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Heiser Ford Lincoln

Glendale, WI

Overview
Employees
Reviews
Vehicles
4.2
1,779 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,779 reviews

April 28, 2025

Great dealership. Fast, courteous and great place to buy Will be back to their dealership for sure More

by freddy
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Devin Spielman
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Apr 28, 2025 -

Heiser Ford Lincoln responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 28, 2025

It was quick and easy process. I didn't like the fact that I had to purchase a hard copy of the owner's manual. They could have given me one for free! More

by born427ind
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ryan Walkowski
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 28, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, Thank you for your business and feedback. Our customers are our highest priority. I have sent your feedback to the appropriate management in an effort to better our business and employees. We are happy to hear you are overall satisfied with your service. Know we appreciate you and we look forward to your next visit.

April 28, 2025

The service was excellent. They sure I was assisted in everyday possible. It was good a good experience. More

by zequesharobinson
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Edwin Gutierrez
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 28, 2025 -

Heiser Ford Lincoln responded

Dear Zequesha, We are so glad you had a good experience with us at Heiser. We are greatly appreciative of your business and look forward to your next visit!

April 28, 2025

Edwin is a great salesperson. He gave me every detail I needed to know about the vehicle I chose. The vehicle was a little more than I wanted to spend but he got the price down en More

by malixmail76
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Edwin Gutierrez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Apr 28, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, Thank you for taking the time to leave a review. We are so glad Edwin went above and beyond to provide you with a positive car buying experience at Heiser. Thank you for your business and congratulations on your vehicle purchase! We look forward to your next visit!

April 26, 2025

The reason for a 4 is you You forgot to change the oil sticker in my car can't give you excellent for that! More

by williamjfischer
Recommend Dealer
Yes
Employees Worked With
Philip Stam
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
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Apr 26, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing your thoughts about your experience. We appreciate your business, William, and hope to see you again soon! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

April 25, 2025

Amazing dealership, Edwin was amazing! Good guy to buy a car from and really nice folks with great prices! More

by freddy
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
JohnPaul "JP" Scala
5.0
This rating includes all reviews, with more weight given to recent reviews.
Edwin Gutierrez
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 26, 2025 -

Heiser Ford Lincoln responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 25, 2025

Everyone was helpful, respectful and timely in helping me I was in and out quickly and David was very apologetic when there was more maintenance required than originally anticipated More

by twilliamson0329
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
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Apr 25, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, We are so glad to hear this. We greatly appreciate your business and look forward to providing you with another 5 star experience in the future!

April 24, 2025

Good dealership it has been in the area for many years. They treat their customers fairly More

by kgbritts
Recommend Dealer
Yes
Employees Worked With
Bob Gigl
5.0
This rating includes all reviews, with more weight given to recent reviews.
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Apr 24, 2025 -

Heiser Ford Lincoln responded

It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you for choosing Heiser Ford Lincoln, we look forward to having you as a valued customer for many years to come! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

April 24, 2025

Best vehicle buying experience ever! ! Excellent staff to deal with and very knowledgeable. This was truly an enjoyable example of "How it should be done". My opinion is Heiser sets the More

by MLIBBIN
Sales Price Transparency
Trade-in Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
JohnPaul "JP" Scala
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Lee
5.0
This rating includes all reviews, with more weight given to recent reviews.
Gary Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 24, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, We are so glad to hear this! Please know, we are greatly appreciative of your business at Heiser. Congratulations on your new vehicle and happy driving!

April 23, 2025

Delivered the services that was promised. I would definitely recommend to friends and family.. I will definitely return if I need any other services. More

by Pamela120
Recommend Dealer
Yes
Employees Worked With
Dave.
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Apr 23, 2025 -

Heiser Ford Lincoln responded

Dear Pamela, We are so glad to hear this! We greatly appreciate your business and want to thank you for recommending us. We look forward to making your return another 5 star experience.

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