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Heiser Ford Lincoln

Glendale, WI

4.2
1,827 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,827 reviews

September 23, 2025

Fast, Friendly and straight to the point. Did not waist any time on getting a deal done. Very satisfied and would greatly recommend. More

by charlespena23
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jessica Podlesnik
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 23, 2025 -

Heiser Ford Lincoln responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 23, 2025

We told them what needed to be done-they insisted an inspection needed to be done regardless. No communication the first day except to say they were looking into why there were no updates. 2nd day st More

by dlprunus
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Craig Knabe
2.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 26, 2025 -

Heiser Ford Lincoln responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns. Please let us know the best way to reach you. David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

September 22, 2025

Heiser gives fast ,efficient car repair and preventive maintenance services. Staff is very knowledgeable;courteous and waiting area is very nice . More

by Explorer
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2025 -

Heiser Ford Lincoln responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

September 13, 2025

I went to Heiser Ford Lincoln for an oil change and received great service. Everyone was friendly and helpful. More

by THENOLTES
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Quick
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tony Perkins
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Craig Knabe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 13, 2025 -

Heiser Ford Lincoln responded

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

September 12, 2025

Goes above and beyond to satisfy customers, easy to deal with A+ His customer service and knowledge exceeded my expectations, he had all the vehicles ready I wanted to test drive ready to go. VIP service More

by geers_alex
Recommend Dealer
Yes
Employees Worked With
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Peyton Formico
Sep 12, 2025 -

Heiser Ford Lincoln responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 05, 2025

It has been my go to place for 40 plus years. I was happy to see personal changes to improve our experience Peyton was great More

by kjdillig
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
3.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
JohnPaul "JP" Scala
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Angela Resa
Sep 05, 2025 -

Heiser Ford Lincoln responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 02, 2025

Bruce was very attentive and not pushy. Gave great description of vehicle and answered all my questions effectively and quickly. Really appreciated his service . More

by wewenkim
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Denson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 02, 2025 -

Heiser Ford Lincoln responded

Thank you for your review and kind words for Bruce! We sincerely appreciate your business and look forward to serving you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 28, 2025

Drove my car there had to get a tow truck to leave Drove my car there had to get a tow truck to leave ,don't know how battery died there More

by Geoowens
Recommend Dealer
No
Employees Worked With
Craig Knabe
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Craig Knabe
Sep 01, 2025 -

Heiser Ford Lincoln responded

Providing a positive experience is our top priority, and we're sorry that we failed here. We'd love the opportunity to discuss this matter in greater detail and clear up any issues we can. If it's possible to talk about your experience one-on-one, please reach out to us directly to let us know the best way to contact you and we will reach out. David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 20, 2025

Peyton was great, I ordered a new truck and Peyton kept the communication going along the way. Truck was ready when I arrived at the dealership. Very smooth process. More

by burbyp
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 20, 2025 -

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 19, 2025

I love the dealership I have been going there and working with them for years More

by MGLORIA896
Recommend Dealer
Yes
Employees Worked With
Craig Knabe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Craig Knabe
Aug 19, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing your thoughts about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com