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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,753 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,753 reviews

February 17, 2026

Quick easy check-in, Excellent Communication, Clean when I picked it up. Dawn was excellent and prompt. More

by dalegraeven
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Feb 18, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s great to hear the check-in went smoothly and our updates kept you informed. We’re pleased your Lincoln Navigator was ready and spotless when you returned. Dawn will be glad to know her prompt support enhanced your experience. Roy Reger Service Manager 414-327-6000

February 16, 2026

Service department was excellent. I was kept up to the minute with progress on my car. Everyone was very professional and courteous. ?? More

by BUMPANDBARB
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Feb 16, 2026 -

Gordie Boucher Lincoln of West Allis responded

We appreciate you noting our service team’s courteous professionalism and clear communication regarding your Lincoln Corsair. Roberto and the rest of our staff are glad to have kept you informed throughout the process. We look forward to assisting you again. Roy Reger Service Manager 414-327-6000

February 13, 2026

We love Gordie Boucher Lincoln. They are always there for us. The best service in town with friendly, professional, helpful staff that puts customers first. More

by MILOUDIANDNANCY
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Greg Miller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Katrichis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Eineichner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 13, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s wonderful to know our team provided friendly and professional service for your Mercury Milan. We’re always here when you need assistance and are pleased to have earned your trust. Thank you for choosing us for your service needs. Roy Reger Service Manager 414-327-6000

February 12, 2026

Got new brakes for my wife, new tires for my mom and oil changes for all three of us. Quality of work was excellent, and the price was right. Oh and Roberto's servcice: legendary. More

by tim
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tim Lange is the BEST IN THE BUSINESS
Feb 12, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re glad our team could handle brake service, tire installation and oil changes for your Toyota and your family’s vehicles with top quality and value. Roberto appreciates your legendary praise. We look forward to serving you again. Roy Reger Service Manager 414-327-6000

February 09, 2026

Took my new 2025 Lincoln Corsair in for the for it’s first maintenance service. My technician was Andrew Kallas. And he quickly checked me in and directed me to the waiting area. Within a reasonable ti More

by ltbilly
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 09, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re delighted the check-in process was smooth and our technician kept you informed. It’s great to know your Lincoln Corsair received thorough maintenance and a wash. We appreciate your trust in us and look forward to serving you again.

February 04, 2026

Google needed update, Roy knew how to/and what do. Gus helped me with transportation. Both knowledgeable, respectful, patient, understanding More

by MARTIN38
Recommend Dealer
Yes
Employees Worked With
Roy/Gus
Feb 04, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the five-star review and for highlighting our team’s knowledgeable, respectful, patient, and understanding service. We’re glad we could update your Google information and arrange transportation during your Lincoln Nautilus service. We look forward to serving you again.

January 31, 2026

Dawn is friendly and knowledgeable. A pleasure to deal with. Sam with AJ Kallas. They’re the reason I like to come back to this dealership. More

by JRIFELJ
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Gus Hollo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 31, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the kind words for our service department! We look forward to sharing your compliments with them. Please don't hesitate to let us know if we can be of further assistance. Roy Reger Service Manager 414-327-6000

January 30, 2026

Dawn is awesome. Everything was great. Came from dealing with Garbo Motors invRscinevandvcanvhonestly say Boucher is getting real close to what Garbo's were doing. Ex More

by CPISANELLO
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jan 30, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thanks for sharing your thoughts about your experience with Gordie Boucher Lincoln of West Allis. We appreciate your business and hope to see you again soon! Roy Reger Service Manager 414-327-6000

January 27, 2026

All in all very good to deal with. Skye was an excellent person to deal with and very helpful with any questions I asked her. More

by Gtraut1
Recommend Dealer
Yes
Employees Worked With
Skye Artrip
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Skye Artrip
Jan 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you so much for your kind words for Skye and for taking the time to leave us this wonderful feedback! Roy Reger Service Manager 414-327-6000

January 23, 2026

The staff was outstanding and the service I receive was great, timely, and fun schedule. More

by BATTLECHAP
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 23, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Gordie Boucher Lincoln of West Allis. We look forward to having you as one of our valued customers for many more years to come! Roy Reger Service Manager 414-327-6000