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Beck Ford

Palatka, FL

4.8
693 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 693 reviews

April 25, 2026

Good service, friendly staff, all went well and the car is happy and performing well Thanks More

by jeffwheeler78
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 28, 2026 -

Beck Ford responded

Thank you—we appreciate you taking the time to share this. We're glad everything went smoothly and the car is running the way it should. Our team will be happy to hear the kind words. We’ll be here when you need us next. — Carole M

April 24, 2026

Rick tried to get me into the car that I wanted but the bank had other ideas. So he got me into a really nice Escape. He even had it delivered to my home! Exceptional service. I was definitely not expecti More

by namssugr
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rick Fullerton
1.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 28, 2026 -

Beck Ford responded

Thank you for sharing this—we really appreciate it. Rick always goes the extra mile to find the best solution, even when things don’t go exactly as planned. I’m glad he was able to get you into a great Escape and make the process easy, especially with the home delivery. We truly appreciate your trust and are glad the experience exceeded your expectations. Enjoy your new ride, and we’re here whenever you need us! — Carole M

April 24, 2026

I had a list and they made it happen, exactly what I wanted More words so it's over 15 :-) More

by Jim f
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 28, 2026 -

Beck Ford responded

Hello Jim, We love this—thank you! You came in with a clear plan, and our team was happy to help bring it all together just the way you wanted. That’s how the process should feel—straightforward and tailored to you. Enjoy your new vehicle, and we’re here anytime you need us again!

April 23, 2026

They are concerned about the customers needs and will go the extra mile to see that the customer is taken care of More

by Bobbys
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brian Freeman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Emma,jpkip
Apr 23, 2026 -

Beck Ford responded

That’s exactly what we aim for—taking care of the details and making sure our customers feel it. We appreciate you recognizing the effort and sharing your experience!

April 19, 2026

I've bought three trucks fome them and my experience each time was very good. the service department is great 👍. I would recommend yall to anyone. More

by rspann63
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 20, 2026 -

Beck Ford responded

That means a lot—thank you for coming back to us again and again! We’re glad each experience has been a good one and that our service team continues to take great care of you. We truly appreciate the recommendation!

April 16, 2026

Now that my car was delivered, they won't reply to me. I only got one key. I thought I was getting two. I asked for clarification, and they won't respond. The salesman told me it included storage bags More

by CHDRIGGERS
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 17, 2026 -

Beck Ford responded

I can understand how frustrating that would be—that's not the experience we want anyone to have. My name is Carole Mahanes, Customer Experience Coordinator, and I’d like to help get this sorted out for you. I will reach out to the team on your behalf and you'll hear back from myself or one of the team early next week. My direct contact number is (386) 328-0344 ext. 135.

April 16, 2026

The dealership was very helpful. They answered all my questions they were very patient. The salesman Joe was very helpful. Joe made the process of purchasing a vehicle from Beck Ford More

by tshevy56
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mimi Chavez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 17, 2026 -

Beck Ford responded

We're really glad to hear Joe took good care of you and kept things straightforward—that makes all the difference. We appreciate you trusting us with your purchase and for being willing to send friends and family our way. Enjoy the new vehicle!

April 16, 2026

Wasted 3 days of my life dealing with 4 other dealerships in Tampa /ST Pete. and Orlando. Finally contacted Joe Breedlove and we had a deal in 1 hour. Joe's guys delivered the new Bronco the same day. Don More

by todd.harroun
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 17, 2026 -

Beck Ford responded

After dealing with all of that, we’re glad Joe was able to step in and make it simple and straightforward for you. Getting everything wrapped up quickly—and delivering your Bronco the same day is the top-notch level of customer experience that we want to provide. Please let us know if we can do anything for you in the future. We appreciate you giving us the opportunity and hope you’re loving the new ride!

April 16, 2026

Took my truck there to get a diagnostic test run on it and they didnt look at my truck until 2pm when i had a 10am appt scheduled from the previous week. They said does your truck have a tune and i said y More

by BIGREDDOGG1
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Diesel Tech Paul
Apr 17, 2026 -

Beck Ford responded

I can understand how that experience would be frustrating, especially with the delay. Vehicles that have been modified or tuned can sometimes limit or complicate the diagnostic process, which can make pinpointing concerns more challenging. That said, we should have communicated that more clearly upfront and kept you better informed throughout your visit. We apologize for the inconvenience. We do take customer feedback seriously and will be sharing your comments with our team.

April 16, 2026

I always wondered why there were so many Beck license plate holders until I bought a truck from Beck ford. The salesman Joe Breedlove was excellent and made everything go smoothly. This will be our go More

by flajim7
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Matt Buckes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mimi Chavez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 17, 2026 -

Beck Ford responded

Now you know! We appreciate you giving us the opportunity and are glad Joe made the process smooth and straightforward. That kind of experience is exactly what keeps those Beck plate holders out on the road. Thanks for choosing us—we look forward to helping you again down the line. Welcome to the Beck family!

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