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Heiser Ford Lincoln

Glendale, WI

4.3
1,939 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,939 reviews

July 08, 2026

Everything was good got my truck back sooner than expected I was pleased with the service provided More

by jaewebbb22
Recommend Dealer
Yes
Employees Worked With
Philip Stam
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
July 08, 2026

Very friendly and easy to work with. They made my car buying experience a pleasure. More

by TGENSLER59
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 08, 2026 -

Heiser Ford Lincoln responded

We’re delighted our team made your new Ford Explorer purchase friendly and effortless. Thank you for choosing us; we look forward to serving you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 07, 2026

Friendly. Prompt. Megan and Devin were great! Handled my questions with care and made sure to provide the information I needed. More

by kyleschilter
Recommend Dealer
Yes
Employees Worked With
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Meagan Jones
Jul 07, 2026 -

Heiser Ford Lincoln responded

Thanks for your 5-star review. We’re glad Meagan was friendly and prompt and answered your questions thoroughly. Enjoy your Ford Explorer, and let us know if you need anything else. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 06, 2026

Friendly and knowledgeable staff I took my car in for warranty work and it was finished as promised great job More

by JIMMOE1954
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jul 06, 2026 -

Heiser Ford Lincoln responded

It’s great to hear our team provided friendly and knowledgeable service. We’re glad your Ford Transit Connect warranty work was completed on time. Ellianna and the team appreciate your 5-star rating. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 03, 2026

Fantastic, friendly and courteous service i was in and out of the building in great time More

by rdrewman
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 04, 2026 -

Heiser Ford Lincoln responded

It’s great to hear our team provided friendly, courteous service and got your Ford C-Max Hybrid in and out quickly. Ellianna and the rest of our service staff are glad we could save you time. Thank you for the 5-star review and we look forward to helping you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 30, 2026

Excellent experience with the entire Heiser Ford team. Very attentive to my needs and provided all the information necessary for me to make the right decision in purchasing my vehicle from Heiser. Love More

by N.Acosta
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : JT
June 25, 2026

Meagen was beyond great. She was very professional and knowledgeable. Talking to her the first time made me feel like she knew me my whole life. It was, by far, the best deal More

by ericheu
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
2.0
This rating includes all reviews, with more weight given to recent reviews.
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 25, 2026 -

Heiser Ford Lincoln responded

Thank you for highlighting Meagan’s expertise and welcoming approach during your Ford Edge purchase. We apologize for the delays in obtaining wire transfer information and appreciate your persistence while working with Devin to finalize the financing. Leela’s warm greeting at the door also set a positive tone for your visit. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 25, 2026

It was ok. Communication was a bit lacking. Overall ok. A good dealership. Can get services. Prices a bit high. Not enough communication. More

by LOUISA.EASTMAN
Recommend Dealer
Yes
Employees Worked With
Philip Stam
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Jun 25, 2026 -

Heiser Ford Lincoln responded

Louisa, we're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue, or if you'd like to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to reach you, and we will reach out. We'd love to get to the bottom of this and turn things around for you. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 23, 2026

Easy to work with, responsive and professional They were easy to work with, responsive and professional More

by casey.connors
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jun 23, 2026 -

Heiser Ford Lincoln responded

Thank you for highlighting how responsive and professional Ellianna and our service team were. It’s great to know that servicing your Ford Transit-350 went smoothly from start to finish. We appreciate your five-star rating. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 22, 2026

Always fast, reliable service and they make it very hassle-free. I have even recommended this dealership to some coworkers. More

by jacob.henry
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Jun 22, 2026 -

Heiser Ford Lincoln responded

Thank you for sharing your experience with our Ford service team. We’re thrilled to hear your Maverick received fast, reliable care and that the process felt hassle free. We appreciate you recommending us to your coworkers and look forward to helping you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

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