William Cole
William Cole at Vanguard Volkswagen

William Cole | Page 2

Service Advisor

Vanguard Volkswagen

6900 Burnet Rd
Austin, TX 78757

4.7
33 Reviews

My name is William Cole. I was born and raised in Heidelberg, Germany and have been in the US for 14 years and 6 of those in lovely Austin, Texas. In my free time, I enjoy hiking with my dog, reading, bouldering and playing soccer. My passion at work is to make the buying experience as pleasurable and easy as possible. I look forward to meeting you all!

4.7

33 Reviews

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Dealership Experience

9 yrs, 2 mos

Industry Experience

16 yrs, 5 mos

Languages Spoken

English English

German German

Employee Video

33 Reviews of William Cole

June 04, 2026

Dealership Rating
Employee Rating

Relatively quick oil change + inspection, plus the CSR found me a tire stem cap. Bonus. More

by gduronster
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

May 21, 2026

Dealership Rating
Employee Rating

Buen servicio y muy buenas personas y paciencias. Le agradezco mucho por su tiempo gracias More

by Yg0225027
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
May 21, 2026

Vanguard Volkswagen responded

¡Muchas gracias por su comentario! Nos da mucho gusto saber que tuvo una buena experiencia con nuestro equipo. Agradecemos mucho su paciencia y confianza en nosotros. Fue un placer poder ayudarle y esperamos verle de nuevo pronto. ¡Gracias por elegirnos!

May 06, 2026

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Employee Rating

A great experience! The buying process was straightforward and easy. Thanks, Juan and the whole sales team! More

by Paul S.
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Juan Amaro

May 12, 2026

Vanguard Volkswagen responded

Thank you, Paul! We’re glad Juan and the team made the process simple and straightforward for you. Creating an easy, no-hassle buying experience is something we’ve really focused on, so we appreciate you recognizing it. Enjoy your new vehicle!

April 20, 2026

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Employee Rating

Very quick and efficient service visit with advisor W. Cole. Oil and fluid service and state emission inspection in less than one hour. More

by aus-vwdriver
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

April 18, 2026

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Employee Rating

Service advisor made me feel at home while waiting at the service center. Always keeping me informed of what’s going on. More

by kilosierra41023
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

June 24, 2022

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Very helpful and easy to wok with and responded to All my question in a timely manner More

by Kennethkpparker
Customer Service
Friendliness
Price
Recommend Dealer
Yes

April 13, 2022

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Employee Rating

I cannot praise William Cole enough for his kindness, compassion, professionalism and first class service. From the moment I inquired about the Highlander we have been searching high and low for, he has More

by acaseofmundays
Customer Service
Friendliness
Price
Recommend Dealer
Yes

February 17, 2022

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Employee Rating

I had the best car purchase experience with Will. He was easily accessible both at the dealership and by phone, email, and text. He was always cheerful, patient at answering all my questions without More

by Julie A.
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Mar 23, 2022

Vanguard Volkswagen responded

Thank you for your feedback! We are happy to inform you that we are currently remodeling! Make sure to stop by and say hello to William on your next visit, he will be happy to show you around our new offices!

May 11, 2021

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Employee Rating

Down to earth, no pressure, helpful and a great sense of humor. I needed assistance after my purchase and William was receptive. Great experience with him🙂 More

by shonmonique79
Recommend Dealer
Yes

February 08, 2021

Dealership Rating
Employee Rating

Had a real issue with their internet pricing and actual pricing. Difference of +$6,500 isn’t something you should hope your online customers should figure out for themselves. A 2021 Atlas advertised at MSR More

by CustomerHere
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No

Other Employees Tagged: Daniel Bobadilla

Feb 08, 2021

Vanguard Volkswagen responded

Good Afternoon Mr. Vazquez. Thank you for taking the time to provide us with your feedback. First and foremost, we apologize for any inconvenience and miscommunication on our part. We pride ourselves on being transparent and up front on all levels. This vehicle was indeed priced incorrectly and since our vehicle's discounts are priced manually based on the monthly manufacturer incentives, mistakes can and do happen, unfortunately. The sales person's explanation is correct and the vehicle's MSRP is automatically displayed based on the VIN (VIN decoding) which is why this vehicle is shown for $42,375. We cannot change the MSRP manually and because this is a "special edition", we ask that you inquire with us for it's special price (in the Dealer Notes). We also make sure our disclosures/disclaimers are legible and open on every vehicle description page as extra protection for human errors like this. We will check with our website provider to be sure there is no need to click on anything to view the disclaimer. You are correct, we live in a time where everyone is forced to shop online which is why we do our best to make things as clear as possible so you are comfortable shopping online, but nevertheless, we apologize for the oversight. We are humans and make mistakes too. #dobetter #bebetter #bekind

Feb 09, 2021

Vanguard Volkswagen responded

We respect, and accept your point of view. We also regret not being able to resolve the issue for you. Lastly, We want you to know that we appreciate the opportunity, and wish you the best of luck with your new VW. We are happy to hear you'll be part of the VW family.

Feb 09, 2021

CustomerHere responded

There was no attempt to resolve this issue at the time when it counts, this was basically a “ oops we messed up, it is what it is” situation. The response is also a very good way of explaining away the situation. You should be responsible for what you advertise and the prices that you post or else this seems like a bait and switch. This vehicle was recently reviewed for the discount that I mentioned. But that discount automatically disappears an hour after I request an out the door price. Nevertheless this was my experience and it left a very bad taste for the car buying experience with your dealership. The point of this was to share a customers point of view and let others Judge as they may. You should work allot harder at price transparency. I’m currently working with a dealer north of you and they honored their online price.

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