Dealership Experience
5 yrs, 2 mos
Industry Experience
24 yrs, 2 mos
Languages Spoken
Spanish
562 Reviews
Write a Review562 Reviews of Latzu Lara
March 16, 2026
I was very pleased with Steven. He sent me photos of my Jeep and was very knowledgeable and pleasant to deal with. He even delivered my Jeep to Midland, TX. I will recommend this de He sent me photos of my Jeep and was very knowledgeable and pleasant to deal with. He even delivered my Jeep to Midland, TX. I will recommend this dealership to anyone looking for a new vehicle. More
Other Employees Tagged: Steven Garcia, Kerstan Thomas
March 08, 2026
Elijah was extremely helpful and knowledgeable about Jeep models and the differences between trim levels. He helped me decide on which jeep fit what I needed. models and the differences between trim levels. He helped me decide on which jeep fit what I needed. More
Other Employees Tagged: Spencer Ramos, Elijah Torres
March 04, 2026
The car buying process was quick and straightforward from start to finish. The team made everything easy and I left very satisfied with experience. I would recommend them to anyone looking for a smooth and h start to finish. The team made everything easy and I left very satisfied with experience. I would recommend them to anyone looking for a smooth and hassle free purchase. More
Other Employees Tagged: Regan Ramey, Kerstan Thomas
March 04, 2026
Had the truck i wanted at the best price and gave me what I wanted for My trade. I wanted for My trade. More
Other Employees Tagged: Dennis Erazo
March 03, 2026
Everything was great until we hit the finance manager. We arrived at dealer at 6:00 pm. We had one used car we wanted. It was a cash deal. We didn’t get out until 10:30 pm with no car. The finance manager We arrived at dealer at 6:00 pm. We had one used car we wanted. It was a cash deal. We didn’t get out until 10:30 pm with no car. The finance manager took forever and ultimately never told us we couldn’t drive away with car. ACH, wire transfer, nothing was acceptable since the bank wasn’t open. Next day, wire transfer completed by 1:00 pm. Still the finance manager said no car and would need another day. This was terribly upsetting! He misled us and we believe it was all his fault we couldn’t get the car sooner. Be aware! More
Other Employees Tagged: Regan Ramey, Josiah De La Vega, Adam Cantu
February 20, 2026
This is our 3 vehicle purchase at this dealership. Sam is ALWAYS great to work with and Dennis was very kind. Sam is ALWAYS great to work with and Dennis was very kind. More
Other Employees Tagged: Dennis Erazo, Randle Harrelson , Sam Houston
February 18, 2026
Everything was good except for the service department recon fees that they were trying to charge. On top of the online pricing that the vehicle was listed at. $2990.00 for recon and an alignment on a veh recon fees that they were trying to charge. On top of the online pricing that the vehicle was listed at. $2990.00 for recon and an alignment on a vehicle that had 25,000 miles on it. More
Other Employees Tagged: Latzu Lara
January 19, 2026
Regan was my salesman. .. there's a reason why I've bought 4 vehicles from him all within 6 months. That kid is exceptional at what he does! .. there's a reason why I've bought 4 vehicles from him all within 6 months. That kid is exceptional at what he does! More
Other Employees Tagged: Latzu Lara

