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Heiser Ford Lincoln

Glendale, WI

Overview
Employees
Reviews
Vehicles
4.2
1,892 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,892 reviews

March 23, 2026

I took my Mustang to Heiser Ford Lincoln for an oil change and recall fix. They were professional and helpful, answering some questions I had about their Mobile Service. I was also able to use their sh More

by joyceb2014
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
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Mar 23, 2026 -

Heiser Ford Lincoln responded

Dear Joy, We are thrilled to hear that you’ve enjoyed your experience with the Heiser team. We greatly appreciate your business and look forward to seeing you again in the future. Happy driving!

March 22, 2026

From the very minute we walked into the dealership, my wife and I felt welcomed and comfortable. More

by jeffpollpeter
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 23, 2026 -

Heiser Ford Lincoln responded

Dear Jeff, Thank you for your business and congratulations on your new vehicle! We are so pleased to hear Meagan went above and beyond to assure you had a positive car buying experience! We look forward to working with you again in the future!

March 20, 2026

Service was fast and high quality. Experience was friendly and problem free. Would recommend Heiser Ford for service. More

by chriszim
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Report | Print
Mar 21, 2026 -

Heiser Ford Lincoln responded

Thanks for the positive feedback. We’re glad the service on your Ford was prompt, friendly, and problem-free. Your recommendation means a lot and we look forward to helping you again. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

March 19, 2026

After I describing my car's problems, I was told that the mechanic would evaluate the issues and tell me what. I was advised of how to fix my car's issue. The work was done in less than an hour. I paid and w More

by Arnez64
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
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Mar 19, 2026 -

Heiser Ford Lincoln responded

Dear Arnez, We are thrilled to hear that you’ve enjoyed your experience with the Heiser team. We greatly appreciate your business and look forward to seeing you again in the future. Happy driving!

March 17, 2026

Many issues on the Edge. I purchased 1/26. I am still waiting to get it back in for another misdiagnosed issue. I have had the car back in your shop about 7 times. It has bee More

by banovy
Recommend Dealer
No
Employees Worked With
Bryce Harlow
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Report | Print
Mar 30, 2026 -

Heiser Ford Lincoln responded

Dear banovy, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico, so we can better understand what happened during your experience.

March 14, 2026

Charged 100 to tell me I needed rear brakes and rotors that are not needed More

by bmandreae
Recommend Dealer
No
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Mar 17, 2026 -

Heiser Ford Lincoln responded

Dear bmandreae, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico, so we can better understand what happened during your experience.

March 12, 2026

The service writer gave helpful advice and updates. The service was completed promptly. Problem solved. More

by africus05
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
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Mar 12, 2026 -

Heiser Ford Lincoln responded

Dear Africus, We are thrilled to hear that you’ve enjoyed your experience with the Heiser team. We greatly appreciate your business and look forward to seeing you again in the future. Happy driving!

Mar 12, 2026 -

Heiser Ford Lincoln responded

Dear Africus, We are thrilled to hear that you’ve enjoyed your experience with the Heiser team. We greatly appreciate your business and look forward to seeing you again in the future. Happy driving!

March 07, 2026

Brandon was very professional, knowledgeable, intelligent, trustworthy and helpful. Roy was very thoughtful and professional. More

by Thomas Littlefair
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brandon Yates
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 07, 2026 -

Heiser Ford Lincoln responded

We’re thrilled to hear Brandon and Roy provided such professional and thoughtful support during your new Ford F-150 purchase. It’s great they could share their expertise and trustworthiness. Enjoy every moment behind the wheel! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 05, 2026

Peyton was a joy to work with, gave me the facts, found the truck I was looking for, and always followed up with answers in a timely manner. A true Professional. More

by kschuele
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 05, 2026 -

Heiser Ford Lincoln responded

Congratulations on your new Ford F-350. We’re glad Peyton provided clear information and timely follow-up to help you find the right truck. Thank you for sharing your experience. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 02, 2026

The service was all good and the car is working all very good and wonderful. More

by KSTROIK
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Mar 02, 2026 -

Heiser Ford Lincoln responded

We’re glad Philip and our service team got your Ford Fusion running so smoothly. Thank you for sharing your experience, and we look forward to helping with any future service needs. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

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