and didn't like the salesman they got so we were not expecting much, but Ed was fabulous. We came in knowing the price range we wanted to spend due to info on the computer and when he came back with the offer it was what we wanted so we said okay. We especially liked that there was no high pressure. We have recommended the place. Thank you for an enjoyable car buying experience!!!! More
Other Employees Tagged: Jason Ring
February 23, 2019
awesome! no appt. made but was admitted for service, requested for a loaner, granted. great people to work with. prior to service, ended up buying the car for no appt. made but was admitted for service, requested for a loaner, granted. great people to work with. prior to service, ended up buying the car for a very good deal with 0% avail. very happy with the transaction. More
Other Employees Tagged: Rich Dencs, Adam Mennella
February 22, 2019
Great experience Everyone took their time to answer all question and all were great to work with. Ed answer worked with me over the month long process. I have a 2011 O Everyone took their time to answer all question and all were great to work with. Ed answer worked with me over the month long process. I have a 2011 Outback today and have great service support over the last several years More
Other Employees Tagged: Jim DaLuga , Jeremy Cybulski
January 18, 2019
Professional and Courteous I appreciated the no nonsense sale price obtained from Preston. Quick, no back and forth. A fair price right away. I appreciated that. Ed was I appreciated the no nonsense sale price obtained from Preston. Quick, no back and forth. A fair price right away. I appreciated that. Ed was great to work with....he spent a lot of time with me late at night to go over the delivery of my new car. Despite being late, he did not rush through it and truly wanted to be sure I was given a thorough introduction to my new Forester. More
Other Employees Tagged: Preston Seal
January 10, 2019
Great Experience Ed was wonderful to work with. He listened to our needs and took the time to research the best fit of vehicle for us. The service with Jason was als Ed was wonderful to work with. He listened to our needs and took the time to research the best fit of vehicle for us. The service with Jason was also a good experience. Thank you for your time and talent! More
Other Employees Tagged: Jason Ring
January 04, 2019
Soft Sell. Who would ever think that purchasing a new vehicle could be a pleasant buying experience. Working with Ed Troike was painless, relaxed and very infor Who would ever think that purchasing a new vehicle could be a pleasant buying experience. Working with Ed Troike was painless, relaxed and very informative. Ed and the team at Brilliance made my buying experience one worth sharing with those doing their due diligence. From the time I received my "out the door pricing" via the internet department till the time I finally signed all the paperwork... nothing changed, nothing was added that I didn't want, there were no surprises and I received everything I did want. In the world of sales, my buying experience was a definite Win/Win for everyone involved. The only other thing I have to say is, let Ed talk in depth about the different Starlink packages. The new Subarus have so many safety and convenience features via Starlink that I didn't know about till I gave Ed the time to explain them. My recommendation is the Security Plus plan. Enjoy your new Subaru... I know I will. More
Other Employees Tagged: Preston Seal
November 07, 2018
Great dealership Nice and smooth purchase, no high pressure anything!!!! This was a easy decision for me to make, I will be going back to this dealer when the time com Nice and smooth purchase, no high pressure anything!!!! This was a easy decision for me to make, I will be going back to this dealer when the time comes. More

