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Heiser Ford Lincoln
Glendale, WI
1,866 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:30 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:30 PM
Sunday Closed
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Showing 1,866 reviews
January 24, 2026
“This was my second time purchasing a vehicle from Heiser, and both times the experience has been smooth, professional, and truly satisfying.” Heiser, and both times the experience has been smooth, professional, and truly satisfying.” More
by trussdemetrius
Verified Customer
January 24, 2026
“This was my second time purchasing a vehicle from Heiser, and both times the experience has been smooth, professional, and truly satisfying.” Heiser, and both times the experience has been smooth, professional, and truly satisfying.” More
by trussdemetrius
January 21, 2026
Very efficient. Advised status regularly. And Car wash was very well done. Friendly knowledgeable staff Advised status regularly. And Car wash was very well done. Friendly knowledgeable staff More
by CHERYLJANKE
January 20, 2026
I was happy with the timely and professional service from Bryce, Bassim and salesman 'Hutch.' Bryce, Bassim and salesman 'Hutch.' More
by david@davidseebach.com
January 13, 2026
it was a great experience. Roy found me a truck that matched my needs. F250 super duty, went the extra mile to get a V-plow installed and ready for the snow. Hutch was also ve Roy found me a truck that matched my needs. F250 super duty, went the extra mile to get a V-plow installed and ready for the snow. Hutch was also very helpful. I recommend them highly. Thank you very much. More
by mymailtoyou45
January 12, 2026
Always ready to go when I arrive, very professional staff, and reasonable waiting time. The process of getting in and getting the very simple. staff, and reasonable waiting time. The process of getting in and getting the very simple. More
by Duke19371
January 08, 2026
I was not happy with my experience at all! They dont have loaners, don't explain well whats going on with your vehicle. Im extremely dissatisfied. They dont have loaners, don't explain well whats going on with your vehicle. Im extremely dissatisfied. More
by dorothyraehomellc
January 07, 2026
We have previously purchased four vehicles from the Heiser Group, so we came in expecting a trustworthy experience. We called ahead to confirm the vehicle was available before making the drive and were Heiser Group, so we came in expecting a trustworthy experience. We called ahead to confirm the vehicle was available before making the drive and were told it was available. When we arrived and were test driving the vehicle, we were suddenly told it was no longer available and they took a deposit on it. To make matters worse, no manager came out to explain or address the situation. We were simply left standing there, confused and upset, and essentially shown the door. The only option that was explained to us by the salesman and again not the manager was an another vehicle that wasn’t on the lot, more money, and a lower trim. After years of loyalty and multiple purchases, this level of poor communication and lack of accountability was extremely disappointing. This experience completely changed our view of this dealership, and we would think twice before doing business here again. More
by erikanaczek
Employees Worked With
January 03, 2026
Brandon was fantastic! Very helpful and friendly. Jessica was friendly and greeted me professionally. Devin was fine but kind of pushy. Overall, my experience was very good Very helpful and friendly. Jessica was friendly and greeted me professionally. Devin was fine but kind of pushy. Overall, my experience was very good and I found the car that I didn't know I wanted but love!! More
by PEGGYRODRIGUEZ2000
December 31, 2025
Took the car to change the tires which were on stock and took 8 hours to do so. And the recall was not done took 8 hours to do so. And the recall was not done More
by gian_pico
