James Frye
James Frye at BMW of Sarasota

James Frye

Client Advisor

BMW of Sarasota

5151 Clark Rd
Sarasota, FL 34233

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4.9
83 Reviews
4.9

83 Reviews

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83 Reviews of James Frye

March 20, 2026

Dealership Rating
Employee Rating

James Frye of Sales Rep was awesome to work with and I give him a perfect score. The dealership facility was nice and inviting and everyone was very nice. I would have given them a perfect score except fo More

by MALESIA
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Mar 23, 2026

BMW of Sarasota responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with James and our team, and we look forward to working with you again.

March 08, 2026

Dealership Rating
Employee Rating

James Frye made the experience smooth and pleasant. Walked me through every step. Alex Phan was very patient with a buyer coming to the new tech from the dark ages (14 yr old trade in). Trad More

by Hillary
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Alex Phan

Mar 09, 2026

BMW of Sarasota responded

Thank you for your very kind review, Hillary. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at BMW of Sarasota.

March 07, 2026

Dealership Rating
Employee Rating

Too many ridiculous add on items… paint protection is a scam. . Market rate adjustments. $3200 for wheel and tire protection. . I will purchase up north next time. More

by wayneclemens65
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Mar 10, 2026

BMW of Sarasota responded

Thank you for providing this feedback, Wayne, and we apologize for not providing you with a better experience. We never like seeing that our service didn't meet the standards customers have come to expect, but reviews like this help us improve. If you don't mind reaching out to us so that we can speak directly, we'd love to address your concerns in detail.

Mar 10, 2026

BMW of Sarasota responded

Thank you for providing this feedback, Wayne, and we apologize for not providing you with a better experience. We never like seeing that our service didn't meet the standards customers have come to expect, but reviews like this help us improve. If you don't mind reaching out to us so that we can speak directly, we'd love to address your concerns in detail.

February 25, 2026

Dealership Rating
Employee Rating

James was great. Straightforward and not pushy. Smooth process for the purchase of my son’s first car. More

by JCOCCO0
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 26, 2026

BMW of Sarasota responded

Thank you for the five-star review. We’re glad James provided straightforward, pressure-free assistance and made the purchase of your son’s first BMW 228 so smooth. Congratulations to your son on his first car, and we hope he enjoys every drive.

February 19, 2026

Dealership Rating
Employee Rating

No good place to work while you wait. Just a general waiting area, no private tables or power for laptop. I’ve been to non luxury brand dealers with better set ups. No one greate More

by jmgoz11
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Brooke Beaudin

Feb 23, 2026

BMW of Sarasota responded

Thank you for your review. If it's possible to discuss your visit in more detail, please send us a message with your contact information so that we can reach out. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here.

Feb 23, 2026

BMW of Sarasota responded

Thank you for your review. If it's possible to discuss your visit in more detail, please send us a message with your contact information so that we can reach out. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here.

February 17, 2026

Dealership Rating
Employee Rating

Excellent experience starting with reception and great follow through James Frye was great to work with and efficient and he has a good sense of humor! We left the dealership feeling very confident of our More

by dcd709
Recommend Dealer
Yes

Other Employees Tagged: James Frye

Feb 19, 2026

BMW of Sarasota responded

Thank you for sharing your experience with us! We're happy to hear it went well working with James and truly appreciate your feedback.

February 12, 2026

Dealership Rating
Employee Rating

James was excellent to deal with. No pressure. Just honest information. he has good knowledge of the product. More

by sandyjohnford
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tammy Saylor, Milan Augustine

Feb 12, 2026

BMW of Sarasota responded

It’s wonderful to hear James provided honest, pressure-free information and shared his product expertise. Congratulations on your new BMW X5, and may it bring you many enjoyable drives. Thank you for choosing us!

February 01, 2026

Dealership Rating
Employee Rating

We met with James Frye and he was fantastic. Very knowledgable on all the cars, professional and I didn't feel any pressure from him. We received a great trade-in value for our car & a nice pr More

by tony@originbizsolutions.com
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 01, 2026

BMW of Sarasota responded

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us to be a positive one. Please don't hesitate to reach out if you need anything else.

January 20, 2026

Dealership Rating
Employee Rating

James was fantastic, so was Chad. Had a great experience. Excited for the new car More

by bob.tenuta
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tammy Saylor , Chad Alred

Jan 20, 2026

BMW of Sarasota responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing BMW of Sarasota!

January 19, 2026

Dealership Rating
Employee Rating

Chad and whole team is a pleasure to work with. Great customer care and awesome vehicles. More

by drsarasota
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Chad

Jan 19, 2026

BMW of Sarasota responded

Thank you for sharing your experience with us! We're happy to hear it went well and truly appreciate your feedback.

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