28 Virginia Subaru Dealers

Very professional sales person, very thoughtful and - lindaskiraft

Very professional sales person, very thoughtful and caring about my needs. All of the staff were wonderful! —financial assistant Nicole, who helped explain the technology of the Suberu.

I recently had my car serviced at Farrsh Subaru. - angelaf

I recently had my car serviced at Farrsh Subaru. They did an excellent job and completed the work quickly. My car is a 2013 model and they keep it in great condition.

I had a very pleasant experience buying my used EV there. - Dave M

I had a very pleasant experience buying my used EV there. Everyone was friendly and professional and not pushy. Mario, my sales associate was a wealth of knowledge when it came to the features of my car and had an answer for every question..

Excellent customer service. - JMATHENEY371

Excellent customer service. Very knowledgeable about the different cars tested driven. Patient and understanding. I would diffently recommend Southern Team Hyundai to anyone and will be a returning customer in the future if need arise.

After having my 2022 ford edge which I bought brand new - Woody

After having my 2022 ford edge which I bought brand new and still under warranty, I was having overheating issues. After diagnosis at 2 ford dealerships Jarod found the problem and quickly fixed the issue. Leon is service was great working with keeping me updated on the progress. I have purchased 3 vehicles from Bob Wade in the past and they have won my business back for future sales and service.

They are the best dealership I have ever purchased from. - Penny

They are the best dealership I have ever purchased from. Every person I dealt with was more like a friend than a salesman. Thank you Casey VW for making a some times stressful situation a fun exciting purchased of a new vehicle.

I just leased a 2026 Crosstrek at Motor Mile Subaru… I - padonato

I just leased a 2026 Crosstrek at Motor Mile Subaru… I can’t thank them enough for their support and time spent with me, car buying is not always fun but necessary in this day and age. George, Roger and James were great! Conversation was key.. I was totally honest with what my thoughts were ( brought in my 2013 Outback for some work and found I wouldn’t pass inspection) and most importantly I needed answers to my questions. There was no pressure, they listened and helped to guide me towards the best decision for myself. Very easy to work with, extremely helpful…actually made a follow up appointment to see what questions or concerns you have with your vehicle. Lots of technology going on these days, so you need to learn and they are willing to teach… patiently! Definitely give these folks an opportunity to help you find what is right for you. Oh, and by the way, Subaru brand is great… safety is paramount for me and ease of service. That Crosstrek is a dream drive. Very pleased! Thanks guys!

The sevice was handled quickly and was thoroughly done. - Joanp47

The sevice was handled quickly and was thoroughly done. The service representative and other staff were pleasant and friendly.

Excellent customer service on my last visit for service - phirex

Excellent customer service on my last visit for service of oil change and tire rotation

Sales rep was very helpful and worked with me on what I - kessaian

Sales rep was very helpful and worked with me on what I was looking for.

Friendly staff. - Kernan

Friendly staff. Clean facility. Service waiting time is reasonable. Very accommodating when making appointments for service.

I had a very disappointing experience with Subaru of - Devang N Patel

I had a very disappointing experience with Subaru of Sterling regarding the purchase process of a 2016 Tesla Model S, and I feel it is important for other buyers to be aware of how the situation was handled. After negotiating the deal, I paid a deposit and finalized the agreement in good faith. I was clearly presented with two options: purchase the vehicle “as-is” or pay the full price with the understanding that the dealership would complete necessary repairs before delivery. I agreed to pay the full price based on that commitment. All terms and communication were documented via text messages, and I have saved records of the agreement. Based on this commitment, I declined another vehicle opportunity and proceeded with this purchase. However, after the deposit was taken and the agreement was in place, I was later informed that the dealership may not proceed with the sale and that the vehicle was considered “not reliable.” This raised serious concerns, as such an assessment should have been made before listing the vehicle, negotiating terms, and accepting a deposit. The shifting of terms after agreement and payment created confusion, wasted time, and demonstrated a lack of consistency in honoring commitments made during the sales process. In my experience, this situation reflects poorly on transparency and professionalism. Buyers should be very cautious, ensure all commitments are clearly documented, and consider exploring alternative dealerships that maintain more consistent and reliable business practices. I personally would not feel comfortable proceeding with future transactions here based on this experience, and I would encourage others to do thorough due diligence before engaging.

The most excellent service and transparency is what I got - dh438281

The most excellent service and transparency is what I got and I would always be back.

