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Ed Morse Ford
Muscatine, IA
428 Reviews
75 YEARS OF AUTOMOTIVE EXCELLENCE
"Dealer of The Year" ~ Automotive News
"Quality Dealer" ~ Time Magazine
"Cadillac Dealer of the Year" ~ (multiple recipient)
"Cadillac Certified Elite Service Dealer" ~ (multiple years)
"Honda President's Award" ~ (multiple recipient)
"Mazda President's Council" ~ (multiple recipient)
"Toyota Chairman's Council" ~ (multiple recipient)
"Jack Smith Leadership Award" ~ General Motors (multiple recipient)
"National Dealer of the Year" ~ DealerRater
"Consumer Satisfaction Award" ~ DealerRater (multiple recipient)
"Top Rated Dealer" ~ CarGurus & CARFAX (multiple recipient)
"South Florida's Top Workplaces" ~ Sun-Sentinel & Workplace Dynamics
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:00 PM
Tuesday 8:00 AM - 6:00 PM
Wednesday 8:00 AM - 6:00 PM
Thursday 8:00 AM - 7:00 PM
Friday 8:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 8:00 AM - 12:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 8:00 AM - 12:00 PM
Sunday Closed
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Showing 428 reviews
May 28, 2026
Easy to work with and answered all of my questions. Loaded all the functions on my phone for me and explained them while loading. Loaded all the functions on my phone for me and explained them while loading. More
by Richard L Hipple
Verified CustomerEmployees Worked With
May 24, 2026
The service provided for the oil change was fine. However, I was a bit upset to find out that my sync 4a was a 1 year limited time feature. I the service department was unaware that the Sync feature However, I was a bit upset to find out that my sync 4a was a 1 year limited time feature. I the service department was unaware that the Sync feature is limited. I truly thought the feature was broke until the service manager talked to the sales dept. This is not a dealership issue with the feature, the communication could have been better. The issue in my mind is with Ford, I own a 2020 mustang that sync works like the day I got the car. Now with this Explorer I have to run Car Play through my phone. Good grief could ford find a better design. My next purchase I will keep in mind that some features have perpetual cost. More
by mriverdawg
May 21, 2026
Emily was great to work with. She explained everything clearly and answered any question I had. She explained everything clearly and answered any question I had. More
by Jill D
Employees Worked With
May 18, 2026
Grace did an exceptional job with making a claims process go extremely smoothly. She had everything handled and kept me up to date through the process as information was received. Had a trip planned for vaca go extremely smoothly. She had everything handled and kept me up to date through the process as information was received. Had a trip planned for vacation, was given a loaner and was able to not worry about rearranging any of my plans because of the customer service and knowledge that Grace has at her job. More
by johnsnyder90
May 17, 2026
They were very friendly. Easy to work with. No nonsense. Made the whole process enjoyable!!! Easy to work with. No nonsense. Made the whole process enjoyable!!! More
by merfrog24
May 14, 2026
The staff was very friendly. The work was done satisfactory. I will continue to use their services. The work was done satisfactory. I will continue to use their services. More
by tsaid42
May 14, 2026
When i tried to cancel my extended warranty it to two months to actually do it countless phone calls to have it done. Never returning phone calls without calling dealer first months to actually do it countless phone calls to have it done. Never returning phone calls without calling dealer first More
by Harley19651960
May 06, 2026
needs immpprovement on selling vehicle in safety. order from the community that buys from thrrm order from the community that buys from thrrm More
by baseballcather4925
Employees Worked With
May 04, 2026
Laken treated me very well. He was there for me throughout the whole process. If I had a question he answered it, if I had a concern he addressed it. The only thing I am disappo He was there for me throughout the whole process. If I had a question he answered it, if I had a concern he addressed it. The only thing I am disappointed in was I asked the finance guy for an interest rate and Laken ended up just sending me a monthly payment number and all I want was the rate I already had the monthly payment. When I came to pick up my 2nd key fob the asked if I wanted my truck washed which I thought was very good service. More
by moellerjustin27
May 01, 2026
Fair trade no pressure knowledge of product friendly staff would recommend this dealership to others staff would recommend this dealership to others More
by Ljsalek
