Ryker Leach | Page 4

Having served 30 years in law enforcement and currently working for one of Oregon’s largest and most recognized companies, I understand the impact that reputation and word-of-mouth have on community trust working for one of Oregon’s largest and most recognized companies, I understand the impact that reputation and word-of-mouth have on community trust and business success. My professional and personal circles are extensive, and I openly share both positive and negative service experiences. I believe it is essential that you are aware of my recent experience with Luis Lagunes, which ultimately prevented me from purchasing a vehicle from your dealership. After an excellent interaction with Product Specialist Angel Knutson, I was prepared to purchase a Toyota Tundra 1794 Edition on the spot. However, my interaction with Luis in the finance stage completely changed my decision. From the start, his demeanor was condescending. He presented initial numbers $6,000–$8,000 higher than my target, with add-ons I had already declined. Even after I restated my preferences, he offered a second set of numbers that still included unwanted extras and remained thousands above my range. This signaled to me that he was more focused on selling high-commission items than on meeting my needs or closing the sale. When discussing my trade-in, I felt that I was lowballed, with the justification being the cost of tire replacement. At one point, he stated that if I chose not to buy from Royal Moore Toyota, I would essentially be “taking a gamble” with Ram trucks due to their platform rear light issues and recalls. While competitive comparisons can be appropriate, the way this was delivered felt less like a helpful warning and more like a pressure tactic. His parting remarks — “I guess I better go get your keys” and “Well, I guess you can go buy your Ram now” — were sarcastic and dismissive. This not only undermined the trust Angel had built, but also left me feeling disrespected and unvalued as a customer. In just 20–30 minutes, the goodwill and intent to purchase that Angel had cultivated were erased. I share this feedback because if similar interactions occur with other customers, it will result in lost sales and long-term loyalty. More

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