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Beck Ford

Palatka, FL

Overview
Employees
Reviews
Vehicles
4.8
715 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 715 reviews

June 15, 2026

I am very happy with Rick, who listened to my needs. He was able to find just the right car for me and my wife. In addition, he has promised to be available for future needs and questions we might hav More

by carmenhackworth
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Derrick
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Jun 16, 2026 -

Beck Ford responded

Thank you for sharing this. Finding the right vehicle starts with listening, and we're glad Rick took the time to understand what you and your wife were looking for. It's great to hear he helped you find the right match and has continued to be there for any questions that come up afterward. We appreciate the opportunity to earn your business and hope you're both enjoying the new car. — Carole M

June 10, 2026

The manager was great! Jessica was very helpful. Mike, not so much. Had to go back three times to get things resolved. More

by sdegreenia
Recommend Dealer
Yes
Employees Worked With
Mike Harrison
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jessica , she was great! Very helpful!
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Jun 11, 2026 -

Beck Ford responded

Thank you for sharing your experience. I'm glad our manager and Jessica were able to help and make a positive impression. We apologize for the frustration of having to return several times. We appreciate your honest feedback. It helps us identify opportunities where we can do better. Thank you for sticking with us until everything was taken care of. — Carole M

June 05, 2026

Everyone at Beck Ford is a such a pleasure to deal with. It really means so much to have professionalism, expertise, and trust, with such kindness. My F-150 truck was promptly serviced at my home a great h More

by windowpayne17
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Haley Sprague
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Jun 08, 2026 -

Beck Ford responded

Thank you for such a thoughtful review. It means a great deal to hear that our team has earned your trust and that our Mobile Service program has made maintaining your F-150 more convenient. Haley, Jeremy, our advisors, schedulers, and technicians all take pride in making the experience as easy as possible for our customers, and we're thrilled that their efforts made such a positive impact. Your recognition of their professionalism, expertise, and kindness is something we'll be proud to share with the team. Thank you for continuing to trust Beck Ford with your vehicle. We truly appreciate your support and look forward to being there whenever you need us. — Carole M

June 02, 2026

Brian was the best salesman. There was no haggling and everything was above board. No lies or bending the truth. Great pricing without the pressure. I will return again. Thank yo More

by GARYRESCH1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brian McKnight
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Jun 04, 2026 -

Beck Ford responded

Thank you for sharing this. Brian has a way of making the buying process feel easy and transparent, and we're glad that was your experience. Hearing that you felt comfortable, never pressured, and knew exactly what you were getting means a lot. We'll make sure Brian sees your comments. Enjoy your new truck, and thank you for choosing us! — Carole M

June 02, 2026

Was in for oil change and tire rotation and to check fluid levels and check brakes and all. Outstanding service! More

by Chictaw54
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : James Turner
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Jun 04, 2026 -

Beck Ford responded

Thank you for the great review! We're glad our team was able to take care of everything during your visit and provide the level of service you expected. It's always nice to hear when a routine maintenance appointment leaves a positive impression. We appreciate your business and look forward to seeing you again when it's time for your next visit. — Carole M

June 01, 2026

Beck Ford always provides quick, accurate service. All personnel I have dealt with are pleasant, and they always give me clear and honest information about my vehicle. The service is quick and reasona More

by GGA3ROSE
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jun 02, 2026 -

Beck Ford responded

Thank you for your continued trust in Beck Ford! It's great to hear that you've consistently received quick service, honest communication, and straightforward information about your vehicle. We know how important it is to feel confident in the recommendations you're given, and we're glad our team has earned that trust. We appreciate your kind words and look forward to helping you keep your vehicle running its best. — Carole M

May 30, 2026

Just stopped by to ask about service, James and Mike were efficient and helpful with my issues, fixed problems I was having. More

by kbrad1973
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : James
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Jun 01, 2026 -

Beck Ford responded

Thank you for the review! We love hearing stories like this. Sometimes a quick stop for advice turns into a solution, and we're glad James and Mike were able to help get your concerns taken care of. We'll be sure to share your comments with them. Thanks for stopping by and giving us the opportunity to help. — Carole M

May 29, 2026

Was in for backup camera recall; everyone was very pleasant and accommodating. The check was very efficient. Thank you. More

by denise55
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jun 01, 2026 -

Beck Ford responded

Thank you for taking the time to leave a review, Denise. We're glad your recall visit was a positive one and that our team made the process easy and hassle-free. It's always nice to hear when customers feel well taken care of, even during a routine visit. We appreciate your business and your kind words. — Carole M

May 29, 2026

Rick had my paperwork and banking information ready to go and be completed. Took the vehicle for a quick spin and was in and out of the dealership in the less than two hours with a new truck! Excellent custo More

by TUNA122686
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Jun 01, 2026 -

Beck Ford responded

Thank you for sharing your experience. It sounds like Rick had everything lined up and ready to go, which made for a smooth and efficient visit. We know your time is valuable, so we're glad you were able to get behind the wheel of your new truck without spending the entire day at the dealership. Enjoy the new truck, and thanks for choosing Beck! — Carole M

May 29, 2026

Fast Service , Friedly people always ready to help you with your problems very Good prices. More

by papagoat53
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Jun 01, 2026 -

Beck Ford responded

Thank you for the kind words! We're happy to hear you've had good experiences with our team. Friendly service, quick turnaround times, and helping customers find solutions without breaking the bank are things we work hard at every day. We appreciate you taking the time to share your feedback and look forward to seeing you again. — Carole M

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