James Frye
James Frye at BMW of Sarasota

James Frye

Client Advisor

BMW of Sarasota

5151 Clark Rd
Sarasota, FL 34233

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4.9
76 Reviews
4.9

76 Reviews

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76 Reviews of James Frye

January 20, 2026

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Employee Rating

James was fantastic, so was Chad. Had a great experience. Excited for the new car More

by bob.tenuta
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Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Tammy Saylor , Chad Alred

Jan 20, 2026

BMW of Sarasota responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing BMW of Sarasota!

January 19, 2026

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Chad and whole team is a pleasure to work with. Great customer care and awesome vehicles. More

by drsarasota
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Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Chad

Jan 19, 2026

BMW of Sarasota responded

Thank you for sharing your experience with us! We're happy to hear it went well and truly appreciate your feedback.

January 15, 2026

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James Frye is a great BMW representative. Everyone at the dealership was efficient and helpful. My pickup was really easy More

by vpraeburn
Sales Price Transparency
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Talal Abdel, Milan Augustine

Jan 15, 2026

BMW of Sarasota responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit.

January 15, 2026

Dealership Rating
Employee Rating

James is awesome He was super helpful and very nice to work with Go James! More

by johnathan.fox
Recommend Dealer
Yes

Other Employees Tagged: James Frye

Jan 16, 2026

BMW of Sarasota responded

Thank you for choosing BMW of Sarasota. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again!

January 10, 2026

Dealership Rating
Employee Rating

Professional/ fair. Easy to work with Jame delivered what he promised. I like the car More

by HERSHGROUP
Recommend Dealer
Yes

Other Employees Tagged: James Frye

Jan 11, 2026

BMW of Sarasota responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing BMW of Sarasota!

January 09, 2026

Dealership Rating
Employee Rating

Really pleasant. Answered all my questions. Was ready and organized . Very fun too, had my car wrapped with a big red bow on it. Took pictures too. I'm very happ More

by gardnerpk
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Jack Hojnacki, Milan Augustine

Jan 09, 2026

BMW of Sarasota responded

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback!

January 04, 2026

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Employee Rating

James was great to deal with. Located the exact vehicle we were looking for and made the process very easy More

by pmahoney1960
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tammy Saylor, Nicole Fiore

Jan 04, 2026

BMW of Sarasota responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing BMW of Sarasota!

December 12, 2025

Dealership Rating
Employee Rating

James Frye, our salesman, was very responsive to our needs. He was patient with us, as we asked many questions, and very knowledgable about the vehicles we were interested in, More

by apasquariello
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Dec 12, 2025

BMW of Sarasota responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at BMW of Sarasota.

December 04, 2025

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Employee Rating

My salesman was extremely responsive. Very polite and knowlegable about the vehicles I test drove. Made the buying process easy. More

by apasquariello
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

November 30, 2025

Dealership Rating
Employee Rating

Very professional. Purchasing process was seamless start to finish. From the sales team to the finance team and everyone in between! More

by IVORPERCENT
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: David Fishburn, Rahul Sharma

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