Latzu Lara
Latzu Lara at San Antonio Dodge Chrysler Jeep Ram

Latzu Lara

Finance Director

San Antonio Dodge Chrysler Jeep Ram

11910 I-35
San Antonio, TX 78233

Contact Me
4.7
562 Reviews

Dealership Experience

5 yrs, 2 mos

Industry Experience

24 yrs, 2 mos

Languages Spoken

Spanish Spanish

4.7

562 Reviews

Write a Review

562 Reviews of Latzu Lara

March 16, 2026

Dealership Rating
Employee Rating

I was very pleased with Steven. He sent me photos of my Jeep and was very knowledgeable and pleasant to deal with. He even delivered my Jeep to Midland, TX. I will recommend this de More

by pwalker7382
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Steven Garcia, Kerstan Thomas

Mar 16, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for sharing your experience with Steven. We’re glad he could send photos, answer your questions, and deliver your Jeep to Midland. We appreciate your recommendation and hope you enjoy every drive. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 08, 2026

Dealership Rating
Employee Rating

Elijah was extremely helpful and knowledgeable about Jeep models and the differences between trim levels. He helped me decide on which jeep fit what I needed. More

by dschupbach
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Spencer Ramos, Elijah Torres

Mar 08, 2026

San Antonio Dodge Chrysler Jeep Ram responded

It’s wonderful to know Elijah’s expertise in Jeep trims helped you select the ideal Gladiator. Thank you for the 5 star rating and congratulations on your new Jeep Gladiator. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 04, 2026

Dealership Rating
Employee Rating

The car buying process was quick and straightforward from start to finish. The team made everything easy and I left very satisfied with experience. I would recommend them to anyone looking for a smooth and h More

by mborrego8
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Regan Ramey, Kerstan Thomas

Mar 04, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for choosing a Jeep and sharing your feedback. We’re glad the purchase process was efficient and that our team made everything easy for you. Latzu, Regan, and Kerstan appreciate your recommendation and hope you enjoy your new Jeep. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 04, 2026

Dealership Rating
Employee Rating

Had the truck i wanted at the best price and gave me what I wanted for My trade. More

by jdp95224
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dennis Erazo

Mar 04, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Delighted you found the truck you wanted at an excellent price and received the trade-in value you were looking for. Enjoy your new ride and thank you for choosing us. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 03, 2026

Dealership Rating
Employee Rating

Everything was great until we hit the finance manager. We arrived at dealer at 6:00 pm. We had one used car we wanted. It was a cash deal. We didn’t get out until 10:30 pm with no car. The finance manager More

by shoppdg2
Purchase Time
Finance Experience
Recommend Dealer
Yes
Mar 03, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry to hear that you didn't have a 5-star experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns. Please let us know the best way to reach you. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

February 20, 2026

Dealership Rating
Employee Rating

This is our 3 vehicle purchase at this dealership. Sam is ALWAYS great to work with and Dennis was very kind. More

by jackie11990
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dennis Erazo, Randle Harrelson , Sam Houston

Feb 20, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for choosing us again for your third vehicle purchase. We’re glad Sam made the process smooth and that Dennis treated you with kindness. Enjoy your new Chrysler Pacifica and let us know if there’s anything else we can do. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

February 18, 2026

Dealership Rating
Employee Rating

Everything was good except for the service department recon fees that they were trying to charge. On top of the online pricing that the vehicle was listed at. $2990.00 for recon and an alignment on a veh More

by Rotary13bmazda
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Feb 18, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss this? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 24, 2026

Dealership Rating
Employee Rating

Samuel was great super friendly and very easy to do business with, they service was excellent and i am very happy More

by sgt_john1980
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Jan 24, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 19, 2026

Dealership Rating
Employee Rating

Regan was my salesman. .. there's a reason why I've bought 4 vehicles from him all within 6 months. That kid is exceptional at what he does! More

by Stevepalmos
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Jan 20, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 17, 2026

Dealership Rating
Employee Rating

Friendly and very attentive to the customer Understood what I was looking for and found the exact vehicle to meet my needs More

by Geraldhires
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Jan 17, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback! Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

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