I got ghosted after the sale. - samv

I got ghosted after the sale. I am still waiting for $550 worth of equipment that was promised weeks ago. It feels like once the papers were signed, the dealership lost all interest in fulfilling their end of the bargain. I hope management sees this and finally gets my parts ordered and installed.

I recently purchased a 2025 Subaru Outback Limited and - Bear

I recently purchased a 2025 Subaru Outback Limited and had an excellent experience from start to finish. Sarah Hutcheson was my sales consultant and made the process so enjoyable. She took me on a test drive, helped me compare models and colors, and her upbeat personality made the whole experience stress-free. Her manager, Amanda Foote, stepped in to make sure we worked out a deal that fit my budget. I really appreciated her willingness to listen and find a solution that worked best for me. Kevin Lowery in finance was also fantastic. He got me approved at a monthly rate I could afford, and even after the sale was done, he went above and beyond. When I discovered that my insurance company had made a mistake with GAP and warranty coverage, Kevin took the time to re-work the deal, add the coverage I needed, and still kept my financing affordable. The entire team truly went the extra mile to make sure I felt supported and confident in my purchase. I couldn’t be happier with my new Outback, and I highly recommend this dealership—especially Sarah, Amanda, and Kevin—for anyone looking for a positive and professional car-buying experience.

Friendly dealership, relatively low pressure sales. - Subaru

Friendly dealership, relatively low pressure sales. Excellent service department, with prices that aren’t bad for a new car dealership, and they seem to always fix our infrequent problems right the first time.

This is a great dealership. - Liljack1964@

This is a great dealership. Sales department plus service is out of this world !! Elly is top notch service manager. Great to work with. They act like they care.

Mustapha was the best used car salesman I’ve ever met. - Tula722

Mustapha was the best used car salesman I’ve ever met. Made sure I was getting what I wanted, worked with finance to get me the best deal, and I went in to buy one car and I left with a better one. He’s very agreeable. He’s very knowledgeable and friendly and it was a joy to buy a car through him today

I would suggest looking at this company's profile and - Truth

I would suggest looking at this company's profile and rating on the Better Business Bureau website before doing any deals with this unprofessional dealer.

I wish I had bought my Subaru here. - ryanyemen

I wish I had bought my Subaru here. My dealership experience in Charlottesville was absolutely awful, and when I moved to the valley I was so happy that CMA actually behaved the way a customer would want. To Carmen, Harry and Rory, I want to thank you each for being so great every single time I’ve come in. I’ve brought complicated problems with my vehicle and the honesty and amazing customer service you’ve provided each and every time gives me hope that there actually people who care about people in this industry. These three people have been nothing but honest, nothing but friendly, nothing but trustworthy. While my Subaru experience has not been great (and I’ve owned two in the last 15 years) that’s the manufacturer’s issue, it’s never been this department that has given me trouble, never been this dealership that’s given me trouble. My hat is off to this service department for never giving unsound advice, for always going the extra mile, always making sure we got every mile out of my car that we could. Carmen, Harry, Rory, you guys are the best! Keep on doing what you do because you are all so good at it! Salutations and best wishes! Ryan Yemen

Not sure I am on the correct website to write a review - Sandra

Not sure I am on the correct website to write a review for First Team Subaru Norfolk, but here it goes. I purchased a 2026 Forester with my specifications on April 3, 2026 from salesman Keith Fulton. Since this vehicle was not in stock at the dealership, they found what I wanted from another location. Keith notified me that the vehicle would be ready on April 7. I went to Keith’s office to complete the sale which was seamless. I must mention that since the summer of 2019, I have purchased two new vehicles every year. For the last two purchases, Keith was my salesman. Even though he was not my salesman in the beginning, he always greeted me when I came into the dealership. Again on this purchase, Keith explained First Team Subaru Forever and took me to my new vehicle. I must say I truly appreciate Keith. He is very personable and easy to talk with. There is no pressure when making a deal. Keith also contacted me after my 2025 Crosstrek purchase in April of 2025 every few weeks to date to see how I personally was doing. I find this very refreshing to know I’m not just a number. Keith is like family, and I very much appreciate him. The TEAM at this dealership is outstanding. I hope to do future business with Keith. YOU’RE THE MAN KEITH!!!!!

Well Run, polite and professional - meanangrybutfair

What a pleasure working with this dealership, really really well run. I was told its family owned which makes sense because I felt like family while I was there. My questions were answered, the price was in line with what I researched and they treated me with respect. Go here, buy here!

I hav e nothing but good things to say about this - EMG

I hav e nothing but good things to say about this dealership. I had an easy, enjoyable experience. See Chris!