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Rafael Labrador
Rafael Labrador at Coastal Kia

Rafael Labrador

Product Specialist

Coastal Kia

6115 Market St
Wilmington, NC 28405

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4.9
8 Reviews

Originally from New York City, I bring a fast-paced work ethic and over a decade of automotive industry experience to Coastal Kia. Cars have always been more than just transportation to me. They're machines that connect people to their daily lives, their families, and their passions. Because of that I take pride in helping every customer find the vehicle that truly fits their needs, lifestyle, and budget. I've developed a deep understanding of vehicles, the buying process and what customers actually want when they walk into a dealership: transparency, knowledge, and someone who genuinely has their best interest in mind. My goal is to always make the car buying experience simple, transparent, and even enjoyable. When I'm not at the dealership, you'll usually find me riding motorcycles, learning about new technology, or continuing to sharpen my knowledge of the automotive industry. I'm passionate about what I do, and I bring that energy into every interaction with my customers.

Dealership Experience

4 mos

Industry Experience

11 yrs, 2 mos

Languages Spoken

English English

Spanish Spanish

4.9

8 Reviews

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8 Reviews of Rafael Labrador

June 15, 2026

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Employee Rating

They were courteous and quick with the process. Rafaelwas so professionalthrough out the entire process. Highly recommend him. More

by savannahking90
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
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Jun 15, 2026

Coastal Kia responded

Thank you! We appreciate the five star review. It was thoughtful of you to mention Rafael Labrador by name. We love the feedback including, "Rafael was so professional all through the entire process. Highly recommend him." We strive to deliver a truly exceptional experience to every client during every visit. Congratulations! Please do not hesitate to reach out if you need us.

June 13, 2026

Dealership Rating
Employee Rating

Everyone at Coastal Kia is amazing! So helpful, so friendly, professional and knowledgeable! Very satisfied doing business with them. More

by tammylynn929
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Peggy Roberts, Patrick Koballa, Michael Mascavage, Cody Hamilton, Adrian Gannon

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Jun 14, 2026

Coastal Kia responded

Thank you! Your heartfelt compliments and high marks are greatly appreciated. It was kind of you to rate so many of our team members individually. We strive to deliver a truly exceptional experience to every client during every visit. We love the feedback including, "so helpful, so friendly, professional and knowledgeable!" Please do not hesitate to reach out if you need us. Thank you for choosing Coastal Kia.

May 28, 2026

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Employee Rating

Dealership was helpful and courteous but tried to contact product specialist by phone twice and couldn’t get up with him More

by FREEDOMTRANSPORT1
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Purchase Time
Finance Experience
Recommend Dealer
Yes
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May 28, 2026

Coastal Kia responded

Thank you for the review and helpful feedback. Please reach out to our Operations Manager Peggy Roberts on her direct line 910-798-4706 with any concerns. We apologize you have missed your Product Specialist by phone. We are here to help and look forward to your call. Thank you !

May 27, 2026

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Employee Rating

Rafael is an outstanding people person. He made our car buying experience wonderful. Honest, fair, and cool More

by DTH
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
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May 27, 2026

Coastal Kia responded

Fantastic news! Thank you! We are thrilled to hear how Rafael exceeded your expectations. Thank you for the five star review and gracious compliments. Congratulations and enjoy!

May 20, 2026

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Employee Rating

Very help full and patient. Worked with me through the whole process Thank you for everything. I love yhe car! More

by jganassin2829
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Anthony Langdon

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May 20, 2026

Coastal Kia responded

Great news! Thank you for the five star review! We are thrilled to hear you have already fallen in love with your new car. It was thoughtful of you to go online and rate your recent experience. Congratulations! We are here if you need us.

May 05, 2026

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Employee Rating

I found the buying process to be transparent, courteous, with no pressure to commit... everyone is friendly and helpful....Rafael was outstanding! More

by jfallon6
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
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May 05, 2026

Coastal Kia responded

Wonderful news! Thank you! We sincerely appreciate the high marks and compliments for our Product Specialist Rafael Labrador. It was thoughtful of you to go online and rate your recent purchase experience. Congratulations and enjoy! We are here if you need anything.

May 03, 2026

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Employee Rating

Rafael was very helpful and personable. He was attentive and worked overtime to help me purchase a new vehicle. More

by AMBAJJALY
Recommend Dealer
Yes
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May 03, 2026

Coastal Kia responded

Fantastic news! Thank you for the five star review. It was thoughtful of you to mention Rafael by name. We appreciate the feedback including, "he was attentive and worked overtime to help me purchase a new vehicle." Congratulations! We are here if you need us.

March 24, 2026

Dealership Rating
Employee Rating

Rafael was great to work with. I had a very positive experience. The staff was wonderful More

by jeffrey24
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
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Mar 24, 2026

Coastal Kia responded

Thank you! We are thrilled to hear our Product Specialist Rafael Labrador exceeded your expectations! Thank you for the kind words and high marks. It was thoughtful of you to rate your recent purchase experience. Thank you for choosing Coastal Kia.

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