Chad Formico
Chad Formico at Heiser Ford Lincoln

Chad Formico

General Manager

Heiser Ford Lincoln

1700 W Silver Spring Dr
Glendale, WI 53209

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4.3
29 Reviews
4.3

29 Reviews

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29 Reviews of Chad Formico

September 22, 2026

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Employee Rating

Very disappointed with the ethics of the sales management team (Roy Edwards). My sales professional and I agreed to terms on a vehicle. I was told, to hold the vehicle until I could pick it up, I would need More

by Raptor
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
No

July 28, 2026

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Everything was perfect. Peyton, Chad and Bassim made us feel like family and my wife and I really appreciated how all our questions were addressed and how progressional all More

by timpj6021
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud, Peyton Formico

Jul 28, 2026

Heiser Ford Lincoln responded

It’s wonderful to hear that Peyton, Chad, and Bassim made your visit smooth and welcoming. We’re glad they could address all of your questions with professionalism. Enjoy your Acura MDX, and we look forward to helping you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 25, 2026

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Everything was quick and easy. A huge thanks to Payton F. For all his help and finding us the exact car we needed and were looking for. Great customer service, definitely recommend More

by jenser_ramirez
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman, Peyton Formico

Jul 25, 2026

Heiser Ford Lincoln responded

We’re glad your purchase was quick and easy. Peyton was happy to help you find the perfect Ford. Thank you for recommending us, and we look forward to assisting you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 07, 2026

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Working with Leela was good. I had the price worked out with her. Then I was sent to Devin and felt like everything was a secret. He didn't explain the cost of the warranty or wh More

by nevrhi
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman, Leela Zabel

February 27, 2026

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Very kind and easy to work with! The team helped me get the truck I wanted and a compromising price to fit my budget would highly recommend! More

by michael Z
Sales Price Transparency
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Recommend Dealer
Yes
Feb 27, 2026

Heiser Ford Lincoln responded

It’s wonderful to hear you found the process easy to navigate and secured your new Ford Ranger within your budget. Our team enjoyed assisting you every step of the way. Thanks for recommending us and congratulations on your new truck. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

December 17, 2025

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Brought truck in for service and was greeted by a team of experts who took care of all the problems and issues I had presented to them. Repairs were completed quickly and thoroughly. The dealership offered t More

by JON C
Service Price Transparency
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Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Angela Resa

December 15, 2025

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Employee Rating

Sales team was very friendly and professional, made me feel welcomed and did exactly what they said they would.. get me in that vehicle. I take my hat off to the team , I was very happy with the service More

by mr41scott
Recommend Dealer
Yes

Other Employees Tagged: Chad Formico

November 06, 2025

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Employee Rating

My experience with the other Lincoln dealership wasn't even fair. Hieser is top notch! The communication and service was 10+ More

by pattiagnello
Service Price Transparency
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Service Time
Service Communication
Recommend Dealer
Yes

October 19, 2025

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Everyone I communicated with at Heiser gave great customer service. They made sure all my concerns were resolved. More

by bsirm675
Finance Experience
Recommend Dealer
Yes
Oct 19, 2025

Heiser Ford Lincoln responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 14, 2025

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Employee Rating

My buying experience was very quick and easy. Highly recommend. Everyone was very nice. JT went over my vehicle with me and was very informative. More

by gina.marchese
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud , Jhyaire Tatum

Oct 14, 2025

Heiser Ford Lincoln responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Heiser Ford Lincoln. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

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