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Heiser Ford Lincoln

Glendale, WI

4.3
1,929 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,929 reviews

June 16, 2026

Unable to install Ford accessory, was told I would get a call about auxiliary box never happened More

by jeronmo123
Recommend Dealer
No
Employees Worked With
Bryce Harlow
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
June 15, 2026

They were patient with getting the hold payment as well as the down payment. I appreciate all questions I had being answered so I could understand the process of buying a car better. More

by christinedomenech72
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 13, 2026

From the moment I walked in I was treated with respect. Good experience Always willing to assist with any questions More

by LORRIEMOLENDI
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jun 13, 2026 -

Heiser Ford Lincoln responded

It’s rewarding to know you felt respected from the moment you walked in. We’re glad our team could assist with your Ford Escape and answer every question. We look forward to welcoming you back for your next service visit. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 13, 2026

From the moment I walked in I was treated with respect. Good experience Always willing to assist with any questions More

by LORRIEMOLENDI
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jun 13, 2026 -

Heiser Ford Lincoln responded

Thank you for bringing your Ford Escape in for service and sharing your feedback. We’re glad you felt respected from the moment you arrived and that our team was ready to assist with any questions. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 12, 2026

Thank You for the great customer service, Both sales & Finance! Two thumbs up for Bassim Farhoud in Finance. Very detailed & made sure i was getting what i needed Rock Star. Thank You Thank You Bruc More

by workenman29
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Denson
4.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 11, 2026

I worked with JT not Roy Edwards. JT worked hard for the sale. That's all I have More

by kellymdassow
Recommend Dealer
Yes
Employees Worked With
Roy Edwards
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roy Edwards
June 06, 2026

Customer courtesy has been and has remained impressive each visit since 2020. ThankYou for finally resolving the deflating tire issue. There still remains two other tires requiring the similar treatme More

by Vida
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 05, 2026

Real professional people in all areas and very helpful will come back again when I need service More

by lynn.a.dundee
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 05, 2026 -

Heiser Ford Lincoln responded

We’re pleased our team delivered professional and attentive help during your service visit. Knowing your Lincoln Aviator received the care it deserved means a lot to us. We look forward to having you back whenever you need service. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 01, 2026

Not sure Service technicians are expert in fixing the issues, so far almost 10 times came for the same issue and always they claim it's fixed but in actual it doesn't More

by vino1211
Recommend Dealer
No
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
May 27, 2026

Since November they have been untruthful about my tired they keep claiming i need new tires when I do not More

by ROBERTCARPENTER81
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
3.0
This rating includes all reviews, with more weight given to recent reviews.
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