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Heiser Ford Lincoln

Glendale, WI

4.3
1,974 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,974 reviews

September 28, 2026

Ive been goong there for years. Its nice to see the same faces. They do good work on my truck. And I love the preventative maintenance. More

by milflor85
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 28, 2026 -

Heiser Ford Lincoln responded

Knowing that familiar faces and dependable work on your Ford Explorer have kept you coming back is truly rewarding for our service team. Thank you for trusting us with your vehicle and for your continued loyalty. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 23, 2026

Fast service, excellent customer care. I was really satisfied with the prompt service and great communication. I will definitely be a regular customer. More

by Jnbronson
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Sep 23, 2026 -

Heiser Ford Lincoln responded

Your kind words about our prompt Ford F-150 service and clear communication highlight how our service department prioritizes efficiency. Knowing you’ll be a regular customer means a lot to our team. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 23, 2026

Experience started with Peyton. He was friendly and not pushy. Bassim was very quick and thorough. Roy was just as good as Peyton and Bassim. More

by mbasquez
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 22, 2026

Very disappointed with the ethics of the sales management team (Roy Edwards). My sales professional and I agreed to terms on a vehicle. I was told, to hold the vehicle until I could pick it up, I would need More

by Raptor
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Bob Gigl
1.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Formico
1.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
1.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Thomas Carda
1.0
This rating includes all reviews, with more weight given to recent reviews.
September 19, 2026

Phil keeps your Service Department running! He always has an answer about my car He knows his cars and his customers More

by MADHEN
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Sep 19, 2026 -

Heiser Ford Lincoln responded

We’re glad Philip could provide clear answers about your Lincoln Nautilus during its service. Hearing that he truly understands both the vehicle and its owner means a lot to our service department. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 18, 2026

I bought a used car from Heiser three years ago. It's required nothing but routine maintenance, which Heiser has provided in an exceptional way. Very satisfied with every experience. More

by ZACHOWGW
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Sep 19, 2026 -

Heiser Ford Lincoln responded

Knowing that our service department’s routine maintenance on your Nissan Frontier has consistently met your expectations means a great deal to us. We appreciate your loyalty over the past three years and look forward to taking care of your Frontier in the future. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 17, 2026

Dealer seems to be honest and friendly . Very helpful an accomadating. Took a while to order the correct parts but I was happy with the work done to me truck. More

by john.meek
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 17, 2026 -

Heiser Ford Lincoln responded

Knowing that you found our team honest, friendly, and accommodating means a lot to our service department. We appreciate your patience while we sourced the correct parts for your Ford F-150, and we’re glad you’re pleased with the results. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 14, 2026

They were friendly and professional and took care of the problem 100% Heiser is the best More

by nanobyte49
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Sep 14, 2026 -

Heiser Ford Lincoln responded

Knowing you found our team welcoming and professional, and that we could fully resolve the issue with your Ford Focus, means a great deal to us. Your praise and five-star rating mean a lot to our service team. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 13, 2026

Help me with my problem The car is still working and I was happy to get it fixed. More

by IRISHPAT
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Sep 13, 2026 -

Heiser Ford Lincoln responded

Knowing that your Lincoln Aviator is still running smoothly after the repair is rewarding for our service team. Ellianna was pleased to help and is glad to know you’re satisfied with the repair. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 13, 2026

Thr service was great The waiting area clean and comfortable Always happy with the service I get at Heiser. More

by IRISHPAT
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Sep 13, 2026 -

Heiser Ford Lincoln responded

Knowing you had a great service experience on your Lincoln Aviator and found our waiting area comfortable means a lot to our service team. We appreciate your ongoing trust in our team to care for your Aviator. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

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