Back

Heiser Ford Lincoln

Glendale, WI

4.3
1,988 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
Contact Dealership

1700 W Silver Spring Dr

Glendale, WI

53209

Directions

By Type

Showing 1,988 reviews

October 16, 2026

Easy to work with friendly and good communication. Would be happy to purchase another vehicle from this dealership. More

by dom.wiest
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Charlie Przislicki
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lisa Banks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 16, 2026 -

Heiser Ford Lincoln responded

Your new Ford F-150 is ready to hit the road, and we’re glad communication was clear from start to finish. Knowing you’d happily purchase another vehicle from us means a lot to our team. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 15, 2026

Honestly, the first few times I brought in my Lincoln Aviator, I was lied to—though not by Mr. Philip. They claimed to have replaced the tire valves, but they never actually did. I later spoke with the m More

by Nicolaspnc45
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
October 15, 2026

And please, I don't want to keep wasting my time on this; I am currently working. Thank you. More

by Nicolaspnc45
Recommend Dealer
No
Employees Worked With
Bryce Harlow
2.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Oct 19, 2026 -

Heiser Ford Lincoln responded

Thank you for this feedback. We're very sorry to see that you didn't have the best experience at our dealership. While we're disappointed to learn that we didn't meet your expectations, we'd love to try to turn things around and make sure the same thing doesn't continue to happen. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 15, 2026

Unprofessional from my previous visits, nonchalant about concerns, misdiagnosis caused 3 visits, no phone calls for update when I was told I'll receive one, vague responses from staff when asked questions, More

by j
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
1.0
This rating includes all reviews, with more weight given to recent reviews.
October 14, 2026

Always a pleasure to work with the entire team at Heiser Ford! Every team member takes the time to make the customers feel valued. More

by dmitchell
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Oct 14, 2026 -

Heiser Ford Lincoln responded

Your comment about every team member taking the time to make you feel valued highlights our dedication to attentive care. It’s rewarding to know each service visit for your Ford Explorer continues to be a pleasure. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 13, 2026

Top notch as usual. Delivered on time. We have been long time customers and continue to go back because of all the folks and service. More

by langdonpg
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Oct 13, 2026 -

Heiser Ford Lincoln responded

Hearing that your Ford Bronco service was top notch, delivered on time, and keeps you coming back means a lot to our team. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 08, 2026

Attentive to my needs and easy to talk to about dealing with the issues on my vehicle. More

by stephensch825
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Oct 08, 2026 -

Heiser Ford Lincoln responded

Thank you for the five-star rating and for noting how attentive Bryce and our service team were. Hearing that discussing your Ford Fusion’s issues felt straightforward means a lot to us. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 07, 2026

5 5 5555555555555555 There is nothing else I need to say Just good thing from there More

by BJURQUHART9
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Oct 07, 2026 -

Heiser Ford Lincoln responded

Thank you for the five-star rating and your kind words. Hearing that you had a positive experience with the service on your Ford Fusion means a lot to our team. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 01, 2026

Peyton was great! He did a terriic job of helping me out and giving me time to decide on the car and payment plan More

by pmtell
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 01, 2026 -

Heiser Ford Lincoln responded

Knowing you had the time to choose your Chevrolet Cruze and payment plan means a lot to our team. Peyton was pleased to guide you through the process and we’re grateful you chose us for your Cruze purchase. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 01, 2026

GOOD service, done in my driveway. I especially liked that the phone service to schedule was NOT an AI, but was a friendly, competent, very helpful person. And the person who came to m More

by dewezl
Recommend Dealer
Yes
Employees Worked With
Gary Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Gary Smith
Oct 01, 2026 -

Heiser Ford Lincoln responded

Accessible, personal engagement is at the heart of how our service department operates. Hearing that you spoke with a friendly, helpful scheduler and that our technician brought expertise right to your driveway means a lot to our service team. Thank you for trusting us with the service on your Ford F-150. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

1
...