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Heiser Ford Lincoln

Glendale, WI

4.2
1,803 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,803 reviews

July 28, 2025

Our Heiser Team for our new vehicle consisted of Bob Gigl, John Hutchinson and Bassim Farhoud and we couldn't be happier with the service! These 3 gentlemen are top tier and you are lucky to have them! More

by PlumbDr
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Gigl
5.0
This rating includes all reviews, with more weight given to recent reviews.
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 28, 2025 -

Heiser Ford Lincoln responded

Thank you! We appreciate your business and look forward to helping you with any questions or future vehicle needs. Thank you for choosing Heiser Ford Lincoln. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Jul 28, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, Thank you for highlighting some of our team members who made this such a great experience for you. We greatly appreciate your business and look forward to your next visit!

July 27, 2025

Had to wait 2 weeks for an appointment. Had to wait overnight for part. Then I had to call to find out my car was ready. The work on the car was satisfactory. The service I rate at 2. More

by swardell
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
2.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 28, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, Thank you for bringing this to our attention. We're sorry you have experienced this. I have sent your feedback to the appropriate management in order to better our business and employees. In the meantime, please feel to reach out to our GM Chad Formico with your concerns by phone at 414-247-8831 or by email at Chad.formico@heiser.com.

July 25, 2025

It was an awesome smart experience. Loved every service rendered. The shuttle too was quite great More

by yommypro11
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Craig Knabe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 25, 2025 -

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

July 18, 2025

Overall, my experience was positive, but I was disappointed by the lack of transparency regarding additional charges. An extra $2,120 was added for a diamond clean package, along with a $120 charg More

by ermz_80
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 18, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, We are glad to hear you had an overall positive experience. We thank you for giving us feedback regarding your disappointment on how the price and charges were communicated to you. Please feel free to contact Chad Formico by phone at 414-247-8831 or by email at Chad.formico@heiser.com with your concerns. Thank you for your business and have a great day!

July 14, 2025

Was a fantastic time taking my car to Heiser ford everyone was extremely nice to me. More

by Austin
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Quick
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alex Serak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tony Perkins
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tom Ikert
5.0
This rating includes all reviews, with more weight given to recent reviews.
Gordon Custer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jacob Frank
5.0
This rating includes all reviews, with more weight given to recent reviews.
JohnPaul "JP" Scala
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 14, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

July 14, 2025

It was a fantastic experience taking my car in for service great communication and time effective. More

by Austin
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Quick
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alex Serak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tom Ikert
5.0
This rating includes all reviews, with more weight given to recent reviews.
Gordon Custer
5.0
This rating includes all reviews, with more weight given to recent reviews.
JohnPaul "JP" Scala
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Craig Knabe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 14, 2025 -

Heiser Ford Lincoln responded

It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you for choosing Heiser Ford Lincoln, we look forward to having you as a valued customer for many years to come! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

July 12, 2025

Prompt courteous, they went out of their way to ensure I had a great experience More

by kformico
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jul 12, 2025 -

Heiser Ford Lincoln responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

July 12, 2025

The car wasn't cleaned out, when I first looked at the car there was no scratches on the car. When I went to pick the car up I seen the scratches on the car so I feel that you guys knew I liked the car an More

by Tony
Recommend Dealer
No
Jul 14, 2025 -

Heiser Ford Lincoln responded

Tony, we're sorry that this happened. We'd love the opportunity hear more about what happened. If possible, please reach out and let us know the best way to contact you and our general manager will reach out. Thank you for your time, and hopefully, we can get to the bottom of this. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 09, 2025

Great innovative service s. The service works with my busy schedule. I'm glad your center is close by. More

by dshe313180
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Jul 09, 2025 -

Heiser Ford Lincoln responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

July 05, 2025

Everyone was very helpful. Even while working Memorial Day. And I love my new truck. More

by hobanaj
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Edwin Gutierrez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 05, 2025 -

Heiser Ford Lincoln responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Heiser Ford Lincoln. We look forward to having you as one of our valued customers for many more years to come! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

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