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Heiser Ford Lincoln

Glendale, WI

4.2
1,907 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,907 reviews

May 07, 2026

3 times I have ask service to verify if the rip on the driver’s seat is under warranty. No response! More

by cflowers51
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Not sure
May 06, 2026

The issue with our ford fiesta took a couple visits to figure out. The issues was eventually resolved. My only issue is they weren’t able to replicate the issue of the car no starting, but I was as soon More

by bakrueger75
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 05, 2026

The service dept took in my 20+ year old suv, found a problem & fixed it. Good going. My baby will take me thru another winter. More

by karolinwb
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
May 05, 2026 -

Heiser Ford Lincoln responded

Thank you for the five-star rating. We’re pleased our service department located and repaired the issue on your Lincoln Navigator so it’s ready for another winter. We appreciate your trust and look forward to serving you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 04, 2026

Always gets the job done, riendly staff and professional. I will always go back to them.. More

by Debra
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
4.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 04, 2026 -

Heiser Ford Lincoln responded

Thank you for trusting us to service your Ford Explorer. It’s great to know our team’s friendly and professional approach got the job done. We look forward to helping you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 03, 2026

Will drive the distance when I have a ford dealership walking distance , So far I have not dealt with better people buying a car and for service More

by katfish999
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
4.0
This rating includes all reviews, with more weight given to recent reviews.
May 03, 2026 -

Heiser Ford Lincoln responded

Thank you for driving all the way to us for your Ford Bronco Sport purchase and service. Devin enjoyed assisting you and we’re glad our staff provided such a positive experience. We look forward to helping with any future needs. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 30, 2026

Bryce was extremely professional and informative! He is also very patient. I will definitely recommend him and services. Everyone that I spoke with over the phone and entering the dealership was also More

by Linda
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 30, 2026 -

Heiser Ford Lincoln responded

Thank you for highlighting Bryce’s professionalism and patience during your Ford Edge service. It’s wonderful to know our phone and front desk teams provided friendly and helpful support. We appreciate your recommendations and look forward to assisting you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 29, 2026

I had a great experience. Everyone involved took everything that I wanted into account and provided me with the car that was right for me. My salesperson Meagan was amazing. S More

by Undraye
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bassim Farhoud
Apr 29, 2026 -

Heiser Ford Lincoln responded

Thank you for sharing your experience. We’re delighted our team, especially Bassim, listened to your needs and kept the process smooth and efficient. Congratulations on your new Lincoln, and please let us know if we can assist you down the road. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 29, 2026

the entire Heiser Ford team ha continued to provide, service and communicate with us for 40+ years of our automobile needs. Bassim Farhoud, and John Hutchinson keep us well in our new 2026 FORD ESCAPE. More

by rschwartz78
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 29, 2026 -

Heiser Ford Lincoln responded

Thank you for trusting us with your Ford needs for over 40 years. Bassim and Hutch are delighted your new 2026 Ford Escape is serving you well. We look forward to supporting your driving adventures for years to come. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 27, 2026

Service writer was excellent and service department is excellent. Would recommend this dealership for service and new vehicles More

by Bruce.repp
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 27, 2026 -

Heiser Ford Lincoln responded

Thank you for sharing your positive experience with our service writer and department. We’re pleased your Lincoln Corsair service met your expectations. It’s rewarding to know you’d recommend us for both maintenance and new vehicles. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 26, 2026

I had a hole in my windshield wiper fluid container. I was leaking fluid when I got home. No one said anything to me. When I cashed out. My wiper fluid container is completely empty. I also had several More

by CHERYL7452
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Not sure of their names
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